Somya Shah

Experience

• 

  Mu Sigma Inc.

  Jun 2014 - Sept 2017

  Decision Scientist

  Growth Strategy for an Online Mobile Retailer in UK:• Worked with Business Head and his team to identify key areas of opportunity and recommended next steps for the business - helped determine the total addressable market, total serviceable market resulting in additional sales opportunity of £0.5 MillionFuture Contact Centre (CC) Strategy for a leading UK retailer: • Lead a four member team to build a Scenario Planner tool to evaluate the operational costs and potential sales for various scenarios for consolidation of the CC landscape. This enabled the business to realize estimated savings in excess of £10 Million• Financial impact of the simulated scenarios were presented to the executive board headed by the CEO. Received appreciation from senior management for delivering the outputs under immense deadline pressure and successfully converting the prototype project into a retainer engagementGlobal Customer Retention Campaign for a large Media Conglomerate:• Designed and implemented a global customer retention campaign, generating annual revenue savings of $5 Million• Developed a structured framework to identify users ‘At-Risk’ of attrition, helped optimize customer touch points and improved user experience by aiding the frontline team to identify who to train and when to trainProduct usage based Customer Segmentation for a large Media Conglomerate:• Created customer segmentation on the basis of their usage (engagement) of the company’s flagship product. These segments are used as an early indicator of a user stopping usage leading to attrition• With its deployment worldwide it has become the new standard for gauging the engagement of a customer with the product and is used by the frontline team - Client Specialists and Account Managers - to take timely decisions regarding customer training and retention Show less

• 

  Flipkart

  Oct 2017 - now

  Leading a 5-member team for the Flipkart Healthplus (epharma) business, responsible for customer acquisition and retention. Ownership of AOP and monthly customer and revenue planning and driving business rigour for top line achievement.Helped Flipkart Healthplus become the no.1 downloaded health category app in India within 15days of launch in April'22. Within 9 months of launch, helped scale the platform customers and revenue to more than 2.5x (vis-a-vis pre launch Sasta Sundar business), thus helping Healthplus become one of the top E-pharma players in the country. Show less

  • Senior Manager II, Customer Growth and Retention Flipkart Healthplus

    Jan 2022 - now

  • Senior Manager II, Demand Planning Mobiles Category

    Oct 2020 - Dec 2021

  • Senior Manager I, Demand Planning Mobiles Category

    Apr 2019 - Sept 2020

  • Manager, Demand Planning Mobiles Category

    Oct 2017 - Mar 2019