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André Nacho

André Nacho

Digital Marketing Manager

Followers of André Nacho1000 followers
location of André NachoLisbon, Lisbon, Portugal

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  • Timeline

  • About me

    Digital Marketing 🎯 SEO | SEM | CRO | Analytics

  • Education

    • GroupM University

      2013 - 2013
      Advanced Social Media Marketing Course

    • Instituto Português de Fotografia

      2005 - 2007

    • ETIC

      2007 - 2010
      Associate's degree

    • Universidade Lusófona de Humanidades e Tecnologias

      -

  • Experience

    • Alter Solutions Group

      Jun 2022 - now
      Digital Marketing Manager

      Driving online business growth and digital B2B customer acquisition strategies.Responsibilities as the group's Digital Marketing Manager:• Paid media campaign planning and implementation, including paid search (Google Ads, Bing Ads), LinkedIn advertising, YouTube and other channels.• Email Marketing, including Landing Page and content development, prospect research, CRM integration and HubSpot Marketing and Sales campaign management.• Analytics and conversion tracking implementation - Google Tag Manager, Google Analytics, Piwik Pro, Matomo, LinkedIn Insight Tag, others.• Content development aligned with SEO best practices, while supervising the Content Manager role.• SEO using Google Search Console, HubSpot, SEO PowerSuite, and other tools.• Supervising technical website improvements with design and development teams.• Budget management and reporting. Show less

  • Licenses & Certifications

    • Google Ads Display Advertising

      Google

    • Google Analytics

      Google

    • Google Campaign Manager

      Google

    • Crafting a Winning SEO Strategy: A Guide for In-House Marketers

      Semrush
      Dec 2023
      View certificate certificate

    • Google Ads Search Advertising

      Google

    • Google Ads Video

      Google
      Aug 2020

    • HubSpot Training - Marketing / Sales / CMS

      Liminal - MarTech & Business Experts
      Dec 2022

    • Google Display & Video 360

      Google
      Sept 2020

    • Digital Marketing

      HubSpot Academy
      Oct 2023
      View certificate certificate

  • Honors & Awards

    • Awarded to André Nacho
      Bronze Award - Volvo Cars Portugal Prémios Eficácia Nov 2019
    • Awarded to André Nacho
      Bronze Award - Financial Services and Insurance Prémios Meios & Publicidade Dec 2017 Campanha "O Crédito que mereces" - Banco Credibom
    • Awarded to André Nacho
      Gold Award - Tourism and Leisure SAPO Creativity Awards 2014 2014 Jameson Urban Soul GuideContest ran through website + Instagram in which users shared the best photos of their hometown trying to prove theirs was the most beautiful. Photos were categorized upon upload with labels such as bars, restaurants, stores, concerts, etc.Tagline: 'There's no city like your city? Prove it!'
    • Awarded to André Nacho
      Bronze Award - Best Digital Use LUSOS Awards 2013 ABSOLUT ELYX Magazine - Premium lifestyle, design and fashion video channel with Blogger and Twitter influencer promotion.
    • Awarded to André Nacho
      Bronze Award - Best Social Media Use Clube Criativos Portugal 2013 Portugal tem Vigor - Social Media content activation. Video interviews in a motivational, anti crisis tone with Portuguese entrepreneurs and artists.
    • Awarded to André Nacho
      Bronze Award - Best Television Use Clube Criativos Portugal 2013 Jameson Irish whiskey interactive IPTV Widget for MEO (Portuguese internet and TV provider)