Roxana Pârvulescu

Experience

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  Institute of Medicine and Pharmacy "Carol Davila Bucharest” - June 1995 - October 1996

  Jun 1995 - Oct 1996

  Laboratory Assistant

  Duties:➢ Maintaining business ties and regularly meeting with drug providers, banks, treasuries, insurancehouses;➢ Permanent monitoring of available stock and purchase of ingredients for the preparation ofmedicines;➢ Reception – preparation of medicines.

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  Myosotis Pharmacy

  May 2001 - Feb 2003

  Assistant Manager in Myosotis farmacy

  Duties:➢ Maintaining business ties and regularly meeting with medicines providers, banks, treasuries,insurance houses;➢ Permanent tracking of available stock and purchase of medicines;➢ Drafting and registration of contracts with suppliers;➢ Administration of the accounting activity of the pharmacy (primary accounting);➢ Reception – preparation of medicines (solutions, creams, ova medicines for women).Achievements:✓ Learning primary accounting and how to build and maintain the relations with the business partners Show less

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  PepsiCo

  Jun 2003 - Jun 2004

  Junior Brand Manager & Sales & Marketing Analyst

  Duties:➢ Marketing budget planning and control, together with Marketing Management;➢ Maintaining relations with media, creative and research agencies, as well as negotiating contractswith them;➢ Planning and participating in meetings and events, trainings;➢ Preparation of quantitative and qualitative analyzes, audits, as well as marketing and sales reports :;➢ Preparation and registration of various contracts;➢ Evidence of the database with clients;➢ Maintaining business relationships with customers (B2C) and partners (B2B)➢ Organizing public auctions: preparing documentation and participating in decision making;➢ Management of sponsorship actions and other possible collaborations.Achievements:✓ First contact with Marketing;✓ I participated in the success of rebranding campaigns;✓ I learned to build the Mktg budget. Show less

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  Agricover

  Jul 2004 - Apr 2008

  Marketing Specialist & Marketing Manager

  Duties:➢ Planing, coordination and activities control in Marketing Department;➢ Marketing Plans;➢ Planning, coordination and department”s budget control;➢ Making decisions of price strategies with Divison Manager;➢ Making projects for advertising and promotional campaigns, also launch and coordinate them;➢ Maintaining communication with Media, Creation and Research Agencies, also with OSIM;➢ Making presentations about Agricover Genetic’s brand for sales team;➢ Media Planning;➢ Comunication and negociation with promotional materials suppliers and printing house.Achievements::✓ I contributed to the increase of market share and the reputation of the brands for which I wasresponsible;✓ I have led and trained teams of dozens of promotions, nationwide;✓ I coordinated and launched rebranding campaigns;✓ Building year after year of the Marketing budget, controlling and monitoring costs. Show less

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  Procera Agrochemicals

  Apr 2008 - Apr 2010

  Communication Manager

  Duties:➢ Planning, coordinating and controlling the activity within the AgroCredit Division;➢ Marketing and communication plans;➢ Planning, coordinating and controlling the division's budget;➢ Analysis of potential clients of the AgroCredit Program: accounting analysis;➢ Centralize and periodically report all information received on the AgroCredit program;➢ Stringency managing and checking all of the rapeseed and wheat modules contracted by PROCERAuntil the flow out through oil rape seed and / or wheat harvest;➢ Developing customer database;➢ Maintaining communication with clients and with business partners, distributors and authorities;➢ Organization of symposiums, field days and meetings for clients / distributors;➢ Operating in internal accounting software: IScala;➢ Basic knowledge and corell draw operation;➢ Organizing, monitoring, and controlling call-center campaigns nationwide;➢ Communicating and negotiating with promotional materials suppliers.Achievements:✓ Efficiency of the working procedure;✓ Increasing the notoriety at national level;✓ Framing in the proposed budget. Show less

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  KWS Seminte SRL

  Jun 2011 - Jul 2020

  Marketing Specialist

  Duties:➢ Compliance and implementation of KWS Corporate Design and the visual identity of the KWS Group;➢ Planning, budgeting, forecasting of all marketing activities, according with company strategy, including budgeting analyses for different types of campaigns & species, monitoring and control, ROI analyses;➢ Active participation in the planning of marketing activities;➢ Organize and implement all communication activities to farmers and partners;➢ Organizing all company events;➢ Participation in the process of conducting market studies and analyzes;➢ Products and Services;➢ Customer Relationship Management (CRM), PR and Communication;➢ Administration of KWS Web page, facebook, youtube channel and Mktg database;➢ The marketing budget;➢ GDPR.Achievements:✓ Increase of brand awareness (specially unaided) over 15% and MS with 5%;✓ The biggest event ever organized in agribusiness area, in 2016, with over 1.000 attendees which waslead to overcome the sales target;✓ Success events & new product and new concepts campaigns organized that was lead at ROI >70%;✓ Digital-media-on-line: website, youtube, media;✓ Exceptional intern & extern communication;✓ Framing in the proposed budget. Show less

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  BIOCROP - Culturi bogate din seminte puternice

  Mar 2021 - May 2022

  Marketing Manager

  Duties:➢ Planning, budgeting, forecasting of all marketing activities, according with company strategy;➢ Digital marketing: social-media channels administration: facebook, LinkedIn, youtube;➢ Creation of video for company and products in video editor based on pictures, technical information and films;➢ PR: articles and press releases;➢ Website administration & google analytics;➢ Customer Relationship Management (CRM).Achievements:✓ Increase of company brand awareness;✓ Digital marketing: professional and efficient promotion of the company's image & products in the virtual environment (website, facebook, linkedin, youtube, online press, partners' websites);✓ Success launch of a new loyalty and retention campaigns; ✓ Exceptional internal & external communication;✓ Framing in the proposed budget✓ Creation of brand book. Show less

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  Syngenta

  May 2022 - now

  Marketing Specialist Romania