Iena Absharina

Experience

• 

  CIMB Niaga

  Aug 2015 - Oct 2015

  Marketing Brand & Communication Intern

  Assist in crafting a comprehensive media plan spanning radio, magazine, newspaper, billboard, digital platforms, and more. Collaborate closely with a creative agency to ensure alignment with company objectives, facilitate idea pitches, and oversee concept execution. Manage invoicing for the distribution of finalized artwork. Additionally, provide support in creative design and copywriting for minor initiatives such as email blasts, flyers, and videos. Also, offer assistance in understanding Corporate Identity (CI) principles for enhanced brand coherence. Show less

• 

  Leverate Media Asia Pte. Ltd.

  Dec 2015 - Aug 2017

  -Providing strategic planning and set up for digital campaign.-Managing day-to-day digital campaign to reach certain KPI's. -Providing report and analysis for current campaign, as well as insight for future campaign.-Work across various digital advertising platform: Facebook Advertising to Google Adwords, LinkedIn Advertising, Double Click, Twitter Advertising as well as paid engagement (paid organic boost).-Managed clients: BCA, Kratingdaeng, Plantur Shampoo (Dr.Wolf group), Secret Escapes, Porsche Asia Pasific, Coolpad Show less

  • Digital Marketing Manager

    Jul 2016 - Aug 2017

  • Digital Marketing Associate

    Dec 2015 - Jun 2016
• 

  KPI Media

  Apr 2021 - Dec 2023

  -Create, implement, track, analyze and optimize paid search campaigns on Google Ads, Bing Ads, Amazon Search Ads, 3rd party ad platforms, and other search engines-Create, implement, track, analyze and optimize paid social campaigns on Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Reddit Ads, and other social channels-Conduct recurring weekly & monthly optimization tasks (i.e. Keyword Expansion, Ad Testing, Negative Management, Budget Management, etc)-Provide consistent and effective support to Digital Director on the day-to-day management of campaigns and new opportunities-Measure and evaluate the success of advertising campaigns to inform investment decisions-Deliver analysis and insights that help teams optimize ad campaigns-Provide ongoing and ad hoc analytical support to Digital Director-Maintain and create clients KPI Dashboards-Perform regular quality assurance/quality control checks on assigned client campaigns to ensure they are running as contracted and are on track to meet clients goals & KPIs Show less

  • Associate Performance Manager

    Oct 2021 - Dec 2023

  • Paid Media Specialist

    Apr 2021 - Oct 2021
• 

  The Nourished Bottle

  Jan 2025 - now

  Business Owner

  -Founded and manage The Nourished Bottle, a health-focused beverage brand offering cold-pressed juice using high-quality, natural ingredients.-Lead end-to-end business operations including product development, supplier sourcing, marketing strategy, content creation, and customer service.-Developed a pre-order system to ensure product freshness and minimize waste, with scheduled deliveries twice a week.-Built and managed the brand’s online presence, driving customer engagement through Instagram and other digital platforms.-Created and implemented promotional campaigns, such as limited-time offers and bundle deals, to increase sales and brand awareness.-Fostered a loyal customer base through personalized service and consistent product quality.-Currently expanding product range and exploring new distribution channels. Show less