Michele Bates

Michele Bates

Public Relations Specialist

Followers of Michele Bates1000 followers
location of Michele BatesIndianapolis, Indiana, United States

Connect with Michele Bates to Send Message

Connect

Connect with Michele Bates to Send Message

Connect
  • Timeline

  • About me

    INDYCAR Communications Manager at Andretti Global

  • Education

    • University of Indianapolis Athens Campus

      2013 - 2013
      Bachelor of Science (B.S.) Public Relations

      I participated in the Odyssey in Athens study abroad program from February 2013 - May 2013 in Athens, Greece.

    • Crown Point High School

      2006 - 2010
    • University of Indianapolis

      2010 - 2014
      Bachelor of Science Public Relations & Event Management
  • Experience

    • Arlington/Roe

      May 2014 - Aug 2017
      Public Relations Specialist

      • Developed weekly email newsletters to over 12,000 independent insurance agents per week• Oversaw company’s social media accounts, website content and online newsroom• Managed company internal communications regarding new hires, special events and HR updates• Pitched local media on Arlington/Roe’s specialty practices• Co-organizer of company’s 50th anniversary celebration which featured over 300 guests in Downtown Indianapolis

    • Octagon

      Sept 2017 - Nov 2020
      Marketing & Communications Manager

      • Developed and implemented comprehensive marketing and promotional plans for the following golf tournaments: Dow Great Lakes Bay Invitational (October 2020 – November 2020), CVS Health Charity Classic (April 2019 – June 2020), Chubb Classic (September 2017 – April 2020) and CME Group Tour Championship (September 2017 – March 2019)• Oversaw the management of event websites, email marketing campaigns and social media accounts• Established effective media relationships on a local and national level to secure coverage from a wide range of mediums• Supervised intern program in Naples, FL Show less

    • Outlyr

      Dec 2020 - Mar 2023
      Marketing & Communications Manager

      • Oversaw strategy, planning and media development for the Dow Great Lakes Bay Invitational• Acted as the project manager while partnering with the creative department to ensure all necessary promotional materials/collateral were on target and on time• Managed the ticket programs on Eventbrite• Led the Dow Great Lakes Bay Invitational’s charitable giving program.• Established relationships with local and national media to secure coverage in TV, radio and print• Worked closely with LPGA players and agents for tournament appearances and media interviews• Oversaw the website, social media accounts, event app and media partnerships• Managed on-site activities including Media Center, Live Broadcasts, Remotes and Special Events• Traveled to additional Outlyr-run LPGA and PGA TOUR Champions events to assist with marketing efforts during tournament week Show less

    • Andretti Global

      Mar 2023 - now
      INDYCAR Communications Manager

      • Serve as the main press officer for Andretti Global’s INDYCAR program facilitating any media needs• Support and manage the day-to-day running of the communications team’s operations and activities• Responsible for the creation and distribution of press releases, media briefs and other race weekend communications• Own scheduling for communications needs for INDYCAR drivers Colton Herta, Kyle Kirkwood and Marcus Ericsson both away and at the track• Conduct media pitching highlighting key moments throughout the INDYCAR season and pre-defined Andretti Global spokespeople to support the overall communications objectives• Support in planning and executing strategic communications campaigns, engaging with diverse sectors and audiences• Provide assistance with coverage monitoring, reporting and evaluation for the wider company and key internal stakeholders Show less

  • Licenses & Certifications

    • Certified Social Media Professional

      Splash Media U
  • Honors & Awards

    • Awarded to Michele Bates
      Outstanding Contributor to Top Dog Communication University of Indianapolis Department of Communication Apr 2014
    • Awarded to Michele Bates
      Outstanding Senior Leadership Award Nominee University of Indianapolis Apr 2014
  • Volunteer Experience

    • PRSSA Co-Chair

      Issued by PRSA Hoosier Chapter on Jun 2014
      PRSA Hoosier ChapterAssociated with Michele Bates
    • Director of Membership

      Issued by PRSA Hoosier Chapter on Jan 2017
      PRSA Hoosier ChapterAssociated with Michele Bates