Mia Vouk

Experience

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  Tidd Eco

  Mar 2009 - Mar 2013

  Marketing manager

  Recruited to help grow a startup by developing and executing low-budget marketing campaigns. Accountable for brand development, designing marketing messages, creating and managing online ad campaigns, email marketing, and building a positive web presence.Responsibilities:- Developing new ideas for promotion activities and preparing promotional materials.- Assisted with marketing strategy, creating and executing comprehensive plan to increase leads and drive new sales.- Developing the annual marketing budget.- Developing, implementing and measuring online marketing activities.- Setting up email newsletter, social media presence, and Google AdWords campaigns.- Public and media relations – writing and placing press releases. Show less

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  Spago, direct marketing agency

  Apr 2013 - May 2015

  Account Manager

  Since 2013 I had the privilege to be part of Spago, a team of people passionate about helping clients create profitable, long term customer relationships.Key activities include:• Creating integrated social media and digital marketing strategies. • Creating tailored content that attracts the attention of prospects and encourages them to engage with the brand.• Managing campaigns involving all social media channels, email marketing campaigns, web PR and SEM strategies. • Marketing performance measurement and optimization.• Collaborating closely with client marketing team and executives to ensure strategy aligns with company objectives and meets their goals.Clients include but not limited to:GeneraliE3 MothercareMargBanka KoperAMC SlovenijaATech Show less

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  Harvey Norman

  May 2015 - May 2017

  • Responsible for the strategic development of online shop and online sales.• Creating annual marketing and communication strategy.• Responsible for achieving marketing and communication goals as well as sales plans.• Recruiting, onboarding, and training high-performing employees to achieve sales, profitability and business plan objectives.• Review and improve organizational effectiveness by developing processes and creating approaches for improvement.• Coordinating and managing the team of 10 people (marketing, sales, development, customer support, administration).• Organizing and coordinating marketing activities across all online channels.• Close cooperation with the management in order to ensure that the online strategy is in line with the objectives of the company. Show less Responsible for developing and executing digital marketing strategy for the Love4Home brand on EU markets.Key activities and responsibilities:• Creating annual marketing plan.• Media planning (Google Adwords, Facebook ads, media, etc.)• Coordinating a part of the marketing team.• Developing direct communication with customers on all touchpoints.• Developing lead generation.• SEO: improving search rankings through content marketing and strategic partnerships (suppliers, media, bloggers).• Online analytics (creating the analysis of sales results) and reporting in weekly meetings. Show less

  • Head of Digital Marketing and E-commerce

    Jan 2016 - May 2017

  • Digital Marketing Specialist

    May 2015 - Dec 2015
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  PM, poslovni mediji

  Jun 2017 - Sept 2024

  Client Director

  Consulting, planning, and managing the execution of internationally awarded marketing strategies for leading Slovenian companies.Leading, Mentoring, knowledge transfer, and employee development (guidance and performance evaluation).Ownership of P&L and budgets: managed and optimized annual marketing budgets, ensuring alignment with strategic goals and delivering measurable business growth while maintaining cost efficiency.Optimizing business processes, costs, and productivity while managing changes.Identifying opportunities for sales development with key clients and continuously improving service quality.Planning and executing advertising campaigns (digital and offline), and sales promotion activities.Collaboration with leading Slovenian companies and brands: Zavarovalnica Triglav, Atlantic Grupa, Triglav, Zdravstvena zavarovalnica, NLB Vita, KD Skladi (Generali), Abanka (NKBM), SPAR Slovenija, Adria Mobil. Show less

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  Self-employed

  Oct 2024 - now

  Independent Marketing Strategist | Branding, Content & Communication