Gokul Krishna

Experience

• 

  Vijaya Bank

  Sept 2008 - May 2011

  Relationship Manager

  - Responsible for day to day operations of Retail Branch- In-charge of preparing the reports to be submitted to Regional Office/Head Office- Representative of Vijaya Bank in Udhagamandalam Clearing House operations conducted by State Bank of India- In-charge of resolving all complaints received from customers of Retail Branch

• 

  Murugappa Group

  Apr 2012 - Jun 2012

  Summer Intern

  Project Title: Automation of Financial Analysis system of Murugappa Group to bring it to a live environment using TCS iON System & to suggest and implement ways of improvement for effective handling of Group Financial Analysis in future- Interact with 29 Businesses of Murugappa Group and understand the requirements- Interact with TCS, understand their requirements and communicate the internal requirements- Match the requirements of both parties and bring the financial analysis system to live environment- Recommend ways for effective handling of Group financial analysis Show less

• 

  Murugappa Group

  May 2013 - Dec 2015

  Core responsibility included Strategy formulation, Business planning and performance review for Coromandel International (INR 11,000 cr organization) and its SBUs namely Coromandel Fertiliser, Coromandel Pesticides, Sabero Organics, Specialty Nutrients division and Coromandel Retail.- Strategic and financial review of Vision/Long term strategies and Annual business plan of Coromandel international and its SBUs and provide independent opinion to Executive Murugappa Corporate Board (E MCB)- Periodically review business performance for gap analysis and provide independent views to E MCB for further action- Project lead for strategic projects of Coromandel International to recommend action plan based on market insights, secondary research and industry knowledge of agricultural sector- Analyze business performance of peers on quarterly basis and report the key strategic moves to business units and board of directors- Work on Capital Expenditure (including greenfield/brownfield expansion, mergers and acquisition) proposal for feasibility study and present the same for board’s approval Show less - Prepare and circulate economic review reports to Murugappa group executives on monthly basis, which includes a review of global and Indian economy, sector specific outlooks and impact on Murugappa group- Analyze a sector with respect to sector trends, drivers and challenges and present the same to business units. The outlook provided in the report will be taken as input for annual business planning- Closely work with team members to handle projects of critical importance to Murugappa group companies- Consolidate performance of group companies and report the exceptions to EMCB on monthly and quarterly basis Show less

  • Deputy Manager

    May 2014 - Dec 2015

  • Management Trainee

    May 2013 - Apr 2014
• 

  Airtel

  Dec 2015 - now

  Lead Prepaid, Postpaid, Broadband, DTH, Customer acquisition, Consumer insights and Brand teams of Kerala circlePlan and execute projects to increase Revenue Market share for Airtel Kerala Design and execute customer acquisition programs for the month - Driving the GTM teams of Kerala circle to deliver customer acquisition of all business lines at accelerated pace Lead reviews with top management on monthly basis on strategies/ plan for upcoming month and delivery of previous monthCreated National best practice of using insights tool – Using the insights tool to identify the potential locations to deploy a new site, improve network coverage/ optimizationPartnered with Airtel Lanka team in designing micromarketing strategy for Srilanka and standardizing the review mechanisms to track process Show less Analyze product take rate by each customer segment and decide the product placement/ segmented pricing for customers of TN circle Driving new customer acquisition for TN circle - Interface with Sales and finance teams to plan and implement monthly schemes for channel partners including distributors, retailers and sales team to acquire new customersNational best practice of Open Telco – Campaign to keep customers informed of any Network deployment/upgrade/ disruptions. This was rewarded by MD of Airtel and taken up for replication across the countryNational best practice of Customer segmentation – Analyzed and segmented customers based on their behavior to create upgrade/retention strategies which in-turn resulted in additional revenue Show less Identify trends, customer requirements and perception through market visit, mystery audits, focus group discussion and plan course corrective actionsPlan network expansion basis potential to profit from every capital investment. Drive GTM execution to meet the new site revenue targetsStrategize and forecast business plan for TN circle and create product specific target to achieve the business planAnalyze business dependent KPIs including customer addition, churn and usage to deep dive into causes for KPI movement and suggested course corrective measures Show less Work on strategic projects in Network/ customer service/ Broadband functions to identify opportunities to enhance efficiency/ productivity of process and work along with the team in implementing the new processIdentify problem statements in each function and highlight the same to hub CEO to prepare for monthly functional reviewPrepare monthly performance note on behalf of hub CEO to be sent to the Managing Director of AirtelAnalysis and reporting of performance parameters to identify any deviations Show less

  • Vice President and Head - Prepaid Marketing

    Oct 2023 - now

  • General Manager, Marketing Head – TN Circle

    Mar 2022 - Sept 2023

  • Deputy General Manager, Marketing Lead - Kerala Circle

    Jun 2020 - Feb 2022

  • Sr Manager, Head - Prepaid Marketing TN circle

    Jul 2019 - May 2020

  • Sr Manager, Head - Business Planning and Consumer Insights - TN Circle

    Jun 2017 - Jun 2019

  • Manager, Business Analyst - Kerala and TN Circle

    Dec 2015 - May 2017