Nicole Yean

Experience

• 

  Accendo Technologies

  May 2019 - Feb 2021

  Marketing Executive

  • Organised and executed physical and virtual B2B events for HR leaders e.g. Breakfast Roundtable for C-Suite Executives, Learning Session for Senior HR Managers to generate leads. Executed planning from venue, food, gifts and printing to lead generation from social media, and emails. • Planned, managed and strategised Social Media platforms (LinkedIn, Twitter, Facebook, Instagram) with daily postings which saw a 50-100% increase in engagement. • Built the Social Media strategy through research on competitors, audience identification, messaging and positioning. • Designed, edited, published and shared Social Media visuals and copywriting for different types of posts like blogs, press releases, infographics, videos, product features and partnerships. Managed LinkedIn and Google Ads. • Analysed and continually tested Social Media posts with metrics and analytics to optimise posts for audience. • Strategised, planned and executed B2B Content Marketing strategy in collaboration with content team by writing blogposts, designing visuals, infographics and writing copies for both Social Media and Website to generate inbound leads. • Developed and managed weekly email campaigns to gain traction for internal events and newsletters on Hubspot. Created different types of emails from newsletters, events, product features to free trials. • Designed, tested and optimised landing pages and forms on Wordpress-Elementor to capture leads. • Monitored campaign results with analytics and modified plan to generate more leads. Show less

• 

  Maxis

  Mar 2021 - now

  • Planned and managed new product launches in accordance with product strategy• Owned end-to-end product lifecycle from ideation, concept to end-of-life• Identified opportunities and gaps based on market insights and data analysis• Collaborated with value chain team to develop and enhance product features based on relevancy to market demand• Led brand and go-to-market strategies to ensure smooth roll-out of product launches/promotional campaigns• Built strong channel engagement plan to maximize opportunities across channels• Kept abreast of market trend and competitors' movement Show less • Co-own and managing Maxis TV, an OTT platform aggregator, that enables users to manage, discover and watch their favourite streaming services • Co-launched and onboarded Astro-sooka as a key content partner on Maxis TV in December 2021• Co-manage 6 OTT partners (Netflix, sooka, Viu, iQiyi, iFlix, Mubi) and provide operational support including legal contracts, curating content rails, reporting and marketing• Built and maintaining dashboards to track performance and financial commitments of Maxis TV• Perform data analyses to define parameters and review efficacy, navigate internal processes and support leadership on decisions to scale experiments• Analyse and interpret data, define viewership patterns and growth metrics, identify, and deliver strategic and actionable recommendations that help• Support the end-to-end deal making process from design through to implementation• Assist in developing business plans and share insights• Support in writing new business proposals• Manage internal and cross-functional stakeholders• Streamline and optimise operational workflows and process improvements• Build contacts with potential partners to create new business opportunities• Keep prospective partner database updated• Maintain knowledge of all product and service offerings of the company Show less

  • Product Manager FWBB

    Aug 2022 - now

  • Business Development - OTT/Media

    Mar 2021 - Jul 2022