Danielle Beale

Experience

• 

  Cadbury Trebor Bassett UK

  Jun 2000 - May 2002

  Sales Development Executive

  Driving growth through New business and increase distribution of core range and NPD.

• 

  Cadbury Schweppes

  Jun 2002 - Dec 2007

  Field Sales Manager

  Responsible for coaching and developing 8 Direct reports to deliver sales budget for North and South coast Sydney Area.

• 

  GSK

  Jan 2008 - Jan 2009

  National sales Executive

  Driving growth through managing Promotional program, Field communication and execution and working with brand to deliver relevant NPD.Key Responsibilities:• Category review • Data Analysis• Promotional slotting• Pursuing over and above activities to achieve budgetsKey Achievements: • Innovation – Brush and Paste starter pack for children • Created a clashes meeting to minimise customer conflict

• 

  Coca-Cola Europacific Partners

  Jan 2009 - now

  Within the last 4 years I have been responsible for multiple categories (Beer, Cider, Spirits & RTD) across both Dan Murphy’s and BWS.Reporting to National Sales Manager EDG, key responsibilities include; • Collaborate with buying team to develop and implement Customer plan to meet strategic direction for the business and categories• Grow and maintain the Beam portfolio and improve profitability• Plan, develop and execute the CCA business strategy• Maximise volume & profit through a comprehensive promotional program that meets both customer and CCA KPIs• Drive state BWS business relationships with various departments• Ensure clear & timely communication to field team and customer teams• Forecasting and budgeting with supply and commercial team• Managing claims and accrual• Drive marketing and customer programs to deliver best results for both category and brand growth.Key Achievements; • Developed and delivered business plan strategies to deliver results exceeding annual growth targets• Developed and executed Mentoring program to the business to address A&C team engagement and grow the capabilities of our team • Nominated and participated in 3 women in leadership programs• Launched Mentoring program to Paradise Beverage Business in Fiji• Led and achieved the first customer education program in-conjunction with our exchange team, for corporate off premise. • Engaging BWS State leads in Masterclass tastings and sharing information with their teams to drive distribution and NPD ranging opportunities. Show less Reporting to Marketing Manager, key responsibilities include; • Developing the Go to Market plan with project lead• Evaluating sales tool (i.e. Brand plans, customer sell deck, communication to field team & trade presenter)• Manage challenges and maintain progress against key time lines to ensure NPD reaches launch date expectations• Influence and align NPD focus periods across CCA and Beam Global• Post launch evaluation of NPD to key stakeholder to help influence or assist future alignment• Project Managed the alcohol training program for head office staffKey Achievements;• Successfully implemented a full NPD review process that helped influence future NPD decisions• Implemented a training program that gained engagement and passion back into our brands, as well as built a more inclusive culture amongst various functions within head office Show less Reporting to Senior National Business Manager, key responsibilities include; • Managing Mixers & Mineral and Cordial Category• Data analysis (AZTEC)• Managing promotional calendar to maximise volume profit mix and minimise risk to customer promotional clashes• Ensure agreed activity and NPD was executed to standard• All communications and POS were distributed on time• Working closely with internal departments such as Demand, supply, commercial, customer marketing and sales accounting. Key Achievements;• Gained growth through multiple distribution gains and NPD• Introduced cross vendor promotions which resulted in incremental promotional sales Show less

  • General Manager CLG

    Sept 2022 - now

  • Head of National Foodservice

    Nov 2020 - Sept 2022

  • National Business Manager - The Exchange On-Premise Alcohol & Coffee

    Jul 2018 - Nov 2020

  • National Business Manager - Endeavour Drinks Group

    Mar 2014 - Jul 2018

  • NPD GTM Manager

    Jun 2013 - Mar 2014

  • National Business Executive - Woolworth Grocery

    Jan 2009 - Jun 2013