Heidi Riber

Experience

• 

  Espen Wallin

  Jan 2009 - Jan 2010

  Photography assistant

  One year full-time internship as a photography assistant• Assisting shooting editorials• Assisting TV-show production • Workshops• Product pictures

• 

  BI Norwegian Business School

  Jan 2012 - Jun 2013

  • Head of Project

    Jan 2013 - Jun 2013

  • Head of Events and Arrangements

    Jan 2012 - Jan 2013
• 

  Internetstores

  Jan 2015 - Aug 2015

  Internship in the areas of Online Marketing with focus on Search Engine Optimization (SEO). Main responsibilities: • Optimizing websites for Search Engine Optimization (SEO)• Keyword Research: Performing on-going keyword research including discoveryand expansion of keyword opportunities• Link-building: Managing and building partnerships with bloggers and influencers• Managing contact with Agencies • Market Research: Analyzing the competitive environment in Norway• Translating content and keywords• Researching and implementing recommendations for organic SEO success Show less

  • Content Manager

    Apr 2015 - Aug 2015

  • Online Marketing Intern

    Jan 2015 - Mar 2015
• 

  Accenture

  Aug 2017 - May 2019

  Leading a team of Queue Managers to define appropriate optimisation strategies on incoming business cases from Google’s Large Customer Sales clients across US and APAC markets. Steering and coordinating the workflow across multiple languages and continually drive and execute opportunities for process improvement and initiatives to create efficiencies and enhance the workflow.• Main point of contact for global processes and workflow communications.• Provide the client with SLA and metric reporting on team performance.• Continuous improvement of strategies and process innovation.• Managing and growing relationships with the client and key stakeholders.• Responsible for process escalations and RCA processes meeting SLA’s. • Supporting and steering team performance.• Individual career counselling, mentoring and coaching, performance development. Show less Working as Team Lead, representing the team in communication with the client and provide all levels of support. Drive and manage global initiatives. Allocation and distribution of task across markets and processes. Drive opportunities and value adding incentives for the client, as well as performance management, personal development and full support of the team.• Managing the LCS Digital Marketing Optimization team of 15-20 individuals• Supporting the team to achieve goals and driving results with the highest possible standards of quality• Providing the client with SLA and metric reporting on team performance• Continuous improvement of strategies, process innovation and implementing of new ideas• Risk Management• Handling Escalation and provide support• Resource Management and scheduling• Coordinating coverage across multiple markets, languages and processes• Performance management: Career counselling, coaching and mentoring, performance development and 1:1's • Stakeholder Management Show less • Global queue management and strategy coordination across multiple languages and markets (EMEA, US, APAC).• Identifying and executing opportunities for process improvement.• Identifying and driving initiatives to create efficiencies.• Analyzing campaign performance and formulating optimization strategies.• Managing and growing relationships with the key stakeholders.• Identifying and managing risks.• Expert on the tools and technologies for digital marketing campaign optimization and advertising.• Ensuring a constant high level of quality appropriate to a Fortune 100 company’s consumer-facing marketing materials Show less Google Adwords Account Optimizer• Becoming an expert in Search, Display, Mobile and Video advertising.• Analyzing, creating and optimizing Adwords campaigns for Google Large Customer Sales Clients based on the client's targets and KPI's. Analyzing campaigns performances on ICS and providing appropriate optimizations strategies to Google• Creating new campaigns, optimization strategies, identifying ROI Optimization opportunities on Search & Display, Ad Texts and Extensions creation• Finding new keywords on Keyword Planner and analyzing the Search Term Report• Localizing English online advertising campaigns into Norwegian, adapting keywords and Ad Texts for the Norwegian market and implementing new localized campaigns on Adwords Editor.• Identifying and managing risks and identifying upsell and cross sell opportunities on client accounts. Show less

  • Team Lead - Queue Manager Team

    Jan 2019 - May 2019

  • Team Lead - LCS Digital Marketing Optimization Team

    May 2018 - May 2019

  • Queue Manager - LCS Digital Marketing Optimization Team

    Dec 2017 - May 2018

  • Digital Marketing Account Optimizer - LCS Digital Marketing Optimization Team

    Aug 2017 - Dec 2017
• 

  Cognizant

  May 2019 - Feb 2021

  Team Lead - Product Specialist and Workflow Manager Team

  Leading a global team of workflow/product specialists to consult sales programs in development of digital marketing strategies meeting advertiser’s objectives across EMEA, US and APAC markets. As well as successfully support the operation on executing and delivering these marketing optimisation strategies to Google’s large customer clients.• Establish and lead processes for effectively managing the operational OKRs. • Proactively identify problems and issues across the operation and create programs and processes to solve them.• Owning relationships with external clients and key stakeholders. • Working with cross-functional teams to push projects forward, driving recommendations through to implementation.• Coordinating coverage on incoming business cases and bandwidth across multiple markets, languages and workflows.• Individual performance management, team development, career counselling and mentoring. Show less

• 

  Pinterest

  Feb 2021 - now

  Account Manager Nordics