Varun Agarwal

Experience

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  Zero mm Film Festival

  Dec 2015 - Mar 2016

  Marketing and Operations Intern
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  Talerang

  Jun 2016 - Jul 2016

  Marketing and Strategy Intern
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  Talerang

  Apr 2017 - Mar 2018

  President (North Mumbai)
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  Viacom18 Media Private Limited

  Apr 2017 - Sept 2017

  Vh1 India Campus Ambassador
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  John Jacobs

  May 2017 - Jun 2017

  Marketing Intern
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  SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  May 2017 - Apr 2018

  President (Social Responsibility Forum)
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  MullenLowe Lintas Group

  Jul 2018 - Dec 2018

  Account Management Trainee

  Experiential Marketing & ActivationsWorked on multiple brands, including Castrol, BirlaWhite, UltraTech, and RioTinto.-Planned & Executed luxury brand launch for RioTinto, the world's second-largest mining MNC-Executed field research for Castrol India across multiple cities in Rajasthan-Hired, Trained, and Set-up the National Help-line for Castrol India-Planned and Executed shopper marketing nationally for BirlaWhite ExtoCare

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  Enormous

  Dec 2018 - Mar 2019

  Account Management

  Mainline advertising and campaigns for Digibank by DBS, WInkies, Keys Hotels

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  Schbang

  Nov 2019 - Jul 2021

  - Devised strategy and content plan for Reliance Jio.- Created digital content for Reliance Jio for IPL 2020 and 2021, including writing short-format video scripts for Ranveer-Deepika and all star-players of IPL.- Co-created content with 30+ influencers for the #30DayswithJioFiber digital campaign.- Worked on launching 'JioGate' from ground zero. - Started #AddTheAlt - The First-ever Digital Museum for the visually impaired, with 100+ Indianphotographers including Rohan Sreshtha & Taras.Achievements-- Winner (Team), Gold Award for Reliance Jio, Social Samosa's SAMMIE 2021, Schbang- Reliance Jio social content features on marketing portals like Mad Over Marketing, Social Samosa, etc.- Commendation, IPL digital content creation, Jio APAC Team, Schbang 2021- Recognition, Hack A Cause (A Global Effort to fight the COVID), Government of India, Schbang Show less - Worked on brands across FMCG and Hardware industry, including Baskin Robbins andFinolex Pipes.- Got brand posts featured in marketing portals, including Mad Over Marketing, SocialSamosa, and more.- Employed social listening tools like Meltwater to increase earned impressions by participating in user and influencer conversations.Achievements-- Letter of Recommendation, manager & client, Schbang 2020- Promotion, within 5 months of joining (during the pandemic), Schbang 2020- Achieved a 10k follower (>25%) organic growth for Baskin Robbins India within 3 months. Show less

  • Creative Strategist

    Jul 2020 - Jul 2021

  • Senior Solutions Strategist

    Apr 2020 - Jun 2020

  • Solutions Strategist

    Nov 2019 - Mar 2020
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  TEDxMICA

  Jul 2021 - Mar 2023

  • Head - Brand Communications & Design

    Apr 2022 - Mar 2023

  • Member - Brand Communications & Design

    Jul 2021 - Apr 2022
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  HT Media Group

  May 2022 - Jun 2022

  Summer Intern

  A. Influencer & Affiliate Programme- Onboarded 30 influencer channels across 4 social media platforms - Ensured a reach of over 2 Million digital audiences without any commercial deliverable- Achieved results in 80% project cost through negotiation- Achieved 48% response rate against the expected 21%- Projected 135% of expected subscription target- Generated Rs. 23,42,400 (Total Revenue) and Rs. 18,35,000 (Net Revenue)- Bagged LOR and PPOB. Web & Social Traffic ResearchA voluntary research study to analyze Web Traffic of Mint vs. competitors-- Uncovered new insights and prepared an analysis report- Presented my findings to the CEO, Mr. Puneet JainC. LiveMint Gamification CampaignA campaign idea derived using strategic advertising models -- Derived the campaign insight after interviewing 30+ candidates from TG- Developed the whole campaign from insight to increase brand recall and subscriptions Show less

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  Titan Company Limited

  Aug 2022 - Dec 2022

  International Business Division (Live Project)

  Launching TANISHQ in the US market:- Conducted primary research and in-depth interviews on NRIs in the US to understand their lifestyle, buying behaviour, etc.- Suggested influencers for the launch campaign basis brand fit, engagement rates, past collaborations and prepared a production brief to drive goals, including Awareness, Leads (Digital), and Store visits.- Performed a detailed Creative Audit of 24 luxury brands across the US, Europe, and India and suggested the way forward for Tanishq in the US market- Assisted in media planning, and creation and implementation of ATL & BTL assets for the launch- Prepared a media calendar for post-launch activities and suggested marketing innovations. Show less

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  Schbang

  Jan 2023 - Apr 2023

  Brand & Digital Consultant

  (projects & pitches)UNO, Skybags, Birla Estates, Hajmola, Dabur Amla, Amazon Pay, Bajaj Finserv

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  GSK

  Jun 2023 - now

  Management Trainee - Future Leaders Programme (GSK GCC)