Anna Kravchenko

Experience

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  Public Diplomacy Platform

  Jan 2019 - Jan 2021

  Head of Public Relations

  Oversaw PR projects and departmental establishment for a civic education NGO. Organised engaging events to boost community involvement. Managed social media presence, and public relations, and cultivated relationships with the press, celebrities, influencers, and partners.

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  FC Shakhtar Donetsk

  Sept 2019 - Apr 2020

  Sports Photographer
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  Philip Morris International

  Jul 2021 - May 2022

  Communication intern

  Supported the implementation of the regional internal communication strategy. Organized events such as team-building activities, town hall meetings, and training sessions. Tracked engagement metrics. Developed internal communication materials for an audience of 1200. Created diverse content (photos, videos, infographics, emails, newsletters. Tracked and analysed KPIs. Prepared reports to evaluate the impact of communication initiatives. Updated and maintained the company's intranet.

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  BIOTEC biologische Naturverpackungen GmbH & Co

  May 2022 - Apr 2024

  Marketing and Communication Specialist

  Oversaw company presence at external events (fairs, conferences) and collaborated with stakeholders in logistics, creative, and construction fields. Managed external communication, PR, editorials, and design initiatives for brand consistency. Coordinated internal communication and conducted regular KPI tracking and SEO audits for the website.

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  BIONET

  May 2024 - now

  Marketing Content Manager

  - Develop and execute comprehensive communication and content strategies to drive brand awareness and customer engagement.- Manage digital and printed content, ensuring consistency and alignment with brand guidelines.- Manage online marketing platforms and projects, including website, LinkedIn, and YouTube, to achieve measurable results.- Collaborate cross-functionally to ensure brand consistency and messaging alignment across departments.- Develop the internal marketing and sales teams’ communications calendar and mechanisms to increase support and alignment within the marketing and commercial teams.- Manage external events such as fairs, conferences, and trade shows, ensuring seamless execution and maximizing brand exposure.- Contribute to enhancing team efficiency through the implementation of standards, processes, and tools.- Support planning and budgeting activities, managing expenses in line with budgetary guidelines. Show less