Rifki Renaldi

Experience

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  Poolapack - GB Marketplace

  Jan 2022 - Apr 2022

  Digital Marketing Intern

  - Successfully launched and managed Instagram from scratch, growing the account to 14,000+ followers within just 90 days through organic and paid strategies.- Established a new TikTok channel, generating 3,300+ views in the first month and expanding brand presence on short-form video platforms.- Developed the company’s LinkedIn channel, achieving a 71% increase in page visitors and a 101% growth in followers within 90 days.

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  PT RTmart Grup Indonesia

  Jun 2022 - Jun 2023

  Digital Marketing

  - Successfully launched and managed Instagram from scratch, growing the account to 14,000+ followers within just 90 days through organic and paid strategies.- Established a new TikTok channel, generating 3,300+ views in the first month and expanding brand presence on short-form video platforms.- Developed and scaled the company’s LinkedIn channel, achieving a 71% increase in page visitors and a 101% growth in followers within 90 days.- Boosted website traffic by more than 60%, while also improving average session duration by over 70%, reflecting stronger user engagement and content relevance. Show less

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  Pennyu Indonesia

  Jun 2023 - Nov 2023

  Digital Marketing Lead

  - Successfully launched Collaborative Performance Advertising Solution (CPAS) campaigns on Meta for the first time, delivering a ROAS that met business targets.- Initiated and managed engagement-focused advertising campaigns, achieving an average Cost Per Lead (CPL) of Rp 7,779 on Meta Ads and Rp 28,087 on Google Ads.- Recruited 255 active resellers through targeted Meta Ads, with an average CPL of Rp 4,682 on Meta and Rp 17,095 on Google Ads, significantly expanding the reseller network.- Produced high-performing SEO content articles, strategically targeting top-searched keywords, resulting in three articles ranking within the top 1–3 positions on SERP and driving substantial organic website traffic.- Partnered with the web development team to enhance website loading speed and technical performance, successfully improving the Google performance score from 8 to 98. Show less

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  PT Paramount Enterprise International

  Dec 2023 - now

  Performance Marketing Senior Staff

  - Spearheaded visitor acquisition initiatives through Meta and Google Ads, successfully attracting 40 new visitors within the first year.- Drove sales performance by leveraging Meta and Google Ads campaigns, directly contributing to the closing of 5 property units with a cumulative transaction value of IDR 42 billion.- Optimized digital advertising budget allocation and strategy, achieving an outstanding 140x Return on Ad Spend (ROAS) in the first year.- Compiled and analyzed weekly and monthly advertising performance reports to monitor results, identify trends, and support strategic decision-making.- Executed continuous campaign optimization strategies, including scaling up, scaling down, and scaling out, to maximize effectiveness and efficiency.- Designed and implemented A/B testing experiments on audience targeting, ad placement, creatives, and other variables to refine campaign performance.Produced engaging Reels advertising content, overseeing the full cycle from concept development and shooting to post-production editing.- Developed and maintained core digital advertising assets, including ad accounts, websites, and long-term optimization strategies to ensure sustainable performance. Show less