Leisa Wood

Experience

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  Gerry West Media

  Jan 1995 - Jan 1997

  Traffic Controller
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  Guidant Australia

  Jan 1997 - Jan 2001

  Marketing Executive
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  SurroundPix

  Aug 2001 - Oct 2002

  Sales Executive

  Manage accounts and build relationships with real estate agencies and key property developers whilst meeting monthly sales targets.

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  Ikon Communications

  Jan 2002 - Jan 2004

  Trader
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  OMD Australia

  Jan 2004 - Sept 2013

  Business Director, Head of Portfolio Planning - Telstra, National Account Director - McDonald's

  OMD is a global media advertising communications agency with billings of $1.33bn (RECMA)• My role as part of the leadership team was to lead the effective management of my clients reporting into the CEO with a team of up to 30 staff.• Full responsibility for my P&L, running a business within a business and budget management of clients of up to $230m advertising spend per year• Responsible for the agency delivery of Media Strategy, Planning, Content Strategy, Research, Negotiations, Buying and reporting for clients. This included but was not exclusive to all ATL, BTL and Digital communication.• Clients: McDonald’s, Telstra, Sony (PlayStation, Electronic and Entertainment Network), Estee Lauder Group, Tabcorp, The Star, Selleys, Dulux and more Show less

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  ZenithOptimedia Group I The ROI Agency

  Oct 2013 - Jan 2015

  Group Business Director & Marketing Director

  Reporting directly into the CEO, my primary function was to identify new business opportunities and build a unique industry profile of the agency, manage PR agency, industry knowledge pieces and award entries.• Also held the role of Group Business Director on Lion account with billings of $120m+ with 14 staff (5 direct reports)

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  Southern Cross Austereo

  Sept 2017 - Mar 2018

  General Manager

  Overall responsibility for the local operations for two Central Coast radio stations, 2GO (now Triple M) and Sea FM. During my time my greatest achievements were: • The transition of key on air talent across both breakfast shows that subsequently saw the stations take back the #1 and #2 ratings position in the region• Created a vision and implemented culture driving activities to improve staff morale with the 50+ fulltime and part time employees (90 including casual staff). This included the daily motivation of a salesteam of 12 to deliver a sales target of $10m annually• Through my financial management of the P&L, I delivered an increase in EBITDA despite thebusiness experiencing a downturn in sales performance Show less

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  Crowne Plaza Hunter Valley

  Apr 2019 - Jan 2021

  Director of Marketing

  Crowne Plaza Hunter Valley (an IHG managed hotel) is a prestige resort in the Hunter Valley. With an annual turnover of $30m+ derived from 55% leisure/rooms revenue (B2C), 19% Conference/Events (B2B), 22% Food and Beverage and 8% from other revenue sources (spa and golf). Responsible for the Sales and Marketing P&L, my role was to lead the marketing strategy for the hotel and develop plans including promotion through paid, owned and earned channels, data driven sales conversion approaches and branding delivery in line with Crowne Plaza corporate brand guidelines. Key successes:• Business case, website development and ultimate launch of new microsite increasing traffic from 17k users per month to 53k per month• Appointed a digital agency and launched an annual digital marketing campaign delivering a 81:1 ROI • Launch of the Crowne Plaza Hunter Valley app which included room service POS (point of sale) integration that delivered +42% revenue uplift• Successfully built trusted advisor relationships with managing multiple stakeholders (owner, leadership team and IHG Corporate) • Created an insight driven creative campaign - Little Moments (see featured work for example). Show less

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  The Marketing Mentor

  Mar 2021 - now

  Creator

  Inspiring and empowering businesses to market themselves with more insightful growth marketing activities. With 24 years experience in marketing for brands like McDonald's, Telstra, Sony, Estee Lauder, Crowne Plaza and more, I bring a broad range of experience across most industries and want to share that knowledge and experience with businesses to present themselves in the best possible light. - Strategy: Developing best in class strategies and go to market plans for marketing, communications, social media, digital marketing, content, creative and advertising - Creation: Executional support in bringing the strategy to life through digital marketing, advertising, social media, database marketing and more - Coaching: Mentoring and coaching the business leaders and marketing personnel as well as supporting in the recruitment of the best marketing staff Show less