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Peter Pettersson

Peter Pettersson

Followers of Peter Pettersson1000 followers
location of Peter PetterssonGreater Stockholm Metropolitan Area

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  • Timeline

  • About me

    Founder and Senior Advisor at Captivate AB and Amaizd AB.

  • Education

    • Påhlmans Handelsinstitut

      2004 - 2004
      Sales, Distribution, and Marketing Operations, General

      Sales Process, Offer procedure, Neg tactics

    • Skeria

      1999 - 2000
      "Technical baseyear"

      Math D-E, Physics A-B, Chemistry A-B, Biology A-B

    • IHM business school

      2006 - 2007
      Diploma in marketing and economics DIHM Economics Diploma

      Business Management, Business Finance, Strategic Marketing & Sales

    • Berghs School of Communication

      2004 - 2004
      Marketing

      Communication Strategy, Market law, Media, Commercial platform

  • Experience

    • Starcom

      Mar 2001 - Aug 2007

      Clients L'Oreal, Mondeles (Nordic Buying Supervisor), Electrolux, Spendups. Expertise: Negotiation, Media Strategy, Research, Nordic TV/Media market

      • TV Planner & Buyer

        Jan 2002 - Aug 2007

      • Internet planner

        Mar 2001 - Dec 2001

    • Viaplay Group

      Sept 2007 - May 2020

      OverallCreate long-term value for MTG Free-TV from customers, markets, and relationships - Strategy planning, setting actions to reach Free-TV goals- Identifying, developing and implementing growth opportunities- Research and track innovative media and technology trends, markets and businesses- Provide guidance to business units on certain strategic initiatives and take the lead in others- Team and team budget responsible – Research & B2B Revenue Strategy & Implementation- Sales revenue setting across linear TV stations and digital platforms - Sales & Negotiation Strategy - Price & Packaging- Distribution Business Alliances, Joint Ventures & Building long term relationships- Sales house partnerships representing other broadcasters as Viacom & Fox- Airtime – JV with Discovery - Other partnersBusiness to Business - B2B - Build preference for MTG Sverige as the best media partner on the market(Best media sales organization 2010, 2014 – Stockholm Media Week &Best actor in Video 2016 – MediaMecca)- Develop overall B2B plan & sales rhetoric supporting all sales teams - Execute client events, seminars, schedule releases Research & Insights- Drive Research & Insights initiatives building preference for TV, AVOD and MTG Sverige- Budget and negotiate research tools, reports and partnerships- Build relationships with global broadcasters via long term EGTA membership Business Intelligence (Former)- Managed BI team (2HC)- Operated current and new BI systems for all Free-TV departments- Future Ad Tech Show less

      • Head of Research & Strategy

        Aug 2015 - May 2020

      • Head of Research and Business Marketing

        Jan 2015 - Jul 2015

      • Research & Strategy Manager

        Jan 2012 - Dec 2014

      • Senior Strategy & Sales analyst

        Sept 2007 - Dec 2011

    • AMAIZD AB

      Apr 2019 - now
      Chief Executive Officer

    • Captivate AB

      May 2020 - now
      Founder and Senior Advisor

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Peter Pettersson
      Årets Videoaktör 2016 MediaMecca Nov 2016
    • Awarded to Peter Pettersson
      Media Sales Organization of the year 2014 Stockholm Media Week May 2014
    • Awarded to Peter Pettersson
      MTG President's Club MTG Jan 2013 "For genuine efforts and outstanding performances 2013 generating membership in the MTG President"s Club"
    • Awarded to Peter Pettersson
      Media Sales Organization of the year 2010 Stockholm MediaWeek May 2010