Rabia A.

Experience

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  Beaconhouse National University (BNU)

  Sept 2014 - Feb 2015

  Teaching Assistant
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  The Architectural Design Office

  Sept 2016 - Mar 2017

  Associate Architect

  •Drafted shop fit-out a working drawing set for a children’s clothing company franchise, within one of the biggest Malls in the city. Worked with Franchisee to provide updates on timelines. Project management, worked with the contractor to ensure design execution•Drafted interior details, which included layouts, joinery details, and construction set for interior wall frames, shop window display, shelving for clothes display, flooring, and lighting in accordance to the mall by laws/ guidelines.•Assisted in supervising and verifying shop-fit outs for all the shops within the Mall, to be in compliance with Mall bylaws/ guidelines•Created hand-drawn elevation proposals for a food and beverage company•Worked within a team to create design proposals for an education institution Show less

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  Rabia Ahmed

  Mar 2017 - Apr 2020

  •Worked on a contract basis as a UI/UX designer on a banking app. Conducted competitor research, synthesized, and made conclusions to inform initial sketches and wireframes. Created mid-fidelity designs and prototypes.•Worked in collaboration with an online retailer based in Toronto, Ontario to re-imagine marketing material and produce customized illustrations as marketing collateral. Consulted on a website redesign, product packaging design & event posters. Co-founded The Squarefoot Design and built and led multidisciplinary team of architects, draftsmen, construction managers and interior detailing craftsmen.BOQ drafts, invoices, forecasting, and budgeting •Worked with construction managers to detail out material joinery details•Drafted and presented design proposals to win client approvals and executed design proposals according to SOWs •Created design proposals, storyboards, 3D models, and initial renders.•Gathered client requirements, and conducted research to better understand desired functionality and utility•Worked on interior design, drafted working drawings which included ceiling plans and details, lighting plans, furniture layouts, material specifications. Created documents that included details for interior finishes; wall and fall finishes, façade materials, metalwork, door detailing

  • UI / UX Designer

    May 2019 - Apr 2020

  • Lead Architect

    Jan 2018 - Apr 2019

  • Associate Architect

    Mar 2017 - Jan 2018
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  Decklaration

  Apr 2020 - Jul 2022

  Worked with ALYKA Health and medtigo as their Product design lead.• Led as the main Product designer within an agile environment by being part of the core scrum team, for a health and wellness app and co-created and developed a scalable design system to increase collaboration and efficiency • Grew, managed and effectively led a team of 12, which consisted of UI/UX designers, business analysts and marketing associates to deliver products for clients belonging to different industries; healthcare, cybersecurity and crypto• Created workflow processes and documentation to better align the product & scrum team on running epics and sprints with delivery optimization • Organized, planned and managed the product roadmap and prioritized items to plan for sprints with stakeholders and business teams • Worked closely with technology leaders and the broader development team to run grooming/planning sessions, avoid scope creep, write user stories with functional requirements, provide support throughout active sprints and help the team understand the value of design, as well as business goal • Optimized running sprints which reflected in burndown charts and opened communication lines with development teams to function efficiently • Led supporting designers to execute deliverables throughout the product life-cycle as the product scaled• Upheld design standards and inspired others to achieve design excellence• Initiated close collaboration of marketing, design, and product teams to encourage and facilitate product growth & streamline product vision• Managed client relationships on a daily basis and managed projects by documenting & planning for project deliverables, scoping, resource identification + allocation, and team management • Coached & on-boarded design and marketing teams by laying foundations for DesignOps, mentoring, creating team learning opportunities, and relationship buildingSkills: Product Strategy · Leadership · Product Management · Accessibility Show less • Worked as a UI/UX Designer for a Health-Tech App (Native & Web-based)• Collaborated with the product designer and used user research to identify pain points and define product opportunities • Used design thinking to identify, empathize, ideate, and solve for user pain points• Created UI assets, user flows, empathy maps, wireframes, low/hi-fidelity designs, interactive prototypes and hand-off documents with robust notes and accessibility considerations for engineers • Worked in an agile environment and collaborated across teams to hand-off designs• Documented, organized and packaged design work for internal client teams• Worked closely with PMs and Technology leads to make sure design is aligned to the roadmap during handoff and QA phaseSkills: User Interface Design · Peer Coaching · Mobile Design · Team Building · Product Design · User Experience (UX) · Growth Marketing · Brand Design · Customer Success · Storytelling · Research Show less

  • Lead Product/UX Designer

    Jan 2021 - Jul 2022

  • UI / UX Designer

    Apr 2020 - Jan 2021
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  University of Waterloo Stratford School

  Sept 2021 - Dec 2021

  Teaching Assistant
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  Ayogo Health Inc.

  Aug 2022 - Jan 2024

  Director of Product Design

  • Worked on LifePlan, a shared decision making and education tool used primarily for Chronic Kidney Disease patients and their clinicians to help form better treatment plans.• Collaborated with value-based healthcare and human services partners to define and deliver user experiences utilizing co-design principles, resulting in an increase in patient engagement and satisfaction.• Redefined services and created comprehensive patient experiences for Chronic Kidney Disease (CKD) patients, focusing on education and activation to promote shared decision-making leveraging virtual coaching and goal setting principles•Conducted user research and usability testing, gathering valuable insights to inform design decisions and continuously improve the user experience for CKD patients.• Developed and maintained design documentation, including user personas, journey maps, wireframes, and prototypes, to ensure clear communication and alignment with stakeholders.• Fostered strong relationships with healthcare partners, advocating for patient needs and ensuring that the designed solutions met both clinical and user experience goals. Show less

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  LaunchGood

  Jan 2024 - now

  Product Designer