Drew Rodriguez

Experience

• 

  Colgate Palmolive

  Dec 2007 - Feb 2009

  Ejecutivo de Ventas en Entrenamiento

  Develop CatMan en Supermkts, Drugstores, Mom & Pops, Wholesalers and ClubsTrain Commercial team from Managers to Merchandisers in CatMan strategies and gain maintanance in Point of SaleDesarrollar CatMan en los canales de Supermercados, Droguerías, Tiendas, Mayoristas y HiperMayoristasEntrenar al equipo comercial (Gerentes, Ejecutivos, Supervisores y Mercaderistas) en las estrategias de CatMan para lograr su mantenimiento en punto de venta

• 

  Unilever

  Mar 2009 - May 2012

  Guarantee the compliance of IBP deliverablesImplement Perfect Store initiative in Middle AmericasGarantizar el cumplimiento de los entregables del IBPImplementar la iniciativa Perfect Store en la region de Middle Americas Develop CatMan for Key Accounts of UnileverManagement of the area's budgetGain Captaincies in categories that were considered strategic for businessDesarrollar CatMan para las cuentas claves de Unilever en las categorias prioridadManejar el presupuesto del areaGanar Capitanias para desarrollar en categorias consideradas como estrategico para el negocio

  • CD Capabilities Middle Americas

    Nov 2010 - May 2012

  • Jefe de Category Management

    Mar 2009 - Nov 2010
• 

  Colgate-Palmolive

  May 2012 - now

  Architecting Price Pack strategies across digital commerce platforms to optimize product offerings and maximize profitability.Employing advanced regression modeling to forecast digital shelf performance, providing actionable insights that secure our products' placement on page one.Spearheading a customer development roadshow to amplify our team's omnichannel expertise, equipping them with the skills to navigate commercial dialogues that harmonize digital and physical retail landscapes.In this role, I leverage data-driven analysis to inform strategic decisions, ensuring our brand's prominence in the digital marketplace while fostering an omnichannel mindset across our commercial teams. Show less Conducted in-depth analysis to identify emerging trends within the oral care category, aligning product assortments with Walmart's strategic line reviews for collaborative development opportunities.Developed and managed comprehensive business intelligence and reporting frameworks, encompassing market, shopper, and retailer insights to drive informed decision-making.Played a pivotal role during the pandemic by accurately deciphering market trends, providing stakeholders with a clear understanding of underlying consumer behaviors and the 'why' behind shifting dynamics.My expertise in category management and trend analysis contributed significantly to shaping Walmart's oral care offerings, ensuring relevance and responsiveness to market changes. Show less Obtain distribution and growth of strategic products in a market of over 300.000 Mom & Pop Retailers through Distributors & Wholesalers. Budget management of over USD$ 7 Million. We achieved historical distribution levels in strategic categories like Toothpaste & Toothbrushes. We grew over the market improving our share of market in 5 of 7 categories.Lograr la distribución y crecimiento del portafolio en un mercado de mas de 300.000 Tiendas a traves de distribudoras y mayoristas. Manejo de un presupuesto de mas de COP $20.000 Millones (USD$7MM). Se lograron distribuciones historicas en categorias estrategicas como Cremas & Cepillos. Crecimos por encima del mercado ganado participacion de mercado en 5 de 7 categorias. Show less Developing Key Customers in Drugstore Channel (Farmatodo, Locatel, etc.) gaining double digit growth in Purchases (27%) and Sales (30%). Lowering inventories in 10% executing innovating commercial dynamics with our customers.Desarrollo de las cuentas claves del canal de droguerias (Farmatodo, Locatel, etc) logrando crecimientos de doble digito en facturacion (27%) y evacuación (30%). Disminuyendo los dias de inventario en 10% ejecutando dinamicas comerciales innovadoras en conjunto con los clientes Show less

  • Digital Commerce Analytics Sr. Mgr- North America

    Jun 2021 - now

  • Retail Category Development Manager - Walmart

    May 2019 - Jun 2021

  • Shopper Development Manager - National Chains

    Sept 2017 - Apr 2019

  • Retail Marketing Expert - Tiendas y Mayoristas

    Jul 2016 - Sept 2017

  • Retail Marketing Expert - Ecommerce, Clubs & Discounters

    Jan 2016 - Jun 2016

  • Customer Development Executive - Pharmacy Distributors

    Mar 2015 - Dec 2015

  • Customer Development Executive - Drugstores

    Apr 2014 - Feb 2015

  • CatMan Specialist

    May 2012 - Mar 2014