Colomba Alcalde

Experience

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  Pontificia Universidad Católica de Chile

  Mar 2010 - Dec 2010

  Teacher Assistant

  Assistant of the course ‘Media Politics and Management’. Taught classes when the professor needed replacement. Graded tests, exams and assignments. Helped students answer questions and understand assignments.

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  Revista Capital

  Jun 2010 - Jul 2010

  Journalism Intern

  Researched and reported successful entrepreneurs for the creation of articles to be published in this economic magazine.

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  Chilevision

  Aug 2010 - Jul 2012

  Journalist

  Led the journalistic area of Viña del Mar International Song Festival for two consecutive years. Wrote and edited scripts for TV presenters. Researched diverse music artists to be selected for the show and developed a portfolio of information on each of them. Created press releases and managed the information for the official website. Participated in two world tours to promote the festival, elaborating brochures and visual material to expose and present in different countries (Mexico, US). Researched and translated international shows for the company to buy. Participated in content strategy and production of pilot programs. Show less

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  Learnika - Nixon Elementary School

  Oct 2014 - Mar 2015

  Tutor

  Tutored non-speaking and fluent Spanish speakers from 3 to 16 years old, 6-8 hours a week. Taught methods on grammar, reading and writing, along with developing conversational skills. Created interactive games to increase their understanding of grammar and planed quarterly exams.

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  Alta Comunicación

  May 2015 - Jun 2017

  Communication and marketing advisory to retail companies. In charge of the design and development of strategic communication plans to position brands as market references. This includes strong relationship with media stakeholders, creation of branded content, P.R. plans, influencer marketing, crisis management, among others. Direct responsible for the relationship with customers.In charge of a team of four.Some clients: H&M, Cerveza Corona, adidas Originals, Timberland, American Eagle Outfitters, Absolut vodka, among others. Show less

  • Account Manager

    Jun 2016 - Jun 2017

  • Senior Account Executive

    May 2015 - May 2016
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  Desafío Levantemos Chile

  Jul 2017 - Jun 2024

  In charge of developing and implementing the communication strategy of the organization. This involves brand positioning and amplification, marketing, P.R. and media plans, managing relationship with media stakeholders / journalists, social media and website management, developing advertising campaigns, organizing seminars, events, among others.Provide support to all internal areas of the NGO, as well as strong communication between regional teams in the country. In charge of creating weekly newsletter and internal activities. Works directly with the Executive Director. In charge of a team of five. Show less

  • Communications and Marketing Director

    Jun 2020 - Jun 2024

  • Head Of Communications

    Jul 2017 - Jun 2020
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  Explora

  Jul 2024 - now

  Country Director Conservation Reserves