
Rob Devall, CLMP™
Delicatessen Sales Assistant

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About me
Client Services leader with 8+ years at a leading marketing agency and 10+ years of digital marketing experience. Skilled in omnichannel strategy, global accounts, and team leadership.
Education

Grenoble School of Management
2012 - 2013Bachelor of International Business International Marketing Distinction - 75.85%Key Modules and Grades:• Digital Marketing: 92.5%, Brand Management: 90%, Global Strategy: 84% Key Achievements:• 8 out of the total 12 modules used Group Assessed Presentations worth 40% of the final mark, for all of these presentations a score of at least 70% was achieved. • Played a pivotal role in winning Le Coup de France, a prestigious national tournament, for the University Football Team, whilst being the only native English speaker.The… Show more Key Modules and Grades:• Digital Marketing: 92.5%, Brand Management: 90%, Global Strategy: 84% Key Achievements:• 8 out of the total 12 modules used Group Assessed Presentations worth 40% of the final mark, for all of these presentations a score of at least 70% was achieved. • Played a pivotal role in winning Le Coup de France, a prestigious national tournament, for the University Football Team, whilst being the only native English speaker.The Experience:• Exploring a new culture and meeting a diverse range of people broadened own understanding and awareness of the global business environment.• Critically adapted personal leadership and communication style with a variety of diverse groups to maximise team performance. This included the idea of implementing a more structured and time focused meetings to motivate certain team mates. Show less

St Aidan's Church of England High School
2003 - 2010High SchoolActivities and Societies: Voluntary football coaching, football team, basketball team and tennis team. Key Modules and Grades:• A Levels: Physical Education: A, English Language: B, History: C • As Level: Mathematics: B• GCSEs: 11 A-Cs (including Grade A in Mathematics, English Language and Physics, Chemistry, Biology)Voluntary Football Coaching:• Led training sessions for students in Year 10, which included a number of different specific drills and game related scenarios, such as “Two-touch Passing through a Gate”. Extra-curricular Achievements:• Football… Show more Key Modules and Grades:• A Levels: Physical Education: A, English Language: B, History: C • As Level: Mathematics: B• GCSEs: 11 A-Cs (including Grade A in Mathematics, English Language and Physics, Chemistry, Biology)Voluntary Football Coaching:• Led training sessions for students in Year 10, which included a number of different specific drills and game related scenarios, such as “Two-touch Passing through a Gate”. Extra-curricular Achievements:• Football Team: captain from 2004- 2008, vice captain from 2008 – 2010, won several consecutive County and Area Cups • Tennis: Represented the school every year and Harrogate and Craven Area in 2006• Basketball: Represented the school every year Show less

Northumbria University
2010 - 2015Bachelor’s Degree Entrepreneurship 2.1 (68.26%)Grades per year: • Third Year: 68.26%, Second Year: 2.1 (68.12%) First Year: 1.1 (72.00%)Key Modules and Grades: • Financial Decision Making: 82%, Business Performance Management: 76%Key Achievements: • I was the Managing Director of a successful company that was established through the Young Enterprise Programme and made over £700 in revenue. I managed five other students to develop a luxury Home Fragrance Company that sold high quality candles and diffusers.
Experience

Waitrose
Jul 2008 - Jan 2013Delicatessen Sales AssistantJob RoleCustomer services assistant on the delicatessen counter.Achievements• Leveraged expert product knowledge to advise customers and minimise stock wastage. This included entrepreneurially adapting poor selling “Fish Pie Mix” into BBQ Kebabs during a weekend heatwave.• Consistently surpassed expected customer service levels, which resulted in a letter of gratitude from one customer.

Teradata
Jul 2013 - Jul 2014Assistant Campaign ManagerRoleTested and launched email campaigns for retail clients.Achievements: 1. Coordinated time-sensitive campaigns for multiple clients. These delivered personalised messages, which drove revenue and improved engagement.

Epsilon
Aug 2015 - Oct 2023Worked up from Account Executive to Senior Account Manager where I managed global client relationships, led omnichannel strategies, and coached direct reports.- Led the launch of EMEA’s largest loyalty program across 14 regions.- Optimized a B2B/B2C loyalty program, contributing to the acquisition of 26k members and $16.6m in revenue—50% over target.- Stabilized an $800k per year account by leading an internal resolution initiative, reducing incidents from 5 to 1 per month.- Led a crisis recovery plan, saving a $150k per annum account. Show less Job RoleImplemented digital marketing campaigns for global clients.Achievements1. Effectively led and delegated work to an offshore team to meet time sensitive demands effectively and accurately. In that year I was accountable for over 800 deployments for one client with an accuracy rate of 99.5%.2. Implemented strategic processes to improve operational efficiencies. For example, I introduced a dynamic email template to change 10 static emails to 1 dynamic template, reducing the production hours from 60 to 12. Show less
Senior Account Manager
Sept 2016 - Oct 2023Digital Campaign Manager
Aug 2015 - Sept 2016

Dell EMC
Sept 2018 - Aug 2019Secondment Year - Dell EMC - EMEA - CRM B2B Email ManagerRole: Selected to complete a secondment year due to my performance as their Account Manager. During the secondment, I managed their B2B EMEA marketing emails. Achievements:1. Developed a personalised nurture series, which lifted the program’s open rate by 200% and click rate by 59% over 2 years. This led the business to acquire over 5,000 B2B retention leads.

Lighthouse
Apr 2024 - nowDigital Customer Success ManagerLead customer engagement and retention through lifecycle marketing projects, enhancing customer experience and driving business impact.- Launched the first Digital Onboarding Program, driving 200% adoption growth through automation and data insights.- Designed nurture programs, including re-engagement and cancellation risk initiatives, which improved health scores by 48%.- Trained teams on email best practices, enhancing campaign performance.
Licenses & Certifications

Certified Loyalty Marketing Professional (CLMP)
The Loyalty AcademySept 2022
Languages
- enEnglish
- spSpanish
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