Chiara Bonarrigo

Experience

• 

  Università Bocconi

  Sept 2012 - Sept 2015

  Creative content Producer and Production Manager
• 

  Universal Music Group

  Feb 2016 - Aug 2021

  - Development and management of new Business Development strategies and opportunities (from digital to strategic partnerships) in a wide range of industries: Banking & Insurance, Telco, Technical and tecnhological equipments, FMCG, Luxury, Automotive with strategic and tactical support from the international central team to drive revenue objectives;- Development of Brand Partnership strategies and opportunities with focus on: digital premium, endorsement, sponsorship and live event;- Creation and management of marketing communication plans with gross media valuation for brand partner;- Design and implementation of strategies and business models to achieve partners’ objectives;- Cross-function coordination with labels, marketing and digital teams to ensure delivery of contractual commitments. Show less

  • Brand Partnership Manager

    Jan 2019 - Aug 2021

  • Junior Brand Partnership Manager

    Jan 2017 - Jan 2019

  • Digital Sales & Strategic Marketing Partnership Assistant

    Feb 2016 - Dec 2016
• 

  Vevo

  Aug 2021 - now

  - Building and managing long-lasting relationships with a large number of Italian major and indie labels, digital distributors and artists' management to seek opportunities around artists' releases and develop promotional plans;- Cross-function coordination with Vevo’s production team, local production company, labels and artists' management to book artists for Vevo Original contents such as live sessions (Vevo DSCVR, ctrl, Studio, Extended Play, Official Live performance), editorial campaigns and social formats;- Liaising with the sales team on sponsorship opportunities;- Liasing with the editorial team, ensuring editorial and programming strategies are implemented at a local level;- Monitoring content consumption and user trends by analysing data and drafting analytics and optimisation reports for labels;- Identifying potential new Italian artists and labels to onboard to Vevo. Show less

  • Music & Talent Partnership Lead, Italy

    Jan 2024 - now

  • Talent and Label Relations Manager, Italy

    Aug 2021 - Dec 2023