Gaia Buscemi

Experience

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  LUISS Guido Carli

  Jun 2015 - Sept 2015

  Marketing Research Intern

  - Collected and analysed institutional data, reports and scientific articles- Planned and realized qualitative-explorative and quantitative research activities- Designed data coding and reports- Identified negative brand relational typologies

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  Luxottica

  Nov 2015 - Jan 2016

  Product Manager Assistant - Armani Group Eyewear

  - Monitored eyewear collections - Analysed brand competitors- Analysed brand sales- Monitored eyewear trends

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  Bulgari

  Jan 2016 - Nov 2018

  CRM and Digital Marketing Specialist

  - Manage the CRM database, campaigns, KPIs and act as a reference point for all CRM activities in the Italian and Turkish market- Contribute to the definition of the annual CRM plan and implement guidelines, objectives and rewarding program- Develop and distribute periodical reports for operative and analysis purposes in order to monitor the KPIs and the ROI of one-to-one marketing activities/events- Segment the database differentiating customers by purchasing characteristics and developing ad hoc related retention/reactivation/engagement activities and campaigns- Act as a reference point for digital marketing activities such as the official website’s contents analysis and entry - Work on Google My Business for managing the stores’ online page and monitor campaign performances on Google Analytics- Identify the appropriate communication strategy for each store, providing specific guidelines and suggestions depending on each customer base- Regularly train and support stores for all the CRM topics, running quarterly workshops to share results, best practices, feedbacks and new marketing guidelines in order to help them in achieving their KPIs- Organize the top customers’ partecipation to High Jewelry international events and support for local events organization Show less

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  PINKO

  Nov 2018 - Apr 2019

  CRM Specialist

  - Keep nurturing the customer base through the implementation of loyalty and win-back strategies- Perform reports on CRM activities in order to analyse the retention and re-engagement of lost customers- Deepen information on customer data and CRM campaigns’ results in order to identify new opportunities and implement creative projects for the different channels and stores- Define the customer journey using direct marketing tools such as direct email, social platforms, sms etc.- Plan lead generation’s online campaigns through different cost models (CPC, CPM, CPL)- Manage the clusterization of the customer base and the creation of ad hoc CRM campaigns- Collaborate with the digital marketing, retail, e-commerce and IT teams in order to perform analysis aimed at improving the customer experience and understanding the business- Manage partnership and co-marketing campaigns in order to widen the existing customer base Show less

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  DOLCE&GABBANA S.r.l

  Apr 2019 - Jul 2020

  Europe Retail CRM Coordinator

  - Maintain, develop and administer CRM data records, looking for continuous improvement to increase the functionality and accuracy of data captured to meet business requirements- Increase the CRM utilization through user engagement, develop CRM workflows to support business processes- Manage the organization’s relationship with the WW CRM team to ensure the efficient planning and delivery of new updates, modification, change requests and the implementation of best practice policies- Provide support and CRM training to the store staff, cascading “how to” guides along with troubleshooting user issues and dealing with support functions as required- Plan and deliver CRM strategies encouraging customer retention, customer loyalty and recovery- Manage all one to one clienteling projects including gifting, build up relationship programs and recruiting- Define and monitor CRM budget in order to set quarterly and annual objectives- Produce tailored reports and implement a mid-long term strategy to improve the CRM tools across all business requirements- Define and organize the top customers' list and participation to Runways and local events Show less

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  BAT

  Jul 2020 - now

  THP Own Retail Activation Junior Manager

  - Manage own retail channels (e.g., pop-up stores and corners) in the Italian market for selling and promoting Tobacco Heating Products- End-to-end project planning, from market data analysis and strategy definition to activity cycle planning and service supplier engagement- Manage and coordinate third-party agencies - Collaborate with Trade Marketing & Distribution, Brand Deployment, and SP&I teams through regular and accurate communication, problem solving, and specialized advice to ensure common success- Analyze metrics and insights to ensure accurate planning of future projects and to measure channels’ performance- Understand competition’s channel strategy to identify threats and opportunities and provide sound improvement actions- Hold channels' budget and perform financial analysis to ensure costs optimization and monitor channel efficiency Show less