Alexis Barroga

Experience

• 

  BWS

  Mar 2016 - Sept 2020

  Sales Assistant
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  AlphaIMM Agency

  Mar 2018 - Jul 2018

  Marketing Representative

  • Events management - Supported the managing director with personal appointments related with marketing, events and recruitment. Also did sourcing for sponsors and venue for a planned event on September 2018, free publicity for the event and assisting in event proposal. • Administered the database for our customer base for the pre-launch of the Mums-In-Biz Business Summit event. Used google forms to capture customer information, excel spreadsheet to analyse the data and using eDM platforms such as Mailchimp to send newsletters and updates to customers.• Devised digital marketing campaigns – Brochure design and video advertisements using iMovie.• Social media strategy and Content Management: Facebook and LinkedIn.• Copywriting• Met with corporate clients and helping them with business strategy • Conducted and answered business phone calls• Received and answered work-related e-mails on behalf of the Manager and team at AlphaIMM Agency. Show less

• 

  Kenvale College of Hospitality, Cookery & Events - RTO ID: 6901

  Jul 2018 - Dec 2018

  Domestic Student Recruitment Officer

  Responsible for domestic student recruitment as well as relationship management, whilst working closely with, and providing marketing and administrative support to the Marketing and Recruitment Manager.

• 

  Soulara

  Jun 2019 - Sept 2020

  Digital Marketing Analyst

  • Support the performance marketing team to plan, execute and analyse all digital marketing activities including Paid Search, Display, Social and Remarketing • Monitor content quality for Paid Social Advertising: online creatives, ad copies, landing pages- Propose local initiatives and tests to improve performance• Evaluate SEM keywords quality and relevancy• Analyse big data sets to identify opportunities for the brand to improve media investments• Account budgeting and pacing• Build, maintain and analyse weekly/monthly performance reporting to share with the team• Ensure reports include detailed findings and insight• Coordinate and execute creative and ad copy, test and learn plan, for any active channels such as Paid Search, Display and Social to improve overall key metrics• Social content strategy & assisting with a brand refresh• Assist in managing relationship with 3rd party providers and agency Show less

• 

  UAS Pharmaceuticals Pty Ltd

  Oct 2020 - May 2021

  Marketing Assistant
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  Universities Admissions Centre (UAC)

  Mar 2022 - now

  Web Project Officer

  - Assist in maintaining and enhancing UAC’s websites using a range of tools and techniques, inaccordance with appropriate technical and accessibility standards, and agreed UAC branding.- Assist the Web Project Coordinator in working, as appropriate, to develop, implement, andmaintain bespoke client web portals.- Assist in the development and updating of html email templates as required.- Proactively ensure all website content is current and up-to-date by liaising with relevantstakeholders across the organisation.- Use initiative to solve routine web-related problems and consult with other UAC staff andappropriate stakeholders on more complex problems.- Assist in the implementation of display advertising on the UAC website as required.- Stay abreast of new technical developments and contribute to the maintenance of thewebsites by providing advice on possible enhancements.- Contribute to the implementation and ongoing maintenance of a content management systemin the Marketing and Engagement Department. Show less