Mike Gilbert

Experience

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  Digital Design by Mike Gilbert

  Jan 2009 - Aug 2012

  Freelance Web Designer & Developer

  ▪ Managed 20+ projects from initial concept through release.▪ Implement digital solutions for small and medium sized business (SMB)-- focus placed on creative design and consistent branding-- techniques include site mapping‚ wireframing‚ prototyping‚ user experience (UX), and user interface design (UI)▪ Development of semantic and valid markup:-- HTML / CSS / JS, jQuery, REST APIs, XML / JSON, SQL, PHP, WordPress, Magento, OpenCart

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  Body in-Tuition

  Jan 2009 - Jan 2017

  Operations, IT, Marketing and Sales

  For over 15 years, Body in-Tuition has offered the highest quality of health and exercise services in North London and Hertfordshire. With a foundation in Pilates, growth has expanded into Nordic Walking, Urban Rebounding, Yoga and Personal Training. A focus is placed on personal and innovative approaches. - Oversee all expansions and marketing of the business. - Design, develop and manage the entire online presence.- Responsible for managing all sales

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  Think Jam

  Jul 2009 - Aug 2009

  Work Experience
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  Blue Tuna

  Aug 2011 - Sept 2011

  Work Experience

  - Production runner and on-set runner for the Hyundai commercial. Lots of late nights and early mornings!

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  Chia

  Aug 2012 - Aug 2018

  Online Business Development Consultant

  • Consulted on digital marketing strategy for a variety of clients and industries, in addition to actively designing SEO campaigns and PPC strategy.• Managed relationships with technical and non-technical clients through regular meetings - delivering excellent customer service and managing expectations and timeframes.• Hands-on design and maintenance of customer’s websites using tools such as Wordpress and Adobe Photoshop.• Directed, filmed and edited promotional videos using Adobe Premiere Pro.• Partnered with external agencies to deliver projects on-time and to a high standard. Noteworthy mentions:• Designed and developed approximately 100 successful websites and web applications across different platforms and industries.• Ongoing consultancy for the popular food blog, Modern Food Stories, resulting in a successful organic growth, 8k followers on Instagram and a +38% YoY email marketing audience growth.• Managed a remote team of freelance developers to build a bespoke elearning web application. Winner of the Teach Early Years Award 2018.• Ran a highly successful PPC and SEO campaign for Therapy World Direct, resulting in a 100% increase in sales YoY in 2014.• Produced, filmed and edited the Christmas campaign videos for Rainbow Trust (Rainbow Trust provides emotional and practical support for families with a terminally ill child). Show less

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  Therapy World Direct

  Feb 2014 - Jul 2014

  Marketing Manager

  Therapy World Direct asked me to come on board for 6 months.In this time I implemented various strategies that led to 2014 being their highest year in sales. By December 2014 their sales had seen a 100% increase from the previous year.

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  Gapforce

  Oct 2015 - Dec 2017

  Digital Marketing Manager

  Gapforce is an adventure travel company travel, focussed on authentic, socially and environmentally responsible travel experiences which aid self-discovery and personal development.Over the course of my time there, my responsibilities included:• Implemented CMS workflow processes to ensure regular and seasonal updates to promote key products and increase sales, using the bespoke CMS and website platform.• Responsible for all digital marketing channels (SEM, PPC, Social, Email etc).• Spearheaded an overhaul of the design, management and evaluation of the PPC campaigns internationally – successfully reducing CPC and increasing CTR through ongoing A/B testing.• Worked closely with the SEO agency to implement technical website improvements, resulting in a 70% increase in traffic YoY and 95% increase in keywords appearing on the first page.• Developed the social media strategy, (focussing on Instagram) - resulting in follower growth increase of +200%.• Built a Wordpress-powered blog as an extension to the existing website, allowing us to implement the content marketing strategy.• Redesigned the UI of the customer-facing ‘portal’ to improve user experience and enhance customer satisfaction.• Designed regular email marketing campaigns; segmenting audiences and international markets to achieve sales goals.• Coached staff in the USA and Germany offices to enhance digital skills and collaborate on content marketing strategies.• Managed relationships with external creative agencies, ensuring deadlines and campaign objectives were met. Show less

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  Inclusion Expert

  Sept 2018 - Aug 2019

  Digital Strategy Lead

  Inclusion Expert is an EdTech and consulting company focused on special educational needs. Over the course of my time there I:• Worked alongside the CEO and COO to deliver the digital strategy and business growth across a variety of channels.• Implemented new business processes and CRM solutions to meet the rapidly-changing needs of the company.• Coordinated nationwide campaigns, adhering to all deadlines and budgets whilst ensuring smooth processes and execution.• Assessed and developed enhancements across all products, building product roadmaps in-line with business strategy.• Achieved all of the above whilst being the main point-of-call for brand consistency and customer experience. Show less

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  Centric Software

  Mar 2020 - now

  Website Owner

  Owner of our B2B external-facing website operations and strategy. I am currently managing a multi-year evolution and redesign of the website, with the objective of evolving all areas of our user experience, website operations, content strategy, SEO. I oversee our designers, content specialists and vendor relationships to support the strategy – as well as collaborating and training global teams across EMEAR, Americas and APAC.