Jeff Webster

Jeff Webster

Account Manager

Followers of Jeff Webster3000 followers
location of Jeff WebsterMount Pleasant, South Carolina, United States

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  • Timeline

  • About me

    Senior Vice President, Public Relations

  • Education

    • Mt. Lebanon High School

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    • University of Dayton

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      BS Marketing (Minor: Communications)
    • Duquesne University

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      MA Corporate Communications
  • Experience

    • Mullen

      Jul 1998 - Feb 2003
      Account Manager

      - Provided strategic public relations counsel for various agency clients with a specific focus on hospitality and tourism and economic development.- Organized press conferences and events, coordinated media tours and developed concepts for promotional marketing programs and strategic partnerships.- Select clients: Whirlpool Corporation, Pennsylvania Dept. of Community and Economic Development and Pennsylvania Center for Travel, Tourism and Film.

    • Blattner Brunner

      Feb 2003 - Aug 2004
      Senior Account Executive

      - Developed and executed comprehensive public relations programs for consumer and business-to-clients.- Led media relations effort for agency, garnering coverage for creative work and agency news in top ad industry publications.- Contributed to new business efforts on public relations and integrated accounts.- Select clients: Zippo Manufacturing Company, Nemacolin Woodlands Resort.

    • Children's Hospital Boston

      Aug 2004 - Jun 2006
      Senior Public Relations Specialist

      - Led public relations for Children’s Hospital Trust—the philanthropic foundation for Children’s Hospital Boston.- Executed media relations and promotions for Trust’s $12+ million annual support and corporate fundraising programs, pitching broadcast, print and online media to increase philanthropic support and garner recognition for individual and corporate donors.- Managed production of videos for annual events and direct response programming, researching and producing patient stories and coordinating interviews with hospital’s top physicians. Show less

    • Rawle Murdy

      Jun 2006 - Dec 2009
      Account Director

      - Managed strategic communications planning for a diverse set of clients, providing consultation on branding and message development, crisis and issues management and media relations and community relations.- Led agency's transition into digital/social media, consulting with account teams and clients on planning and integration of new channels of communication, including social media and social networking.- Select clients: Piggly Wiggly Carolina Co., Johnson Controls, Wild Dunes Resort and Medical University of South Carolina Show less

    • Social Media Club Charleston

      Nov 2008 - Jun 2016
      Co-Founder
    • Orient-Express

      Mar 2010 - Jun 2012
      Public Relations and Digital Media Manager, North America

      - Led digital and social media marketing strategy and online reputation management for leading luxury hotels in North America and the Caribbean.- Drove integration of social media across enterprise, including management, revenue management, human resources, legal, operations and marketing disciplines. - Strategized and implemented social media initiatives, maintaining social outposts, community building, content marketing, lead generation, blogger and influencer outreach and analyzing metrics. - Analyzed consumer reviews and social media engagement to gather actionable insights for marketing, revenue management and hotel operations. Show less

    • Rawle Murdy

      Jul 2012 - now
      • Vice President, Director of Public Relations and Social Media

        Sept 2015 - now
      • Director of Public Relations and Social Media

        Jul 2012 - Aug 2015
    • DIG SOUTH Interactive Festival

      Jun 2013 - Jun 2015
      Advisory Committee Member
    • The Charleston Animal Society

      May 2014 - May 2017
      Board Member
    • Buffalo Groupe

      Jun 2019 - now
      Senior Vice President, Public Relations
  • Licenses & Certifications