Nataliia Ivanchenko

Experience

• 

  Promo.ua

  Jun 2015 - Jun 2017

  PPC specialist

  • Запуск та оптимізація кампаній в Google AdWords;• Контроль проектів, медіапланування, бюджетування, стратегія.• Робота з інструментами веб аналітики;• Створення та оптимізація кампаній в соціальних мережах• Збільшення кількості лідів та конверсій по проектам;• Звітність;• A/B тестиування оголошень• Робота по СРА, CPL, СPC моделям.• Автоматизація процесів та прописування мануалів.• Скрипти, автоправила.

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  MAKEUP

  Jun 2017 - Aug 2021

  Senior PPC specialist

  • Managing several campaigns simultaneously - for different traffic sources.• Developing and launching new ad campaigns/projects from scratch;• Google Tag Manager Integration and setting up analytics;• Scaling campaigns to increase market coverage;• Constantly monitoring, analyzing and optimizing the performance of ad campaigns, introducing new ideas• Experience with AdWords Scripts;• Automating the individual working process;• Optimizing data feed;Projects: makeup.com.ua; makeupstore.de; makeup.cz; makeup.pl; makeup.ro; makeup.fr; makeup.sk; makeup.hu; makeup.it; makeup.lu; makeup.md; shopster.ua; panama.ua; Show less

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  MAUDAU

  Sept 2021 - Jan 2024

  Digital Marketing Manager | Senior PPC Specialist

  • Development and implementation of PPC strategies and tactics to increase the number of conversions and profits of the company• Developing and executing PPC campaigns on Google Ads, META, Tik Tok• Leading a team of PPC specialists and providing mentorship and guidance to support their professional growth• Conducting keyword research and bid management to drive targeted traffic• Analyze campaign performance and make data-driven decisions to optimize campaigns• Collaborating with other departments to ensure campaigns are aligned with overall marketing goals (Promotion team, Commerce team)• Stay up-to-date with industry trends and best practices for PPC advertising• Manage budget and ensure maximum return on investment for campaigns (ROMI)• Creating and conducting seminars and workshops Show less