Michele Bates

Experience

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  Arlington/Roe

  May 2014 - Aug 2017

  Public Relations Specialist

  • Developed weekly email newsletters to over 12,000 independent insurance agents per week• Oversaw company’s social media accounts, website content and online newsroom• Managed company internal communications regarding new hires, special events and HR updates• Pitched local media on Arlington/Roe’s specialty practices• Co-organizer of company’s 50th anniversary celebration which featured over 300 guests in Downtown Indianapolis

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  Octagon

  Sept 2017 - Nov 2020

  Marketing & Communications Manager

  • Developed and implemented comprehensive marketing and promotional plans for the following golf tournaments: Dow Great Lakes Bay Invitational (October 2020 – November 2020), CVS Health Charity Classic (April 2019 – June 2020), Chubb Classic (September 2017 – April 2020) and CME Group Tour Championship (September 2017 – March 2019)• Oversaw the management of event websites, email marketing campaigns and social media accounts• Established effective media relationships on a local and national level to secure coverage from a wide range of mediums• Supervised intern program in Naples, FL Show less

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  Outlyr

  Dec 2020 - Mar 2023

  Marketing & Communications Manager

  • Oversaw strategy, planning and media development for the Dow Great Lakes Bay Invitational• Acted as the project manager while partnering with the creative department to ensure all necessary promotional materials/collateral were on target and on time• Managed the ticket programs on Eventbrite• Led the Dow Great Lakes Bay Invitational’s charitable giving program.• Established relationships with local and national media to secure coverage in TV, radio and print• Worked closely with LPGA players and agents for tournament appearances and media interviews• Oversaw the website, social media accounts, event app and media partnerships• Managed on-site activities including Media Center, Live Broadcasts, Remotes and Special Events• Traveled to additional Outlyr-run LPGA and PGA TOUR Champions events to assist with marketing efforts during tournament week Show less

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  Andretti Global

  Mar 2023 - now

  INDYCAR Communications Manager

  • Serve as the main press officer for Andretti Global’s INDYCAR program facilitating any media needs• Support and manage the day-to-day running of the communications team’s operations and activities• Responsible for the creation and distribution of press releases, media briefs and other race weekend communications• Own scheduling for communications needs for INDYCAR drivers Colton Herta, Kyle Kirkwood and Marcus Ericsson both away and at the track• Conduct media pitching highlighting key moments throughout the INDYCAR season and pre-defined Andretti Global spokespeople to support the overall communications objectives• Support in planning and executing strategic communications campaigns, engaging with diverse sectors and audiences• Provide assistance with coverage monitoring, reporting and evaluation for the wider company and key internal stakeholders Show less