
Jing Gu
Business Analyst

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About me
Dentsu China - Associate Director, Data & Tech
Education

Shanghai University of Finance and Economics
2005 - 2009Bachelor MIS
Experience

Hewlett-Packard
Feb 2009 - Oct 2013Business Analyst1. Drive data analytics into HP to help business make data-driven decision2. Identify strategic initiatives/improvements, documents and facilitate delivery of enhancements, analysis on key customers KPI to improve service performance3. Requirement Analytics, Metrics Development, Management with cross-functional teams including Warehouse Management/Order Monitoring/Parts Management/Logistics Management4. Key Accounts analytics in all kinds of functions to search opportunity for cost saving Show less

Baxter International Inc.
Oct 2013 - Mar 2016Senior Supply Chain Analyst1. Collect and Consolidate Purchase Forecast for each Asia country as regularly generates reports2. Identify and develop templates/process to aid in the reporting and processing of data3. Create and maintain share point on business intelligence tools for AP country communication4. Be involved in forecasting and analyzing. Gather data, analysis trends and proactively identify variances to forecast 5. Analysis on AP each country supply chain network including parts sourcing, parts allocation and parts shipment regarding to new deployment system for planning6. Gather and analysis purchase forecast planning process and logic to implement into new system7. Maintain and support planners as super user for new system for daily planning Show less
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Clavis Insight (Now Edge by Ascential)
Mar 2016 - Oct 2018ECommerce Data Support Specialist & Lead DA1. Collaborate with PM for new instance setup with new customer deals including business scope confirmation, customer discussion meeting, new business requirement evaluation. 2. Control the data quality and support on data analysis to enable the data-driven decision making. 3. Data processing for aligned frequency to ensure the latest data display in platform. 3. Provide high-frequency data support during the ecommerce festivals like 618 & D11. 4. Work with global product team for new functions release including functional testing, bug report, issues follow up5. Guide and train customer for platform data usage and analysis on product situation and consumer behaviour. 6. Support on demo display for potential customers. Show less

Edge by Ascential
Oct 2018 - Aug 20221. Manage APAC DA team for data deliveries, new instance setup, issues follow up, escalation handling cross different stakeholders. 2. Forecast the capacity for new customers deals, organize the activation of platform for daily tracking of eCommerce data. 3. Use data to monitor the quality of daily work with certain KPI SLA and improve the teams performance when it falls. 4. Make continuous improvement to manage team's KPI and provide professional services with standard process across internal and external customers. 5. Prepare the reporting/dashboard and present to team for KPI/Performance sharing. 6. Analysis the KPI data and workload data to make team capacity balance and organize the resource accordingly. 7. Partner with cross-functional stakeholder groups for enterprise level improvement. Show less 1. POD leader to give direction and guidance to team members on problem solving, customer management, work efficiency improvements etc.2. Data analytic for current and prospective projects, and communication with Dublin based Project Managers and Data Analysts on this information3. Preparation of Clavis reports and insights to customer personnel4. Assistance with training for customer personnel on Clavis metrics and how to analyse, interpret and apply them successfully in their business5. Identify relevant trends, conduct follow up analysis and prepare visualizations for the client6. Day to day implementation and management of action plans7. Provide input and feedback to other Clavis functions – including product management, customer support, sales management, and general management Show less
Delivery Manager, APAC Region
Jan 2019 - Aug 2022Lead DA
Oct 2018 - Jan 2019

Dentsu China 电通中国
Aug 2022 - Jul 2023Associate Director, Data & Tech1. Participant the pitch period to provide the proposal/solutions regarding on the data and tech to improve the media performance and optimize the media strategy.2. Generate the target audience insight reports to support the potential customers’ media plan. 3. Guide the internal agency SP team to make the best usage of the owned tool.4. Cooperate with the strategy team to figure out the precise target audience for the further media activation.5. Learn and master the different eco-systems tools to provide the guidance to the internal agency as the pioneers including Yuntu ByteDance and Race Tencent. Show less
Licenses & Certifications

PMP
Project Management InstituteSept 2020
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