Sean Scarisbrick

Experience

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  The Culture Trip

  Aug 2015 - Jan 2016

  Editorial Intern

  In addition to publishing over 40 original articles, I organized and edited submissions from freelancers from around the world.

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  St. Martin's Press

  Jan 2016 - May 2016

  Marketing & Sales Operations Intern

  I assisted with key meeting preparation and sales support initiatives through in-depth analyses of sales projects and reports. I also conducted and presented research and a campaign strategy for future campaigns focused on backlist titles.

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  Mount Vernon Hotel Museum & Garden

  May 2016 - Jun 2017

  I managed museum operations by coordinating volunteers, maintaining the facility, leading tours, and monitoring gift shop sales. In this fellowship, I conducted a research project that related to the museum’s mission, titled “Literary Popularity and Nation-Building in the United States,” which I presented to key stakeholders and other field specialists. Additionally, I organized programs for elementary school children that were designed to teach them about American history and society.

  • Weekend Supervisor

    Jul 2016 - Jun 2017

  • William Randolph Hearst Fellow

    May 2016 - Jul 2016
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  Rosen Publishing Group

  Feb 2017 - Nov 2018

  Marketing Assistant

  In this position, I generated marketing collateral for key series across the company’s five imprints. I provided sales support for our internal sales team and external wholesale partners, and supported conferences through the organization and creation of marketing materials. I particularly focused my marketing efforts on social media and email, and successfully revamped the company’s social media strategy and increased followers on the main Facebook page by over 50%.

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  Oxford University Press

  Nov 2018 - Mar 2022

  In my role on the Author Support team, I worked to amplify and improve the customer experience for one of the company’s most important stakeholders: our authors. I managed author relationships by providing customer service support and working to upstream solutions to common problems. Additionally, I worked to attract new authors through a promotion of the Oxford University Press brand with a special emphasis on the benefits for authors. I generated and oversaw key marketing campaigns and projects designed to meet these goals. Show less In my role on the Demand Generation team, I served in a central function to support marketing campaigns from different departments across the business. I provided guidance on channel usage and campaign optimization through an in-depth knowledge of marketing best practice and user insights. One key project I completed was an analysis of email metrics from the journals team, which involved an in-depth analysis of 2 years of campaign data. With my findings, I provided journal marketers with a top-level analysis and best practice insights to improve their individual campaigns. Show less

  • Associate Marketing Manager - Medicine

    Sept 2021 - Mar 2022

  • Marketing Executive - Author Support

    Aug 2020 - Sept 2021

  • Marketing Coordinator - Demand Generation

    Nov 2018 - Aug 2020
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  Sage

  Mar 2022 - now

  Marketing Manager - Author Marketing

  I drive innovative initiatives that empower authors throughout their publication journey. By managing our audience segmentation and customer development program, I've transformed our contact system into a more cohesive and personalized experience, catering to our diverse and dynamic clientele. Leveraging data-driven insights, I enhance our marketing strategies to simplify the manuscript submission process, ensuring a smoother and more rewarding experience for our authors.Top Achievements:1. How to Do Research and Get Published Webinar Series: I lead this APEX Award-winning series (2023 & 2024), providing monthly publication and research support to a global audience. With over 75,000 registrants, the series has generated more than 18,000 leads and 5,000 manuscript submissions.2. Audience Segmentation & Customer Development: I revamped our marketing strategy to better meet customer needs, enhancing engagement across email, digital ads, and webinars through more automated and segmented touchpoints.3. Revise & Resubmit Campaign: I spearheaded an automated campaign targeting individuals with manuscripts in revise and resubmit status, encouraging the use of author resources and resubmission. This campaign has generated over $300,000 in revenue and contributed to more than 175 article resubmissions that would not have occurred otherwise. Show less