Christopher Marzoq

Experience

• 

  General Supply Wholesaler

  Jun 2007 - Jun 2013

  Sales and Marketing Account Executive

  Worked in multiple roles as an outside sales, inside sales, and marketing representative. Key areas of focus were on increasing the value of company's key accounts, expanding into new sales/marketing channels, increasing brand awareness, and working with one of our key product suppliers in Zhejiang, China for 3 months to improve quality control.

• 

  Nu Tobac International

  Jun 2013 - Sept 2014

  Sales and Marketing Manager

  Managed the marketing, sales, and operational aspects of the business. Marketing and sales strategies implemented included print advertising campaigns, tier pricing system, rewards and loyalty program, trade show designs, exclusive distributor model, product packaging designs, and new sales channels. Operational aspects included setting up an inventory system, order processing and fulfillment system, and warehouse inventory floor plan.

• 

  EF Education First

  Sept 2014 - Sept 2015

  English Teacher

  Delivered English lessons to adult learners in both large and small classroom settings. Delivered sample lessons to potential customers to help convince them to purchase the service. In addition, delivered all the Business English lessons to the students enrolled in the career advancement program.

• 

  Baidu, Inc.

  Dec 2015 - Nov 2017

  Overseas Operations Manager

  Key responsibilities required skills in community building, content creation, market research, brand building/advertising, partnerships, and social media. Some activities included managing the content for our social media, core user community, Google Play ASO, video ads, and live video, including working with video agencies. Managed core user community for customer feedback, surveys, and building user relationships. Marketing research on trends in the USA Android app market, competitor analysis, and marketing channel analysis. Handled the communication with our partner to ensure relationship is maintained and all contractual obligations are met. Managed Google Play ASO including researching, AB testing, working with designers, and writing content. Show less

• 

  ByteDance

  Jun 2018 - Feb 2020

  Marketing lead on operations team. Focused mostly on top of funnel channels, including but not limited to search engine optimization, app store optimization, social media, and other ways to drive organic installs and increase brand awareness. Point of contact for marketing on operations team. Focused on creator acquisition, user acquisition, social media growth, and app store optimization.

  • Marketing Manager

    Sept 2019 - Feb 2020

  • Operations Manager

    Jun 2018 - Aug 2019
• 

  TikTok

  Feb 2020 - Jun 2022

  Global Product Help & Education Lead

  Led the Global Product Help & Education team, with a focus on developing support and educational self-serve content solutions for advertisers across TikTok For Business ad platforms, including Help Center and internal Knowledge Base.

• 

  Google

  Jun 2022 - now

  Content Strategist

  Manage the Help Center and agent Knowledge Base support content for Google's user-facing products, including Google Business Profile, Google Domains, Google Pay, and Google Wallet.