
Emily Thomson

Connect with Emily Thomson to Send Message
Connect
Connect with Emily Thomson to Send Message
ConnectTimeline
About me
Strong communication skills, applied experience, and in-depth understanding of consumer/audience behavior.
Education

Northern Arizona University
2016 - 2021Bachelor of Science - BS Strategic Communications | Emphasis in Public Relations 4.0Activities and Societies: Tri Delta Sorority Intern for Northern Arizona Rugby Club Strategic Communications with an emphasis on Public Relations. This equips me with the strong communication skills, applied experience, and in-depth understanding of consumer/audience behavior needed to achieve business communication goals and manage company reputations and retail purchases.
Experience

FIIT Nation Flagstaff
May 2020 - Jan 2022• Increased recurring membership electronic funds transfer, with a focus on retention, by ensuring the highest level of service.• Lead, instruct and motivate FIIT Nation group, personal training members, by coaching classes, servicing seminars, and special events.• Managed Instagram, Tik Tok, Twitter, and Facebook and designed social media posts and posters.• Developed content calendars to guide social media activity and support the organization’s holistic communication strategy. Including KPI plans and ongoing monitoring of metrics using social media reporting tools and google analytics for continuous optimization of content. • Increased engagement by 5% on Instagram, Facebook, and Twitter. • Increased followers by 10% on Instagram within one year. Show less
Social Media Director
May 2020 - Jan 2022Social Media Manager
May 2020 - May 2020

Michelle Bakarich PLLC
Jul 2021 - Apr 2022Marketing Coordinator
WebMO
Mar 2022 - nowDigital Marketing Strategist | Account Manager*Manage 20+ client accounts monthly, implementing thorough knowledge of web analytics, Google Advertising platforms, and other PPC strategies including, Meta, Bing, Pinterest, OTT, TikTok, and YouTube.*In 2023 I had a client retention rate of 81%.*Utilized a wide range of tactics including SEO, SEM, and comprehensive advertising to increase clients' organic web traffic and sessions by 75%, increased their engagement rate by 63%, and increased their organic click-through rate by 42% in 2023.*Crafted and implemented multiple pay-per-click campaigns resulting in an 83% increase in impressions and a 75% increase in clicks in 2023.*Conducted conversion rate optimization strategies and user behavior analysis.*Train and supervise interns, content creation, and traditional media partnerships.*Craft custom reports for client access and develop on-brand, optimized content.*Analyze monthly data to identify revenue growth opportunities.*Identify and pursue opportunities that fuel business expansion, seek out new prospects, and convert leads into valued customers.*In 2023 I generated approximately $40,000 in new business revenue, contributing to the company's most profitable year.*Attended 20+ networking events for Tucson Business Networking, LLC, Better Business Bureau networking events, Oro Valley Social & Business Club, Tucson Young Professionals, and the Oro Valley Chamber of Commerce in 2023.*Demonstrate innovative solutions to drive engagement, conversion, and growth for potential clients.*Craft compelling, data-driven proposals that outline tailored strategies to meet potential clients' marketing objectives. Show less
Licenses & Certifications
- View certificate
.webp)
Google Ads Display Certification
Google Digital Academy (Skillshop)Jul 2024 - View certificate
.webp)
Google My Business
Google Digital Academy (Skillshop)Jun 2022 - View certificate
.webp)
Google Analytics Individual Qualification
Google Digital Academy (Skillshop)Jul 2024 - View certificate
.webp)
Google Analytics 4
Google Digital Academy (Skillshop)Jul 2024 - View certificate
.webp)
Shopping Ads Certification
Google Digital Academy (Skillshop)Jul 2024 - View certificate
.webp)
Google Ads Search Certification
Google Digital Academy (Skillshop)Jul 2024
Recommendations

Cengiz köseoğlu
Senior Specialist Mechanical Design Engineer, AselsanAnkara, Turkiet
Prajjwal mishra
Software Engineer - 2 @ FanaticsBengaluru, Karnataka, India
João paulo borba
Analista de Segurança da Informação | Gestão de Vulnerabilidades | SCCM/MECM Administrator | EPP | X...Goiana, Pernambuco, Brazil
Nerea hortal toribio
Psychology Student at Universitat Internacional de CatalunyaLa Massana, Andorra
Scott heiser
Food Service Manager for Love's Travel StopsBates City, Missouri, United States
Lee soule, crpc
Paraplanner at Dynamic Wealth AdvisorsPalm Harbor, Florida, United States
Sabine broekhuizen
Medewerker binnendienst at Levoplant B.V.Netherlands
Marcel bruckner
Informatics: Games Engineering master's from TUM. Specialized in Computer Vision and Deep Reinforcem...Munich, Bavaria, Germany
Ramesh kumar korimilli
A Perspicacious consulting professional with qualification in business management with experience in...München, Bayern, Deutschland
Darren oliver
Digital Marketing & Communications Manager at Thames Valley Air AmbulanceNewbury, England, United Kingdom
Akhil madhumohan
Sales Manager - Payment BusinessKerala, India
Isaac mahlangu
Infrastructure Implementation SpecialistPretoria, Gauteng, South Africa
Kleber dias
Projects Delivery Support Manager at TS&B Contractors LtdSwindon, England, United Kingdom
Shivansh kandroo
Fitness Manager | Head Coach at NitrroPune, Maharashtra, India
Ashwani kumar yadav
PhD Researcher in Physics (Medical Physics) | Instituto de Física, UNAMMexico City, Mexico
Maxine r. depina
Resource Development Director @ NeighborWorks Housing Solutions | Master's in CommunicationsGreater Boston
Nicole bieberstein
Science Teacher at Herder-Gymnasium PirnaPirna, Saxony, Germany
Marc lang
Marketingleiter & Mitglied der GL bei Fresh Drink AGZurich, Switzerland
Lilian santos
CPA 20 - Analista FinanceiroItaí, São Paulo, Brazil
Cyrus esteban
Band Director, Aptos Middle SchoolSan Francisco, California, United States
...