Dante Williams

Experience

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  University of Wisconsin-Madison

  Jan 2008 - Jan 2010

  Peer Advisor

  • Research and analyze student data in order to build a demographics profile of the School of Human Ecology.• Manage and compile information for a student ID scanner database to facilitate proper scheduling of academic appointments.• Advise students in their respective majors on the academic options available to them.

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  New Wave Entertainment

  Jun 2008 - Aug 2008

  Post Production Intern

  • Write, produce, and edit movie trailers for local cable distribution.• Manage selection of creative and engaging clips from movies and TV shows to be utilized in promotional advertising reels.• Write RFP responses to high value proposals.

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  Kohl's Department Stores

  Sept 2010 - Aug 2011

  Ecommerce Merchandise Analyst - Women's Accessories

  • Partner with E-Commerce Buyer, Planner, and Assistant Buyer to achieve quarterly sales targets and gross margin goals.• Develop and implement inventory replenishment strategies based upon upcoming advertisements and projected sales data. Having exceeded sales expectations, the Women's Accessories division won the Quarterly Top Performer award during the most competitive season for retailers. • Create processes to maximize the E-Commerce Women’s Accessories division’s gross margin by limiting markdown liability during peak seasons. Show less

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  PARRIS Law Firm

  Aug 2011 - now

  Marketing Director

  • Develop and implement integrated marketing campaigns to enhance brand awareness and reputation in existing and new markets. • Oversee and coordinate compelling print, digital, and video content across paid, organic, social media, programmatic, and out-of-home (OOH) distribution channels.• Conduct market research and competitive analysis to identify industry trends, gaps, and opportunities.• Leverage data analytics and reporting tools to monitor, measure, and optimize campaign performance, maximizing ROI through data-driven decisions.• Lead, mentor, and manage a high-performance marketing team, fostering a culture of collaboration and creativity. • Create and refine full-funnel, omnichannel strategies, ensuring brand consistency across all consumer touchpoints.• Collaborate with cross-functional teams to ensure marketing strategies align with business goals and campaign objectives. Show less

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  CINECRY Inc

  Oct 2016 - Dec 2022

  Growth Marketing Manager

  Built and scaled a music licensing business specializing in royalty-free music for film, television, and digital media. Led growth marketing, brand development, and revenue strategy, expanding industry partnerships and audience reach.• Launched an online marketplace, streamlining music licensing for filmmakers, advertisers, and content creators.• Optimized pricing structures and expanded distribution, increasing accessibility for content creators.• Generated 300K+ organic YouTube views, boosting brand awareness and music sales.• Executed automated email campaigns in ActiveCampaign, increasing client engagement and conversion rates.• Negotiated and structured licensing agreements, providing standardized, risk-free contracts for creators.• Designed visually compelling brand assets using Photoshop, After Effects, Cinema 4D, and Substance Suite.• Managed SEM campaigns and consulted micro-influencers, refining brand positioning and audience growth.• Ran multi-channel ad campaigns across Google Ads, YouTube, and social media, driving organic traffic and increasing licensing sales. Show less