Lydia Ford

Experience

• 

  Connector

  Nov 2014 - Aug 2016

  Digital Consultant

  I worked with Dublin based digital agency, Connector, as a project based Digital Consultant. I was brought on board to help organise the second year of The Snapys, Ireland’s Instagram based award show. I worked on proposal decks, contacted potential sponsors and created press content for the award show. My work for Connector also included writing articles about our work and digital trends for a national industry audience and crafting presentations for social media workshops.

• 

  TV3 Group Ireland

  Jun 2015 - Jul 2016

  As a digital account manager I was responsible for developing and selling digital advertising solutions to agencies and direct clients, including Video on Demand (VOD), content creation and online display advertising. I was responsible for the commercialisation of TV3’s social media channels & worked closely with TV3 Sponsorship personnel to devise cross platform solutions for advertisers. As a content producer I was tasked with maintaining and updating TV3.ie, Xposé.ie, 3e and editing and uploading video content to 3player, Sky and UPC daily. I was given the sole responsibility of developing the Xposé.ie Wedding section, recruiting bloggers and writing up to five articles per day.

  • Digital Account Manager

    Jul 2015 - Jul 2016

  • Online Producer

    Jun 2015 - Jul 2015
• 

  CreativeFeed

  Sept 2016 - Mar 2017

  Social Media & Community Manager

  As a Community Manager at CreativeFeed, I was responsible for daily community management across all social platforms for three luxury wine clients: Bordeaux Wines, Champagne Taittinger and Mionetto Prosecco. I was responsible for copywriting, content creation, reporting and communicating with clients to ensure monthly KPIs were achieved. I worked across numerous RFPs for the agency with a focus on social strategy, which resulted in winning two new fashion clients, JM McLaughlin and Violet Tomas.

• 

  Adforce.com

  Mar 2017 - Aug 2017

  Business Development Representative

  At Adforce.com, an ad tech startup, I played a key role in generating leads and acting as the first point of contact for the sales team across the New York, New Jersey, Pennsylvania and California markets. I created a detailed internal sales sequence and strategy, which the current sales team now implement in their outreach.

• 

  Google

  Jan 2018 - Mar 2018

  Representative, Global Partnership Sales Engine via Adecco

  The Global Partnerships Team services the world's leading publishers and helps drive accelerated business growth through our publisher monetization and platform solutions. GPSE is an integral part of creating efficiency, revenue uplift, optimizations and scale in support of the publisher monetization and platform solutions. This role requires in-depth knowledge of DoubleClick Ad Exchange, DoubleClick for Publishers, AdSense, AdMob, Excel and SQL.

• 

  Quincy

  Jan 2018 - now

  Founder

  Sick of vanilla email marketing that's as exciting as watching paint dry? You're in the right place. We're Quincy, your new email marketing partner. Born out of a desire to shake the email marketing world by its collars and say, "Wake up, you can be so much more exciting!"Quincy is here to make your eCommerce business the life of the inbox party.Are you ready to make a difference with your emails?

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  Cuvée & Co.

  Jan 2019 - Jun 2022

  Digital Director

  At Cuvée & Co., we specialize in telling stories. Under the right strategy, both PR and social media are capable of complementing each other, even assisting each other in reaching goals. That’s why we work in tandem with our clients to develop one unifying creative approach which serves to align all objectives across traditional and digital mediums. With a vision that is active instead of reactive, personalized instead of one-size-fits-all, we work with you to prioritize and hit all metrics.We believe PR and SM are symbiotic. When blended together they create the perfect cuvée. One made special just for your brand. Show less

• 

  Milk Bottle Labs

  Feb 2020 - now

  Head of Email Marketing

  Milk Bottle Labs are Ireland's top rated Shopify Experts. We are trusted, accredited Shopify Experts and official partners of the most successful eCommerce store builder on the planet. We focus on working with small and medium sized businesses to bring them online as smoothly as possible using the Shopify platform.By engaging with business owners, addressing individual needs and using a simple step-by-step process, we make moving your business online easy.