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Mohamed Khaled

Mohamed Khaled

Assistant Brand Manager

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location of Mohamed KhaledEgypt

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  • Timeline

  • About me

    Head of Marketing | Digital Marketing | E-Commerce | Event Management | Digital Transformation

  • Education

    • Port Said School - Thanaweya Amma

      1989 - 2002
      High School Art Division Good

    • Maastricht School of Management

      2013 - 2015
      Master of Business Administration - MBA Strategic Management

    • Modern Sciences and Arts University (MSA)

      2003 - 2007
      BA in Marketing and International Business Marketing and International Business GPA:3.2

      Activities and Societies: •ES Convention Member, Entrepreneur’s Society 2005. The ES Convention is a localized focus on what it takes to start your own business Life Coaching Certification:-Certified life coach and member of the Arab Coaching Federation.

  • Experience

    • La Poire | Touristic Enterprises

      Jan 2008 - Apr 2010
      Assistant Brand Manager

      • Manage La Poire, Café La Poire and La Poire Express in On the Run;• Organize photo shoots for La Poire and Café La Poire products;• Manage window display projects in all La Poire shops;• Work on ameliorating radio show and advertisements on Nogoum Fm;• Work on all advertisements in press and outdoors for La Poire such as in Kalam El Nas, Flash and El Amirat Magazines;• Manage all indoor advertisement for Café La Poire and La Poire Express in On the Run Café;• Act as point of contact for printing house in order to meet all specified deadlines;• Work on all packaging for new La Poire, Café La Poire and La Poire Express projects;• Responsible for the launching of the new Coffee Campaign for La Poire;• Organize Special Edition Catalogue for La Poire products; Show less

    • METRO/MAKRO

      May 2010 - Jan 2018

      • Developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.• Handling MAKRO store openings campaigns • Handling in-store decoration and merchandizing.• Planning launch campaign communication including above the line (TV, press, radio, outdoor) and below the line (flyers, catalogues, brochures and Road show) channels.• Budget planning to ensure meeting ROI objective.• Plan and implement social/ digital media coverage to fulfill the reach objectives.• Handling the Makro Mail bi-weekly catalogue using addressed distribution model..• Managing HACE (Hotel Expo) event for hotels, restaurants and caterers industries. • Handling the launching of all MAKRO food & Non food own brands eg: Aro, HoReCa Select, Rioba coffee and H-LINE Show less

      • Target Group Manager (HoReCa)

        May 2010 - Jan 2018

      • Target Group Manager

        May 2012 - Apr 2014

      • Brand Communication Manager

        May 2010 - Apr 2012

    • Business Boomers

      Oct 2018 - Sept 2021
      Marketing Manager

    • ALKAN Medical

      Oct 2021 - now
      Head of Marketing

  • Licenses & Certifications

    • Certified Life Coach

      Arab Coaching Federation

    • Advanced Social Media Strategy Training and Certification - GREECE

      METRO/MAKRO

    • Professional Diploma in Digital Marketing

      DM Arts Academy