Brittany Santilli

Experience

• 

  American Greetings

  Jul 2008 - Nov 2021

  - Led program development and product planning efforts to align with Summer marketing strategy, including the presentation of new product strategies to creative partners and implementation of strategies at retail, while balancing unique retailer needs for over 40,000 doors internationally, resulting in sales of $5.7 million- Managed analysis and execution of Everyday program lines for major retailers, including Walmart; responsibilities consist of developing product content, retail merchandising, and pricing recommendations for key occasions, totaling $116 million in annual sales- Oversaw American Greeting's Ethnic card programs, including a full redesign of the African American offering to better align with the unique shopping needs of Black consumers- Acted as subject matter expert for Microsoft Excel file development and issue resolution, for partners throughout the organization Show less - Responsible for product selection and in-store merchandising, to successfully introduce freshness at retail and drive sales- Development and management of product selection optimization tools, adopted as key analysis tool by the Space Planning team, creating efficiencies in day-to-day tasks- Responsible for cataloging and organization of over 40,000 retail displays across 30,000 doors, resulting in increased visibility of current and past product offerings, as well as operational efficiencies- Acted as cross-departmental communications lead and strategic problem resolution lead Show less - Analyzed sales and societal trends to create unique product offerings for niche shoppers, while balancing various retail partner needs, resulting in sales of $10.6 million- Developed an automated internal schedule, encompassing all official and unofficial tasks and due dates, which was used by all members of the Alternative Product Management team, resulting in an increase of on-time deliverables- Acted as subject matter expert for Everyday merchant responsibilities, responsible for the education of teammates on merchant tasks, development of a B&E merchant task list, and relationship management with cross-departmental partners- Responsible for assortment planning and product development for Greeting Card programs in Dollar Tree, Dollar General, and other Value accounts, with sales of more than $200 million across 20,000 stores, contributing to over half of American Greetings sales volume- Acted as Project Coordination Lead for Retailer Visit displays, including organizing and scheduling cross-departmental efforts to execute assembly of on-site displays of retail card departments Show less - Accurately managed inventory levels through forecasting and demand analysis, resulting in 100% in-stock goal attainment- Analyzed sales and inventory levels to reduce overstocked inventory by nearly 50%, without adversely affecting in-stock levels- Oversaw integration of new accounts to automated replenishment, resulting in savings of over $500,000 in scrapped product and materials- Managed rotating seasonal programs, while balancing inventory and scrap costs, resulting in savings of over $150,000 annually- Adjusted ordering process for stores based on proximity to distribution centers, reducing inventory by one third, through testing and cost-benefit analysis- Spearheaded cross-functional teams which identified problematic top selling products and developed methods to address identified issues- Accountable for interdepartmental reports and communications, ensuring correct and timely implementation of programs and alignment of departmental goals Show less

  • Product Management Analyst

    Aug 2019 - Nov 2021

  • Space Planning Analyst

    Apr 2018 - Aug 2019

  • Product Management Analyst - Dollar/Alt Cards

    Jun 2012 - Apr 2018

  • Automated Replenishment Analyst

    Jul 2008 - Jun 2012
• 

  ECHO Health, Inc.

  Nov 2021 - now

  Project Manager