Roberta Heiman

Experience

• 

  Red Herring.com

  Sept 1999 - Jan 2001

  Executive Producer, Web & New Product Development

  Directly managed the online cross-functional development team in the creative design, development, and production of all new features and online products from concept through re-launch of www.redherring.com to support the monthly magazine 24/7 with breaking news and features.

• 

  Various Clients

  Jan 2001 - Jul 2001

  New Media / Internet Project Management Consultant

  Clients included Ziff Davis Publishing

• 

  Hot Topic, Inc

  Oct 2001 - Jun 2002

  E-Commerce/Project Managment Consultant

  Project managed the mall-based retailer specializing in apparel, accessories and music for the youth market in the redesign and development of their e-commerce web sites www.hottopic.com and www.torrid.com.

• 

  The WB Television Network

  Jun 2002 - Mar 2006

  Director, New Media

  Facilitated and led the day-to-day creation, execution, management and publishing of daily editorial, programming and promotional network television content including promos, videos, sponsorships and advertising, actor interviews, e-commerce, newsletters, mobile and music on TheWB.com.

• 

  The ZiZo Group

  May 2006 - Dec 2006

  Executive Producer, GM "Capessa"

  Researched, designed, developed, implemented and launched new online business/revenue model and digital content strategy targeting women 18 – 49 for Procter & Gamble Productions. Responsible for P&L, content development and acquisition, management of editorial and production staff, video production and content syndication.

• 

  McElroy Interactive

  Jul 2007 - Feb 2009

  Executive Producer/Project Management Consultant

  Managed and produced multiple, simultaneous web-based initiatives including strategy, design and development, resources, budgets and timelines. Clients included 21st Insurance, AIG and Pevonia Botanicals.

• 

  Mochila

  Feb 2009 - Mar 2010

  VP Client & Platform Services

  Directly managed the design, development and deployment of both proprietary and open source, CMS, content driven web sites and advertising micro-sites and widgets for online distribution. Defined and created proposals and sales presentations for new business generation. Maintained day-to-day relationships with high-profile clients. Sites included: The Archive of American Television: www.emmytvlegends.org and Women's eNews: http://womensenews.org/.

• 

  Mochila

  Jul 2010 - Aug 2011

  Client Services, Project & Program Implementation

  Defined requirements, developed, implemented and deployed custom CMS to acquire, store, publish and syndicate content to multiple digital and online platforms for Yahoo!. Direct client liaison throughout project life cycle. Directly responsible for managing internal and external resources in the discovery, design, development, implementation and QA of both proprietary and open source CMS platforms, content driven web sites and online advertising initiatives. Wrote RFP responses and SOW’s; closed new business and cultivated long-term client relationships. Show less

• 

  Academy of Television Arts & Sciences

  Nov 2011 - Apr 2012

  Project Management and Content Strategy Consultant

  Defined requirements, branded the Archive, developed, implemented and managed internal and external resources in the launch of www.emmytvlegends.com for The Archive of American Television, a project dear to my heart. Developed the site in Drupal, to maximize control over content and distribution and the ability to make on-the- fly updates to content when needed. Additional work included website strategy and revenue generation. Awards:2010 – 2013 Winner: Interactive Media Awards: Outstanding AchievementArts & Culture - The Archive of American Television - www.emmytvlegends.org Show less

• 

  AMCI Inside (An Omnicom Company)

  Apr 2012 - Jul 2017

  Senior Digital Producer

  Produced innovative Automotive Web Based Training and digital programs to support retail dealer education, training and dealer meetings. Project managed, budgeted and negotiated external vendor contracts in the development, QA and implementation into various LMS' of online initiatives, iPad apps, email campaigns, mobile and online social applications.Engagements included: Honda/Acura, Ford/Lincoln, Infiniti and Mazda.

• 

  Training Systems Design

  Dec 2014 - Nov 2015

  Project Manager (Contract)

  Defined, created and produced educational content for global conferences at Edwards Life Sciences in California and Shanghai. Project managed the execution and delivery of product training materials for the global market.

• 

  Maritz Motivation Solutions

  Nov 2015 - Aug 2016

  Digital Producer - Web-Based Training (Contract)

  Produced award-winning Automotive Web Based Training to support retail dealer education and training on the launch of the Acura NSX. Management and development of all assets and training materials for course creation including course upload, QA and Deployment into Saba LMS.Awards:2017 The Academy of Interactive and Visual Arts Communicator Award2016 Winner: Interactive Media Awards: Best in Class Training/Vocational Automotive Web based training.

• 

  Saatchi & Saatchi

  Dec 2017 - Mar 2018

  Senior Integrated Production Manager, PMO

  Senior Agile project management for development of a consumer-facing, next gen, lead generation sales tool in support of Toyota.com. Redefined deliverables when project pivoted, on time and within scope. Management of project resources (experience design, visual design, business analysis and account management) utilizing traditional tools (Trello, InVision, JIRA, SmartSheets, Slack, Box) and developing weekly sprint schedules, deliverables, status reports and projected burn rates for the life of the project cycle. Show less

• 

  Precision Dynamics International

  Apr 2018 - Mar 2019

  Senior Digital Producer

  Provided senior project management and production for digital training of new in-car technology app for Mercedes Benz America and Canada. Produced training app (Technology simulators), digitally refined Training Power Point and website for further education. Management of project resources, schedules and weekly status reports. Managed upgrade of Infiniti Client Experience Excellence website and oversight of daily updates and maintenance.

• 

  RAB Lighting

  Aug 2018 - Jan 2020

  Senior eCommerce Project Manager

  RAB Lighting is committed to creating high-quality, affordable, well-designed and energy-efficient LED lighting and controls that make it easy for distributors to sell, electricians to install and end users to save energy. Managed, aggregated and produced all product assets for online introduction of 500 lamp SKU’s to RAB Lighting's current B2B online portfolio. Worked closely with production resources (Shanghai), Marketing and Sales, and U.S Web development and maintenance team. Wrote and implemented feature copy: ensured all photos, drawings, ies, photometric reports (LM79), installations guides and technical information relevant to each SKU was properly implemented on site. As the portfolio grew, additional SKU updates were implemented on a quarterly basis. https://www.rablighting.com/ Show less

• 

  Perficient Digital

  May 2019 - Apr 2020

  Senior Project & Program Manager

  ADI is the leading global wholesale distributor of security, AV and low-voltage products for licensed contractors. I project managed both internal and external teams implementing new industry standards for a revised information architecture, UX, re-branding, eCommerce and pre-platform upgrade planning assessment to a SaaS version of the current platform environment. Conducted daily Scrum, client interaction/status reports, Sprint planning and grooming, Confluence (requirements) and Jira (development, bug tracking and agile project management) for both an on-shore and off-shore team of 20+. Responsible for weekly resource allocation and project burn/budget reports for 4 interrelated projects. Formal roll out expected Q4 2020.Cedars Sinai - Provided senior, agile project management for the final phase of the AEM implementation of the Cedars-Sinai.org website. Worked closely with senior marketing team to create a clinical areas editorial roadmap for 2020 and 2021. Show less

• 

  Sparks

  Dec 2020 - now

  Interactive Producer making clients' brands, products, and presence come alive in both virtual and live environments.

  • Senior Interactive Producer

    Feb 2024 - now

  • Interactive Producer

    Dec 2020 - Feb 2024