Sarika Kaushal

Experience

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  D. A. V. Centenary College, Faridabad

  Jul 1999 - Mar 2001

  Lecturer

  • Teaching Maths & Computers to standards of BCA, B.Sc., BBA, B.Com, etc. • Major areas taught were Real Analysis, Calculus, Coordinate Geometry, Vectors, Algebra, etc.• In Computers major areas taught were DBMS, System Analysis & Design, C, Pascal, BASIC, etc

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  Highscore Technologies Pvt. Ltd

  Nov 2001 - Sept 2002

  Project Leader – Quality Assurance

  • Assuring the Quality of the Contents of the Portal. The job required Offline as well as Online Testing of the Educational Contents and the Interactive features of the web pages.• The responsibilities also included to develop the Educational Content and create interactive features.• The portal catered to Mathematics conforming the standards of Regents Math ‘A-level’ for students of New York, USA.

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  NIIT Limited

  Sept 2003 - Jul 2012

  • Planning, Organizing, Scheduling, Leading, Communicating and Controlling of work activities• Ensuring completion of project on time, within budget and with an agreed level of quality• Indentifying training needs & arranging same for the team to develop skill set, improve efficiency and deliver quality job.• Supervision and review of the work done by team members• Motivating the team and maintaining high morale to ensure consistent achievement from the team.• Resource management and utilization• Identify lean ideas & implementation to remove no-value-add activities from the system there by improving efficiencies.• Project reporting to higher management• 3rd Party Vendor coordination• Driving other teams to ensure in-time project completion. Show less • E-Learning content (WBT, CBT & ILT), planning & design with implementation of ID principles & ADDIE model.• Coordinate with the graphic designing team for the development of graphic elements.• Creation of the story board which includes the graphic and animations for the development of the content.• Value enhancement, Course up gradation, Online Testing & Validation of Data uploaded. • To Prepare Question Papers & Online Solutions.• Creation of Story Boarding for the automation of interactive Mathematics animations.• Creation of sketches in Geometric Sketch Pad (GSP) dynamic software.• Done Math Lab project which is successfully implemented in various school across India.• Math lab is all about learning, verifying and visualizing the mathematical concepts in fun way through educational aids, interactive tools and manipulative. It is based completely on NCERT math syllabus and caters from classes 6 -10.• Done Maharashtra CAL (computer aided learning) project which is successfully implemented in the govt schools.• Maharashtra CAL project includes the content which is rich in animations & graphics and caters to classes 8 to 10 in the Marathi language. Show less

  • Project leader

    May 2010 - Jul 2012

  • Lead SME – Mathematics

    Apr 2008 - May 2010

  • Subject Matter Expert – Mathematics

    Apr 2007 - Apr 2008

  • Sr. Faculty – Egurucool (NIIT Ltd.)

    Sept 2003 - Apr 2007
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  HCL infosystem, NIIT Ltd, Classtica.com and i3 Education

  Jul 2012 - Apr 2015

  Consultant

  • • Creating and reviewing multimedia rich eLearning curriculum. • Coordinate with various functional teams including end-users to ensure the successful completion of the product cycle with the quality output as desired by teachers who shall be later empowered by the curriculum to teach students the e-learning way.• Creating Mathlab Solution for South African schools using various mathematical tools and manipulatives.• Creation of interactivities that enable learners to explore, discover and extrapolate the mathematical concepts. • Recording the content by using Digital Terminal Unit(DTU) and Camtasia studio. This includes writing, highlighting and providing voice- over with proper modulation, pauses and emphasis.• Identifying training needs & arranging same for the team to develop skill set, improve efficiency and deliver a quality job.• Supervision and review of the work done by team members• Motivating the team and maintaining high morale to ensure consistent achievement from the team. Show less

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  Mathemagix.co.in

  May 2015 - Aug 2016

  Digital marketing Expert

  • Designing and creating the content for the website by keeping SEO and content marketing startegies in place.• Managing organic SEO campaigns including organic strategy execution, keyword research and competitor analysis.• Handling all SEO activities including on-page and off-page optimization • Keyword Analysis, Submission and Link Exchange, Social Bookmarking• Creating powerpoints, infographics, PDF’s to share on various submission sites.• Social Media Optimization: Facebook, Twitter, LinkedIn, Google plus, Pininterest • Maintaining high levels of awareness of organic and local search trends, best practices and solutions.• Writing meta tags and description for the website • Managing Youtube channel Show less

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  Digital Marketing Manager at ebizy.com: E-commerce portal

  Sept 2016 - Mar 2017

  Digital Marketing Manager

  • Define online advertising strategy, media plans and create multichannel advertising campaigns. • Strategizing, planning, executing and managing activities for all SEO / SMO/SMM/ ORM.• Posting content on social media platforms to drive sales and increase user engagement.• Conducting theme based contests on social medium platforms. • Measure and report performance of Social Media campaigns and assess against ROI.• Planning and executing Email marketing strategies to drive higher returns. • Monitor and administer web analytics dashboards, reports and key reporting tools.• Reviewing meta tags, description and keywords for the website. • Creating SEO content for the products available on Ebizy.com.• Preparing monthly reports on social media management and SEO.• Collaborating with online sellers(vendors), encouraging them to provide offers and discounts on the products available on Ebizy.com.• Analysis of new products uploaded on the website and subsequently plan for promotional activities.• Work closely with the other team members to meet the required goals. Show less

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  Compton Infotch

  May 2017 - Aug 2017

  Digital Marketing Manager

  • Define online advertising strategy, media plans and create multichannel advertising campaigns for the company and its clients.• Strategizing, planning, executing and managing activities for all SEO / SMO/SMM/ ORM/PPC.• Plan and monitor the company or client's presence on Social Media (Facebook, Twitter etc)• Launch optimized online adverts through Google Adwords, Facebook etc.to increase company's or client's brand awareness.• Continually analyze Digital Marketing campaigns and make strategic adjustments where necessary.• Ensure that all Digital Marketing campaigns and tasks are effective and to the client’s satisfaction.• Working to improve all on-page and Off page SEO factors .• Provide creative ideas for content marketing and update website.• Maintain relationships with our diverse client base through day to day communication via phone, email and other methods.• Regularly report on key metrics and project status to stakeholders across the organization.• Clientele industries include: Real Estate, Education, multinational lighting manufacturer and IT. Show less

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  Digital Patang Pvt Ltd - Flying Digitally

  Sept 2017 - Jul 2018

  Digital Marketing Manager

  • Generating leads through Market research and Relationship Building. Going On Client meeting and convince them in buying our products and services.• Define online advertising strategy, media plans and create multichannel advertising campaigns for the company and its clients.• Strategizing, planning, executing and managing activities for all SEO / SMO/SMM/ ORM/PPC.• Ensure that all Digital Marketing campaigns and tasks are effective and to the client’s satisfaction.• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. Provide creative copy suggestions and graphical ad templates • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. Manage and maintain updates for large keyword lists. Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives. • Assisting in development and execution of communication/content strategies via social communities in coordination with SEO goals • Assisting in development and execution of communication/content strategies via social communities in coordination with SEO goals.• Keyword Research and Analysis. • Working in various advanced tools for SEO research & analysis • Handling ON and OFF Page SEO for multiple projects. Work on quality link building activities • Review and analyze the site for areas that need to improved, deleted, or revised. • Handling Emails, whatsapp, etc campaigns • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. Show less