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Ke Zhang

Ke Zhang

Intern Editor

Followers of Ke Zhang89 followers
location of Ke ZhangShanghai, China

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  • Timeline

  • About me

    the LEGO Group - Performance Marketing

  • Education

    • 北京语言大学

      -
      Bachelor's degree English GPA 3.2/4.0

      社团活动:Interpreting Club, BLCU, Beijing, China Sep 2013-Jun2014 Member, Helped to organize various lectures about translating and interpreting.

    • Macao Polytechnic University

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      Bachelor's degree Chinese and English Translation GPA 3.2/4.0

      社团活动:Club of Portuguese Folk Dance, MPI, Macao, China Sep 2013 – Jun 21014 Member, Participated in the performances and activities held by the club.

    • Baruch College

      -
      Master's degree corporate communication GPA 3.7/4.0

      社团活动:Secretary - Baruch Corporate Communication Graduate Student Association, New York, the United States, Sep 2015-Dec 2015

  • Experience

    • China Aviation Publishing & Media Co. Ltd

      Mar 2014 - Jun 2014
      Intern Editor

      - Received orientation trainings on the cultures, structures and regulations of CAN.- Assisted with completing the process of journalistic judgment and production.- Translated English news into Chinese.

    • Cultural Viewpoints, CCTV-3

      Jun 2014 - Aug 2014
      Intern Director

      - Involved in writing a TV program plan for a cultural issues-related format show; assisted with deciding the theme and topic of the program, collected related materials - Assisted the Director in creating a smooth production including working with the audience, welcoming the guest speakers, and responding to emergency issues.

    • Blue sky creative studio

      Mar 2018 - Apr 2019
      New Media Marketing Manager

      Responsible for the operation of WeChat official account “New York Community”, the largest Wechat official account in New York area. Main responsibilities:- Designed and implemented online marketing strategies to sustain readers’ curiosity, attract more traffic and create buzz around new contents, got 20k new followers in 6 months. - Responsible for content marketing. Created engaging and original text, image and video content, independently select topics. I have created more than 200 original articles, 6 of them get more than 50k views. - Designed social media accounts’ layout. A good-looking layout will augment readers’ experience of reading. Good at all of Wechat official account editors and design tools. - Responsible for data analysis, report on online reviews and feedback from subscribers in order to optimize our social media performance.- Stayed up-to-date with changes in all social platforms ensuring maximum effectiveness. Combine online "hot topic" with our social account to generate content that our followers like to read, eventually achieve traffic growth. 收起

    • Baozun Inc.

      Jul 2019 - Jan 2021
      Performance Marketing Specialist

      Responsible for Tmall digital channels with ultimate goal of driving acquisition and traffic to the store and improving CVR, familiar with Tmall back-end marketing system & know-how (Alimama Paid media).- Projects involved：“Pull&Bear”、“C&A”、“C&A kids”、“Guess Kids”、“VGRASS”、“Comme Moi”，annual budget over 10M. - Achieved KPIs of "618", "D11" , "D12" and other platform events, CPC lower than industry, traffic increased 30% in D11 YOY, 100% higher than competitors, and ROI jumped nearly fourfold in one month through strategy optimization 收起

    • The LEGO Group

      Jan 2021 - now
      Performance Marketing Supervisor

  • Licenses & Certifications