Melody Gwon

Experience

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  Lody

  Mar 2019 - now

  Full Stack Designer

  • Developed comprehensive brand guides and visual identities for major companies, ensuring cohesive representation across all platforms.• Designed and launched responsive websites for e-commerce businesses and personal clients, optimizing user experience across devices.• Created engaging visual content, including posters, social media assets, banners, and other brand collateral, driving increased brand visibility and engagement.

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  Beginmate

  Mar 2020 - Apr 2021

  BX • UI Designer

  • Designed experiences that create strong emotional connections with users in order to build trust, drive preference, and ultimately create affinity.• Developed and maintained Beginmate's design systems.• Made a branding guide (planning, brand story, concept, slogan, mission, vision, statement, color guide, logo, symbol, visual pattern, and pictograms).• Planned SNS content in a form of card news, blog post, web banners etc.• Communicated and collaborated with team members(front-end & back-end developers and UX & Web Designers to develop a new platform.• Made a Pitchdeck design to deliver a compelling message and impression with effective infographics aiming for potential investment opportunities.• Worked closely with CEO & CSO and gave a visual presentation every week.• Created wireframes, UI designs, and prototypes. Show less

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  Aribebe

  Sept 2021 - Apr 2022

  Director of Product Design

  • Created branding guide and other visual marketing materials.• Defined a visual language as an extension of the brand.• Developed ideas and strategies that show insight and innovation.• Planned, designed, and directed new product lines for children in a month.• Launched a new product to the international market.• Designed and developed brand logo, symbol, and its own typeface.• Designed webpage, and iconography.• Prepared a visual presentation as for branding and delivered it to CEO every week. Show less

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  WOO Publication

  Sept 2022 - Dec 2022

  Graphic Designer

  • Worked closely with copywriters and other team members during the creative process.• Edited digital images to improve the overall look of a project.• Participated in brainstorming sessions with other designers on new ideas or approaches.• Developed visuals that effectively communicated complex ideas in an engaging manner.• Created designs, concepts, and sample layouts, based on knowledge of layout principles and aesthetic design concepts.• Designed layouts for print documents using Adobe InDesign software. Show less

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  Appara

  Sept 2023 - Dec 2023

  Product Designer

  • Developed new style guides for the Real Estate platform.• Facilitated brainstorming sessions with cross-functional teams.• Conducted research and analysis of customer feedback to inform design decisions.• Provided guidance on user experience best practices throughout projects lifecycle.• Worked closely with engineering teams during implementation phase.• Designed wireframes, mockups, prototypes, and other visuals.• Conducted user testing sessions with a lawyer to evaluate usability. Show less

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  Ascinta Technologies

  Jan 2024 - Apr 2024

  Brand Design Lead

  • Provided guidance on best practices in developing effective brand identities.• Designed various brand collaterals such as brochures, business cards, letterheads.• Created digital assets such as web banners and social media graphics.• Developed 3D logo animations for interactive web applications and websites.• Produced high-quality visuals that communicated key messages effectively.

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  Fintech Center Korea

  Jun 2024 - Aug 2024

  2024 Fintech UX•UI Designer

  • Designed a responsive stock simulator web app platform for beginner investors, ensuring optimal user experience across PC, mobile, and tablet devices.• Conducted meetings and collaborated with developers to finalize technical specifications, making sure that the design was feasible within the given timeframe and adaptable to various screen sizes.• Created the user flow and designed the user interface with a focus on responsive design principles to deliver a seamless experience across different devices.• Developed a comprehensive design system, including the brand concept, logo, key visuals, iconography, and overall branding, ensuring consistency and responsiveness throughout the platform.• Conducted user testing and successfully launched the service within two weeks, with full functionality and a user-friendly interface across all platforms. Show less