Babu M

Experience

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  Agriya

  Nov 2004 - Apr 2006

  Web Designer

  - Handling all the website templates and setting up multiple file formats and addition to that providing final output for the online template site which is created newly- Designed a mock up for a clone of yahoo chat messenger. Key Achievements- Agriya Web Template Site – Newly Launched- Rewarded by UK clients for creating a web template easy to update

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  Sulekha

  May 2006 - May 2020

  - Lead and manage a team of designers, providing guidance, mentorship, and feedback on design work and professional development- Provide mentorship and guidance to junior designers on the team, sharing knowledge and best practices for design and fostering their professional development- Evaluate and recommend design tools and workflows that improve efficiency, quality, and collaboration among design teams and stakeholders- Advocate for design excellence and user-centered design within the organization, educating stakeholders on the value and impact of design and collaborating with other departments to promote design thinking and best practicesKey Achievements- Develop the Rich Media components ads like Curtain Raiser, Roadblock, ROS, and Mailer creations and guided by IAB (Interactive Advertising Bureau)- Promoting and practising design thinking across all NRI Corporate works- Internal website designs I received several awards from the seniors to manager’s level experts Show less - Designing and implementing web pages, sites, and applications that are visually appealing, user-friendly, and functional- Ensuring that web pages and sites are optimized for search engine visibility, accessibility, and performance- Participating in code reviews, contributing to the development of coding standards, and mentoring junior designers and developers- Created innovations and components for Sales Pitches / Demos and created Brands based on individual clients- Created direct responses to clients' banner ads and as well promote our Sulekha Branding in HTML5 ads using Animate CCKey Achievements- Established trusting relationships with designers, agencies, and key clients Show less

  • Senior Design Manager

    Oct 2018 - May 2020

  • Senior Web Designer

    Apr 2010 - Sept 2018

  • Web Designer

    May 2006 - Mar 2010
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  Freelance

  Jul 2020 - May 2022

  Freelance Consultant

  - Develop design concepts and visual solutions that align with clients' branding and messaging- Produce design assets and deliverables, such as marketing materials (Poster, Brochure), social media graphics (LinkedIn Ads, Medium), and website wireframes- Utilize design software and tools, such as Adobe Creative Suite, XD, and Figma, to create and refine designs- Designed an e-commerce website to sell silk sarees (Client: Chennai Silk Palace).- Created a mobile app for the LnT Client to educate their workers through video lessons for all employees.Key Achievements- Promoting and practising design thinking across all Corporate works. Show less

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  OptiSol Business Solutions

  Jun 2022 - now

  Senior UX Designer

  - Collaborate with cross-functional teams, including senior managers, engineers, and visual designers, & SEO teams to develop user-centered design solutions that meet business goals and user needs- Create wireframes, prototypes, and design specifications that effectively communicate design concepts and requirements to stakeholders and development teams- Develop and maintain design systems and design guidelines to ensure consistency and scalability of UX design solutions across products and platforms- Create high-quality visual designs for a variety of mediums, including print, web, and mobile applications- Stay up-to-date with industry trends and best practices, continuously improving design skills and knowledgeKey Achievements- Promote on YouTube through video content creation- OptiSol website has been creatively redesigned Show less