
ROBERT CAMPBELL
Copywriter

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About me
THE SILVER ACADEMY....
Education

Portsmouth College
1977 - 1978Journalism Journalism.Activities and Societies: National Union of Journalists. NCTJ journalism diploma.

John Lyon School
1972 - 1977A levels. Art, Georgraphy, EnglishActivities and Societies: Created and edited School Magazine....

John Lyon School
1970 - 1977
University of Bristol
1979 - 1982BSc Political PhilosophyActivities and Societies: Founded and Edited University Magazine - Backtofront. Became a world class pool hustler.... Honours degree in Political Philosophy.
Experience

WCRS
Jan 1984 - Jan 1987CopywriterCreated award winning campaigns for BMW, Carling Black Label, Lunn Poly Holidays.

AMV/BBDO
Jan 1988 - Jan 1991CopywriterCreated award winning campaigns for BT, Volvo, RSPCA, Quavers, Rolling Rock, Teenage Anti Smoking...

The Banks Partnership
Jan 1991 - Jan 1993Creative DirectorStarted The Banks Partnership with four partners. Left after two years to start Rainey Kelly Campbell Roalfe. The Banks Partnership was subsequently sold to FCB.

Rainey Kelly Campbell Roalfe
Jan 1993 - Jan 2004Founder, Creative DirectorStarted RKCR in 1993. Created many award winning campaigns and one of London's finest ad agencies. Also created and backed 'brand response agency HPT. Sold RKCR and HPT to Y&R for £27m in 1999. Turned around Y&R London. Vice chairman Y&R Europe...

RKCR/Y&R
Mar 1993 - Sept 2003FounderBuilt RKCR, one of the UK's most successful advertising agencies from scratch. Sold to Y&R for some £30million after seven years. RKCR was unique in that it charged clients for ideas, rather than employees time. My favourite clients were Virgin Atlantic, Miller, and News International. We had a blast.

Advertisng agency
Jan 2002 - Jan 2005Vice President Mcann Erickson Emea, Executive Creative Dirctor EMEATurned around McCann London from loss making dog to profit making and award winning. Strengthened network across Europe and EMEA. Created award winning campaigns for Mastercard, American Airlines, UPS, etc.

United London
Jan 2006 - Jan 2007Executive Creative Director, and partner.I was Executive Creative Director of United. Change management, client management, staff management, product management.

Steak media
Jan 2007 - Jan 2011Non Executive DirectorNon Exec Director for 4 years....helped manage sale to Dentsu in 2011...
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(Beta)
Apr 2009 - Jan 2016ChairmanAt (Beta) we work with data, technology and content to build unique marketing solutions for our clients. We're achieving amazing results....Our clients include Royal Mail, Gamesys (Jackpotjoy and Virgin Games) Lowcostholidays and Neilsen Holidays....

High50
Jun 2012 - May 2024Founder.By the year 2020, over 50% of the UK's population will be over 50. They will hold 80% of the UK's wealth. Yet marketeers continue to obsess about 'youth.' high50 is an organisation that seeks to change this. Through content and connectivity we are building an inspirational 50+ community that provides its users with a 'roadmap' to the amazing possibilities of life after 50, and offers marketeers an opportunity to build deep meaningful relationships with this hard to reach but extremely well heeled demographic. Show less

CAMPBELLTOMATO
Jan 2017 - May 2024FounderA 'rapid change' consultancy that helps businesses achieve success though powerful, persuasive content and its distribution.

THE SILVER ACADEMY.
Apr 2024 - nowFounder50+ RESKILLING. 50+ UPSKILLING 50+ MENTORING 50+ CONSULTANCY
Licenses & Certifications

NCTJ diploma. (National Council for Training of Journalists.)
National Council for the Training of Journalists
Volunteer Experience
Communications advisor
Issued by theelders.com
Associated with ROBERT CAMPBELLChairman
Issued by THE BUDDHIST SOCIETY TRUST
Associated with ROBERT CAMPBELL
Languages
- enEnglish
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