Emily Thomson

Experience

• 

  FIIT Nation Flagstaff

  May 2020 - Jan 2022

  • Increased recurring membership electronic funds transfer, with a focus on retention, by ensuring the highest level of service.• Lead, instruct and motivate FIIT Nation group, personal training members, by coaching classes, servicing seminars, and special events.• Managed Instagram, Tik Tok, Twitter, and Facebook and designed social media posts and posters.• Developed content calendars to guide social media activity and support the organization’s holistic communication strategy. Including KPI plans and ongoing monitoring of metrics using social media reporting tools and google analytics for continuous optimization of content. • Increased engagement by 5% on Instagram, Facebook, and Twitter. • Increased followers by 10% on Instagram within one year. Show less

  • Social Media Director

    May 2020 - Jan 2022

  • Social Media Manager

    May 2020 - May 2020
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  Michelle Bakarich PLLC

  Jul 2021 - Apr 2022

  Marketing Coordinator
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  WebMO

  Mar 2022 - now

  Digital Marketing Strategist | Account Manager

  *Manage 20+ client accounts monthly, implementing thorough knowledge of web analytics, Google Advertising platforms, and other PPC strategies including, Meta, Bing, Pinterest, OTT, TikTok, and YouTube.*In 2023 I had a client retention rate of 81%.*Utilized a wide range of tactics including SEO, SEM, and comprehensive advertising to increase clients' organic web traffic and sessions by 75%, increased their engagement rate by 63%, and increased their organic click-through rate by 42% in 2023.*Crafted and implemented multiple pay-per-click campaigns resulting in an 83% increase in impressions and a 75% increase in clicks in 2023.*Conducted conversion rate optimization strategies and user behavior analysis.*Train and supervise interns, content creation, and traditional media partnerships.*Craft custom reports for client access and develop on-brand, optimized content.*Analyze monthly data to identify revenue growth opportunities.*Identify and pursue opportunities that fuel business expansion, seek out new prospects, and convert leads into valued customers.*In 2023 I generated approximately $40,000 in new business revenue, contributing to the company's most profitable year.*Attended 20+ networking events for Tucson Business Networking, LLC, Better Business Bureau networking events, Oro Valley Social & Business Club, Tucson Young Professionals, and the Oro Valley Chamber of Commerce in 2023.*Demonstrate innovative solutions to drive engagement, conversion, and growth for potential clients.*Craft compelling, data-driven proposals that outline tailored strategies to meet potential clients' marketing objectives. Show less