Jeff Webster

Experience

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  Mullen

  Jul 1998 - Feb 2003

  Account Manager

  - Provided strategic public relations counsel for various agency clients with a specific focus on hospitality and tourism and economic development.- Organized press conferences and events, coordinated media tours and developed concepts for promotional marketing programs and strategic partnerships.- Select clients: Whirlpool Corporation, Pennsylvania Dept. of Community and Economic Development and Pennsylvania Center for Travel, Tourism and Film.

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  Blattner Brunner

  Feb 2003 - Aug 2004

  Senior Account Executive

  - Developed and executed comprehensive public relations programs for consumer and business-to-clients.- Led media relations effort for agency, garnering coverage for creative work and agency news in top ad industry publications.- Contributed to new business efforts on public relations and integrated accounts.- Select clients: Zippo Manufacturing Company, Nemacolin Woodlands Resort.

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  Children's Hospital Boston

  Aug 2004 - Jun 2006

  Senior Public Relations Specialist

  - Led public relations for Children’s Hospital Trust—the philanthropic foundation for Children’s Hospital Boston.- Executed media relations and promotions for Trust’s $12+ million annual support and corporate fundraising programs, pitching broadcast, print and online media to increase philanthropic support and garner recognition for individual and corporate donors.- Managed production of videos for annual events and direct response programming, researching and producing patient stories and coordinating interviews with hospital’s top physicians. Show less

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  Rawle Murdy

  Jun 2006 - Dec 2009

  Account Director

  - Managed strategic communications planning for a diverse set of clients, providing consultation on branding and message development, crisis and issues management and media relations and community relations.- Led agency's transition into digital/social media, consulting with account teams and clients on planning and integration of new channels of communication, including social media and social networking.- Select clients: Piggly Wiggly Carolina Co., Johnson Controls, Wild Dunes Resort and Medical University of South Carolina Show less

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  Social Media Club Charleston

  Nov 2008 - Jun 2016

  Co-Founder
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  Orient-Express

  Mar 2010 - Jun 2012

  Public Relations and Digital Media Manager, North America

  - Led digital and social media marketing strategy and online reputation management for leading luxury hotels in North America and the Caribbean.- Drove integration of social media across enterprise, including management, revenue management, human resources, legal, operations and marketing disciplines. - Strategized and implemented social media initiatives, maintaining social outposts, community building, content marketing, lead generation, blogger and influencer outreach and analyzing metrics. - Analyzed consumer reviews and social media engagement to gather actionable insights for marketing, revenue management and hotel operations. Show less

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  Rawle Murdy

  Jul 2012 - now

  • Vice President, Director of Public Relations and Social Media

    Sept 2015 - now

  • Director of Public Relations and Social Media

    Jul 2012 - Aug 2015
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  DIG SOUTH Interactive Festival

  Jun 2013 - Jun 2015

  Advisory Committee Member
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  The Charleston Animal Society

  May 2014 - May 2017

  Board Member
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  Buffalo Groupe

  Jun 2019 - now

  Senior Vice President, Public Relations