
Oana Heimdal Grigoras
Market Researcher

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About me
Founder of Humarketing.Consulting | Humanized Marketing Strategies | Business Development | Digital Marketing | Social Media Strategies | Graphic Design | Web development | Market Research | Project Leadership
Education

University College of Northern Denmark
2013 - 2016Bachelor’s Degree Natural and Cultural Heritage Management- Graduated with an average grade of 11.2 (Danish grading scale)- Main specialization: Marketing and CommunicationCourses:- Branding and Marketing Strategies- Intercultural Communication; English- Intercultural Communication; German- Communication- Experience Economy and Innovation- Cultural Heritage Management- Natural Heritage Management- Organizational Theory- Entrepreneurship and Business Development- Project Management- Cultural… Show more - Graduated with an average grade of 11.2 (Danish grading scale)- Main specialization: Marketing and CommunicationCourses:- Branding and Marketing Strategies- Intercultural Communication; English- Intercultural Communication; German- Communication- Experience Economy and Innovation- Cultural Heritage Management- Natural Heritage Management- Organizational Theory- Entrepreneurship and Business Development- Project Management- Cultural Tourism- Philosophy of Science Show less

Alexandru Ioan Cuza University
2009 - 2013Bachelor's degree LawActivities and Societies: Active member in the European Law Students Association During my four years of legal studies I learned to understand, apply and analyze the legislation in a specific field. I had also activated in the Court as a part of the study program, where I developed an analytical thinking and learned how to reason and act fast. I gained also rhetorical and presentation skills.

Aalborg University
2020 - 2022Master's degree Tourism- Graduated with an average grade of 11.2 (Danish grading scale)- Main specialization: Sustainable Tourism Development- Specialized in consumer behavior, innovation, sustainability, crisis management, and resilience of tourism businesses and organizations in Denmark during the COVID-19 pandemic.- Master Thesis: "Exploring the reshaping of the tourism industry in Denmark during the COVID-19 pandemic and the role of consumer behavior in building resilience"
Experience

YourGlobalEye
Sept 2014 - Mar 2016Market Researcher- Gathering information about target markets or customers- Social and opinion research

4Service Scheduling
Mar 2015 - Mar 2016Mystery Shopper- Conducted market research in Denmark- Examined and evaluated the quality of service and products- Evaluated businesses' compliance with the regulations on the market

Cafe Viola/Giovanni Pizzeria&Trattoria
Aug 2015 - Oct 2015Marketing and Concept Development- Developed a pizzeria concept (Giovanni Pizzeria&Trattoria) and managed the branding strategy by designing a new logo, menu, and banners - Promoted the restaurant, ensured effective communication with the customers, and increased popularity

Jammerbugt Kommune
Sept 2015 - Sept 2016Marketing and Communication AssistantAt Jammerbugt Municipality, which is located in Panderup, Denmark, I worked within the LAND-SHAPE festival project, Land Art in North Denmark, where I:- Designed and launched a new website for the festival- Managed the digital content in both Danish and English on the website and Facebook- Ran ad campaigns and measured the marketing efforts with Google Analytics- Improved LAND-SHAPE´s site performance in search results (SEO optimization)- Recruited and coordinated volunteers and artists for the festival- Created promotional materials for the upcoming festival Show less

RelinkLabs
Sept 2016 - Oct 2016Digital Marketing Intern- developed a content marketing strategy

Deemly
Nov 2016 - Dec 2017- Community management- Generated leads from Social Media- Inbound and outbound sales- Created and managed partnerships- Customer loyalty and brand recognition - Coordinated all the marketing activities and implemented new growth marketing strategies- Contributed to expanding the company globally- Implemented and executed thought leadership strategies- Implemented and developed new growth strategies for Social Media - Executed content marketing strategies and tasks - Created graphic materials for blogposts and Social Media - Executed niche marketing strategies and market research in the Netherlands - Developed and executed email campaigns for end-users, partners, and customers
Head of Engagement
Sept 2017 - Dec 2017Marketing Coordinator
Mar 2017 - Sept 2017Content and Communications Coordinator
Nov 2016 - Mar 2017

Athliit
Oct 2017 - Dec 2017Sales Partner and Social Engagement
24Slides
Dec 2017 - Mar 2018Marketing Manager- Developed and implemented a new Social Media strategy- Managed the content production on the blogs- Developed and implemented a new SEO strategy for Present Better blog

Self-Employed
Apr 2018 - Mar 2019Independent Marketing ConsultantWorked with projects in Slagelse, Denmark within Social Media strategy, content marketing, event management, branding strategies, and graphic design. Some projects overlapped and some were volunteering work as well. Most proud of:The most significant achievement I had during this period was to promote "Posthuset" Slagelse by organizing various events for both locals and international students. As a result, I increased the popularity of "Posthuset" and created a place that brought people of the local community together. Show less

MAPCY
Jan 2021 - Jun 2023Co-Founder & CEODeveloped short- and long-term business plans Market strategy (market segmentation, key market trends, market needs, competitor’s analysis) Developed marketing objectives and strategies Developed the initial brand identity Web design/graphic design Fundraising

+ vonbülow.co
Mar 2022 - Sept 2022Markedsforsker og kommunikationssupport
Humarketing.Consulting
Sept 2022 - Jan 2025Co-founder & CEOWith experience and proven results in helping small businesses grow and establish themselves on the market, I believe that the most powerful marketing is the one that is memorable, relatable, easy to understand, and unique. Therefore, my expertise is centered on humanised marketing, where the primary focus is building better customer and employee relationships. I specialize in business development strategies, market research, marketing strategy, Social Media engagement, web design and website optimisation (SEO), content marketing, PR, graphic design, and online advertising. My mission is to help businesses in the early stage of development to position themselves on the market as trustworthy and unique brands, grow their customer base, and increase revenue. Show less
Licenses & Certifications

Prøve i Dansk 3
Udlændinge integration og boligministerietJun 2016
ACEEPT Certificate
Nov 2014
Adobe Photoshop Basis
Intellia ConsultingOct 2016
Volunteer Experience
Active volunteer
Issued by The Little People Romania on Oct 2011
Associated with Oana Heimdal GrigorasActive Member
Issued by European Law Students' Association on Oct 2010
Associated with Oana Heimdal GrigorasVolunteer for STARS - Skolen for Trivsel og Aktiv Recovery Slagelse (School of Well-being and Active Recovery)
Issued by Socialpsykiatrk Center Slagelse (Social Psychiatric Center) on May 2018
Associated with Oana Heimdal GrigorasCoordinator of the volunteer team at the LAND-SHAPE festival
Issued by Jammerbugt Kommune on Jun 2015
Associated with Oana Heimdal Grigoras
Languages
- roRomanian
- enEnglish
- daDanish
- geGerman
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