Natalie Marshall

Experience

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  Austin Business Journal

  Jan 2007 - May 2007

  Intern

  •Assisted Advertising Director, Advertising Coordinator, and Magazine Publisher with daily operations important to the magazine’s success.•Worked directly with account executives to find more innovative ways to sell ad space for a highly recognized business-related newspaper.•Maintained media kits and other resources beneficial the account executives.•Researched current and prospect clients and created database lists.

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  Ad Results Media

  Aug 2007 - Mar 2011

  Ad Results Advertising is the largest advertiser for live personal radio endorsements. Our ads are designed to be part of the show, a glimpse into the life of the personality. Because our radio partners become your customers, they can speak to their listeners about you in a genuine, credible and compelling way.•Responsible for all client communications, conflict resolution, and compliance on client deliverables and revenue to ensure client expectations are met.•Builds and maintains strong client relationships while understanding the company’s capabilities and services and effectively communicates all offerings to the client. •Management of the project team including Copywriters, Media Buyers, Account Cordinators and Traffic Team through delegation of work and assuring deadlines are met while continually communicating the project status to the team. •Approves orders, order changes, invoices and is responsible for payment collections. •Acts as the representative of the agency and client by leading all out-of-town meetings, client and vendor conference calls and any other communication involving the client, vendors and internal team. •Worked and managed media buys in SBMS using Media Monitors to monitor and reconcile media buys.•Reports to the Media Director and V.P. of Operations, providing regular input on all account activity, including status and call reports on a weekly basis. •Clients: Purina One, Shanty Creek Resorts•Tools: Strata, SBMS, Media Monitors, Microsoft Office Show less •Supported the New Business Manager in the on-boarding, execution and management of the newly acquired clients.•Submitted bids and developed proposals for campaigns while ensuring that all processes and procedures are completed, quality standards are met, and that the projects are profitable. •Composed reports, summaries and recaps for the client mid and post campaign.•Managed multiple clients while meeting simultaneous deadlines.•Aware and in pursuit of opportunities for account growth and new business.•Clients: Jamba Juice, Del Monte, Imperial Sugar, Gourmet Foods, Rain-X Show less •Collaborated with account managers and planners to create efficient media plans that reached the targeted audience in an accurate, efficient and cost-effective manner.•Availed, researched, negotiated and purchased radio media space on behalf of the clients based on GRPs, qualitative information and internal personality performance data. •Sought out additional value, promotional spots and/or bonus weight to gain frequency in order to increase the value of the campaign including on-air and online components.•Built strong relationships with media vendors.•Maintained databases related to campaign preservation in order to ensure that the adverts run accurately so the desired media message is heard and client’s needs are met.•Created and managed schedules and orders through SBMS.•Responsible for planning, buying and management of over 500+ stations and $41 million in media buys. •Clients: AT&T Show less

  • Account Manager

    May 2010 - Mar 2011

  • Assistant Account Executive for Business Development

    May 2010 - Oct 2010

  • Media Buyer

    Aug 2007 - May 2010
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  Mason Zimbler

  Mar 2011 - Nov 2013

  Mason Zimbler, a Harte Hanks Company, is an integrated agency rooted in the digital space. We believe a love of creative and a desire for results aren’t mutually exclusive. Because we think a brand’s story should not only compel, but connect. It should be an unbreakable thread that’s woven into every medium, across every screen, into every customer experience.•Leads campaign strategy for demand lead generation programs and other digital marketing efforts.•Contains superior knowledge of Agency services while pitching and selling B2B capabilities and integrated strategies to key Client stakeholders.•Heads on-boarding process for new Client Business Units including initial strategy assessment and defining objectives, KPIs, and tactics to deliver against business goals.•Collaborates directly with Client brand stakeholders to preserve and enhance brand.•Develops new methodologies and approaches for Client-driven solutions and strategies including internal office and employee development.• Strengthens Client relations by providing support to project initivates. •Assists in issue escalation and resolution typically related to realignment with Client expectations.•Demonstrates sound judgment and creative thinking while providing guidance and support to internal and Client stakeholders.•Responsible for an average of over 200K+ in monthly revenue across Client portfolio.•Reports to the Director of Agency Accounts for account overviews and financial projects. •Client: First Data•Tools: Sirius Decisions, Eloqua, Sales Force, Spredfast, Smartsheet, Mavenlink, Google apps Show less •Client and Agency liaison for demand lead generation programs and other digital marketing efforts.•Managed global eNewsletters within the Americas, EMEA and APAC regions that included QC over scheduling, versioning and language translations. •Prepared and delivered key meetings and presentations to Client stakeholders including on-boarding presentations, Creative and Strategy Presentations and Weekly Status Meetings.•Prioritized and delegated assignments to the departmental teams including Account, Planning, Creative and Marketing Operations.•Assumed a lead role in quality assurance of all final deliverables at the critical stages of their development, presentation and implementation.•Developed and maintained schedules, communicated status to cross-departmental teams•Created estimates and SOWs and resume responsibility for monitoring and tracking T&M for all members of team to deliver programs within projected costs.•Responsible for an average of over 60K+ in monthly revenue across Client portfolio.•Reports to the Director of Agency Accounts for account overviews and financial projects. •Clients: Rockwell Automation, Brocade, First Data•Tools: Unica, Basecamp Show less

  • Sr. Account Manager

    Nov 2012 - Nov 2013

  • Account Manager

    Mar 2011 - Nov 2012
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  DMN3

  Dec 2013 - Dec 2015

  Account Supervisor

  DMN3 is a full-service marketing agency with offices in Houston and Dallas, TX. We help clients develop "sales-ready" leads by designing lead generation and lead nurturing programs for B2B and B2C targets in the energy, industrial, financial, retail and health care industries.•Account lead for multi-channel marketing efforts including offline and online tactics. •Channels include direct mail, fulfillment/print/collateral, TV, radio, PPC/landing page campaigns, nurture email campaigns, website rebuilds and updates and content development (social, whitepapers and blogs). •Specialized focus on health care (including Medicare Advantage and progressive health care trends), retail and energy Clients•Daily activities include strategy and planning, writing copy, working with internal departments on execution, managing schedules/budgets, forecasting AGI and QA/account direction.•Works directly with Clients including frequent onsite meetings to set marketing objectives and meet expectations. •Involved in agency initiatives including establishing best practice guidelines and putting scheduling system in place. •Responsible for an average of over 100K+ in monthly revenue across Client portfolio.•Reports to the Director of Agency Accounts for account overviews and financial projects. •Clients: Star Furniture, Golfsmith, NRG Evgo, Aggreko, CSI Compressco, KelseyCare Advantage, Practice iQ (an Aetna brand), Universal American (TexanPlus) •Tools: ExactTarget, Smartsheet, Marketo, HootSuite, Hubspot, Comeptiscan, Marchex, C&P, exposure to Drupal •Certifications: Hubspot Inbound Marketing Certification (November 2013) Show less

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  Langrand

  Jan 2016 - Jan 2017

  Account Supervisor

  Langrand and Company is a marketing "creative think tank" that builds brands by forging powerful connections with customers and transforming the customer experience. In short, we design experiences. •Leads strategic initiatives, day-to-day coordination and quality assurance across multiple segments within a client's organization. •Focuses on strategy and campaigns related to sales acceleration (including sales presentations and sale collateral) and other marketing communications in the B2B2C space.•Manages campaigns with heavy emphasis on strategy, design and the overall brand experience (including value prop and messaging strategies).•Tasked with continually thinking outside the box to bring innovative solutions to solve client's everyday problems. •Manages and works along side Account Executive(s) to build client relationships, set project scopes, coordinate projects with internal agency departments and ensure deadlines and quality standards are met.•Mentors and develops internal team resources through leading by example, knowledge sharing and empowerment.•Responsible for financials including managing client budgets over $1MM annually and providing weekly profit/loss analysis and annual growth plans to internal Executive teams.•Reports to the VP of Account Services for weekly check-ins, guidance and issue escalation. •Clients: Anthem (part of BlueCross BlueShield), specifically Specialty products•Tools: Workamajig, Timefox Show less

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  Veritas Total Solutions

  Jan 2017 - Jun 2022

  Senior Marketing Manager

  Veritas is a full-service, energy consulting firm. Our experienced team helps you address your most important challenges. We solve business challenges by helping you define and achieve your goals. Using our industry expertise, fit-for-purpose approaches and applicable technology, we develop creative, breakthrough solutions that deliver practical and enduring results.•Leads all marketing strategy, functions and activities•Focuses on developing strategies to support aggressive growth goals •Manages leads and opportunities in SalesForce, creates weekly Leadership Team report using SalesForce data and leads weekly Leadership Team calls to discuss sales activity•In charge of updating blogs to HubSpot and analyzing HubSpot data and creating actionable plans based on those insights •Responsible for overseeing and managing the brand and all branded materials (including templates, flyers, swag, proposals, website, social channels and brand materials used at events) •Manages all marketing channels including personal networks, conferences, events and organizations, website, social, advertising and alliances and partners •Responsible for building and enforcing culture through managing the Culture Code, integrating our culture into all marketing activities, culture on-boarding and culture contests•Involved in other firm functions such as recruiting and operations (SharePoint)•Provides support to accounts by QAing client presentations and occasionally provides marketing and communication support on clients•Reports to one of the Partners for weekly status updates and interacts with the LT and ELT on a regular basis•Clients: n/a•Tools: SalesForce, HubSpot, WordPress, SharePoint Show less

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  Publicis Sapient

  Aug 2022 - now

  Industry Marketing Lead | Energy & Commodities

  Publicis Sapient is the digital business transformation partner within Publicis Groupe. We help established companies become relevant and competitive today through transformational changes.In my role, I oversee global strategic marketing direction to drive pipeline growth of Energy & Commodities across the UK, North America, France, Germany, the UAE and Australia and ignite digital transformation conversations with our clients and prospects.