Olga Beatty

Experience

• 

  Marketing Partners (Ireland)

  Jun 2005 - Aug 2005

  Marketing Executive
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  Kantar Worldpanel

  Jun 2007 - Nov 2011

  Senior Research Consultant
• 

  Data Ireland

  Nov 2011 - Jun 2012

  Business Development & Strategic Accounts Manager
• 

  JTI (Japan Tobacco International)

  Feb 2013 - now

  As part of the Senior Marketing Leadership Team, I drive analysis and interpretation of market and consumer data to inform business decisions and strategy:- Provide actionable insights and strategic recommendations to the executive leadership team, driving market share growth and competitive advantage across multiple brands and categories.- Collaborate with cross-functional teams, including marketing, sales, commercial planning, finance and corporate affairs, to align insights with business objectives.- Translate complex data from multiple sources into clear, actionable insights. Lead insights communication & visualisation process to ensure company-wide alignment on performance and priorities.- Lead annual strategic planning process, including primary responsibility for development of key presentations to Regional and Global leadership.- Regularly present findings and strategic recommendations to stakeholders, including executive leadership and external partners. - As part of the cross-functional forecasting team ensure strategic planning accurately reflects market dynamics and consumer trends.- Conduct portfolio matrix & demand spaces analysis to deliver best-in-class brand plans. Show less

  • Strategic Insights Lead Manager

    Jul 2020 - now

  • Marketing Analytics & Insights Manager

    Nov 2013 - Jun 2020

  • Marketing Insights Analyst

    Feb 2013 - Nov 2013