
Caeriña Carbonell
Gymnastics Instructor

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About me
Marketing Communications Project Manager @ NYCEDC | Creative Project Management
Education

Georgetown University
-Master's degree Integrated Marketing Communications
Monroe Community College
-Associate’s Degree Communications and Media Studies
State University of New York College at Cortland
-Bachelor of Arts (B.A.) Communications: Public Relations, Advertising, and Management
Experience

The Victors Gymnastics and Cheerleading Training Center
Jan 2014 - Jan 2016Gymnastics InstructorProficient in delivering gymnastics and tumbling classes, adept at tailoring training for learners aged 5-15 years old.Fostered an environment of encouragement, confidence, and enjoyment, while imparting life skills through engaging physical fitness lessons.Maintained open communication with coaches and parents, providing regular updates on each athlete's progress.Cultivated positive relationships with fellow coaches, parents, and young athletes, creating a supportive and motivating atmosphere.Designed and implemented comprehensive instructional programs to enhance the learning experience for students.Keenly observed and guided athletes during their performances on various apparatus, ensuring safety and skill refinement.Demonstrated exceptional gymnastic skills including jumping, tumbling, lifting, running, and clear verbal communication.Exhibited excellent interpersonal communication skills and adeptly managed time to facilitate effective teaching and learning. Show less

City of Rochester
May 2015 - Jun 2021Spotted organizational inefficiencies in the record management systems and quickly identified solutions to those challenges. - Developed strategic partnerships with City officials and businesses within the community- Coordinated volunteer groups and special events with schools, community centers, and outreach coordinators as part of resource management for special projects and events- Assisted with responding to public stakeholder inquiries by coordinating and providing reliable government resources Show less Developed press releases, briefings, and certificates for the Mayor's Office.-Developed an effective social media strategy that garnered impressive engagement-Expertly communicated services to potential clients during in-person meetings-Played a key role in preparing publicity materials for high-profile events-Organized and meticulously maintained event details using Microsoft Word documents and website management tools-Conducted insightful interviews to gather valuable information about employees and businesses-Expertly interpreted and provided guidance on FOIL (Freedom of Information Law) documents and regulations to customers-Produced compelling content for Department of Environmental Services (DES) newsletters-Expanded the organization's social network, boosting visibility and engagement-Successfully handled receptionist and administrative duties with poise and professionalism Show less
Research and Communications Assistant
Jun 2017 - Jun 2021Communications and Special Events Bureau Intern
May 2015 - Jun 2017

State University of New York College at Cortland
Aug 2016 - May 2017Outreach Coordinator-Conducted research studies on leadership skills, styles, strengths, weaknesses, and role-Prepared and facilitated information sessions about the Leadership House Program throughout residence halls on campus-Assisted with the preparation and allocation of a $3000 budget-Presented to an audience of 280 attendees representing twelve different colleges and universities throughout the state of New York, in the annual spring SUNY Cortland Student Conference on Diversity, Equity, and Social Justice Show less

LáLew Public Relations, LLC
Sept 2017 - Nov 2018Freelancer• Created and maintained databases for media information, coverage, projects and summary reports-Assist with client website management-Attended company/client events and acted as an ambassador for the company-Worked with team members and clients to identify story opportunities-Captured photos during client events and press conferences to publish on social media channels

Entercom
Oct 2017 - Feb 2018Public Relations Representative-Created and maintained a favorable public image for Entercom-Assisted with the implementation of client programs and events-Organized the stage for visual brand imaging of the radio station for every event-Performed station giveaways and distributed client/station materials-Took digital photos and conducted customer/manager interviews at events-Actively interacted with listeners and clients
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Edelman Data & Intelligence (DxI)
Feb 2018 - Aug 2019Market Research Project CoordinatorManaged B2B/B2C research projects for major brands such as Unilever, iHeartRadio, and Meta, overseeing each stage from start to finish and ensuring alignment with KPIs and research objectives.-Consulted with clients, vendors, and internal teams to build strategic relationships, facilitate collaboration, and provide regular project updates-Tracked and documented all survey questionnaire drafts and changes to ensure accuracy and timeliness in meeting project and client goals/deadlines -Managed and organized project specifications, such as kick-off calls, update calls, and final report meetings -Led and managed qualitative research projects, including field preparation for focus groups, in-depth interviews (IDIs), and 2-3 online communities Show less

Media Frenzy Global
Aug 2020 - Oct 2020Marketing InternSupported and managed special projects.-Developed email, blog, and social media content for agency and clients -Researched industry topics to support weekly insights for clients-Coordinated virtual events-Monitored, analyzed, and, reported on the agency and clients' monthly and quarterly reports-Brainstormed and presented ideas for the agency, clients, and potential prospects

REDCO - Rochester Economic Development Corporation
Dec 2020 - May 2021Marketing ConsultantPitched brand awareness campaign to C-suite executives leading to increased recognition of the company's brand and its offerings.-Cultivated relationships with internal and external partners in the industry, fostering collaboration and mutual support-Created an actionable IMC plan to reach business goals that aligned with the client's objectives-Conducted primary and secondary research to gain insights into client and target audience-Designed and executed online surveys and conducted multiple in-depth interviews with the target audience, gathering valuable data and actionable feedback Show less

Excellus BCBS
Jun 2021 - Aug 2021EPMO Project Management InternMonitored project progress and tracked action items, ensuring timely completion of deliverables and adherence to project requirements.-Participated in cross-functional project teams to promote collaboration and ensure alignment with project goals and objectives-Conducted research to support project decision-making and enhance project outcomes

New York City Economic Development Corporation
Aug 2021 - nowMarketing Communications Project Manager
Licenses & Certifications
- View certificate

Software Development Life Cycle (SDLC)
LinkedInJun 2021 - View certificate

Project Management for Creative Projects
LinkedInJul 2021 
Fundamentals of Media Relations Certification
Muck RackMay 2020
Project Management Certfication
Cornell UniversityMar 2021- View certificate

Learning Microsoft Project
LinkedInJul 2021 - View certificate

Google Analytics for Beginners
GoogleMay 2020 - View certificate

Software Project Management Foundations
LinkedInJun 2021
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