Rachel B.

Experience

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  K12

  Jun 2015 - Aug 2015

  Systems Risk and Compliance Intern

  - Constructed department website on Sharepoint, which included restricted pages and document overhaul- Enforced IT governance on deployment changes, new access and terminations on over 5,000 users- Compiled cross identity matrix to include all employees, including 100,000+ teachers, across 7 platforms

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  Johnson & Johnson

  Jun 2016 - Aug 2016

  IT Business Analyst Intern

  - Built from scratch team website on Sharepoint access by over 4,500 employees with overhauled document library, refocused informational pages and visualized optimization tools- Elicited business requirements from team members to create over 170 user requirements specifications- Implemented a streamlined system for contacting the team, which reduced manual engagements by 65%- Coordinated Women’s Leadership Event, which involved managing $1,000 budget and 32 intern attendees

• 

  Johnson & Johnson

  Jun 2017 - Aug 2017

  IT Support Digital and Analytics Intern

  - Trained in Knowledge Centered Support methodology and created rollout plan for support vendors- Analyzed over 1,400 software applications on current and future state of knowledge management articles- Spearheaded Johnson & Johnson volunteering event for local Boys and Girls Club promoting healthy living to 45 children- Orchestrated 3 personal and professional development events for 23 Johnson & Johnson female interns and co-ops

• 

  Johnson & Johnson

  Jun 2018 - May 2023

  - Led the technology strategy and project execution across the schizophrenia portfolio to enhance the patient and customer experience with digital technologies.- Executed implementation of 600+ digital requirements and 2 website re-designs across 13 websites, which helped accelerate market growth by 3.4%.- Launched new website, ReshapingSchizophreniaCare.com, a resource hub for health care professionals (HCPs) and their schizophrenia management strategy.- Collaborated with agency partners and marketing teams to deliver over 100 new high-quality, Veeva compliant, marketing assets for use by field based employees.- Automated analytical reporting for the Schizophrenia Portfolio to enable data driven decisions to meet and exceed emerging patient needs.- Spearheaded building Amazon Alexa Skill for HCPs to engage with common patient experiences.- Core team member of agile POD for Janssen Experience Transformation (JET) which focused onmarket research, voice of customer and analytics to respond to dynamic market needs.- Managed digital asset portfolio of 19 websites, 53 media assets and 36 rep-triggered emails,including decommissioning of expired content, US privacy remediation, and security updates.- Revamped the Janssen Business Technology Commercial Intern/Co-op program and process forcollecting demand, working across 16 senior leaders to create 11 roles across multiple therapeutic areas and product lines for 2023. Mentored 12 interns and co-ops.- Managed J&J RPI recruiting efforts, leading a team of 14 employees and 12 interns/co-ops.- Maximized intern/co-op pipeline as RPI lead by hiring 12 candidates, a 70% increase from 2020 and the most out of 32 other universities/conferences. Resulted in 6 full time offers being made. Show less - Launched Skin Health HCP Hub which centrally captures all past and existing relationships, track HCPs, better manage holistic relationships with dermatologists and ensure annual spend cap is not exceeded. - Implemented 17 rep-triggered emails for sales professionals and implemented rep-trigged media.- Executed implementation of 300 digital requirements across AveenoMD and NeutrogenaMD to educate health care professionals, enhance the user experience and increase 1st party data collection.- Led marketing and technology refresh of Aveeno.com. The site leaned into the new strategic direction, digital best practices, collected 1st party data, improved shoppability of content and reduced paid search cost.- Implemented a digital transparency tool on Johnson’s Baby’s top 10 product pages that account for for 80% of US sales, to deepen our consumer’s understanding of the purpose behind each ingredient.- Oversaw ADA remediation efforts for Aveeno.com, Lubriderm.com, and CleanandClear.com.- Expanded Claims to Commercial initiative to over 8 brands. Consumer sentiment lift and increased sales occurred as a result of implementing 61 specific, actionable insights across brands.- Headed operation to expand Ingredient Lifecycle Optimization to Self Care and the Canadian business. - Directed Consumer Technology co-op and intern program. Mentoring 15 co-ops and interns.- Co-led J&J RPI recruiting team of 17 and led efforts to hire students for various roles. Show less - Established 3-year technical roadmap to align with 3-year business operating plan. Managed $1.8 million budget for resource planning. - Oversaw implementation of 1250 different digital requirements including adding new content to reduce paid search cost, promoting new products, reducing page load time, and increasing 1st party data collection.- Directed Ingredient Lifecycle Optimization which improves the current ingredients lifecycle process and the associated data systems to enable the conversion of science to data into commercial value.- Managed Claims to Commercial initiative which leveraged data from sales, R&D insights, and consumer sentiments and convert this data into commercial value by distilling it into specific, actionable insights that can be used to drive sales and marketing behaviors. - Launched 4 commercial event microsites which had over 359,000 visitors, 18,000 approved receipt uploads and 102,000 registrations. - Ran edit domain pilot to make fast changes on consumer websites, training 18 people. Saved over $65,000 and 625 hours for Aveeno, Johnson’s Baby, Listerine and Lubriderm through pilot.- Determined technical implementation of personalization on Aveeno.com and Listerine.com- Implemented script and remote server to automatically refresh Nielsen files on server, reducing manual time for Aveeno, Desitin, Johnson’s Baby and Lubriderm 96%.- Organized and co-led J&J RPI recruiting efforts conducting multiple information sessions for over 500 students and hiring 10 students for various roles. Managed IT capstone partnership between RPI and J&J.- Co-led 2019 IT Leadership Development Training Conference for 160 attendees. Acted as communication lead creating communication plan as well as website. Managed over 400 workshop registrations. - Created and executed 4 workshops and 1 field trip for J&J Girls Who Code Summer Immersion Program. Show less - Owned end to end delivery of all Consumer Medical Device projects, a $3.1 million portfolio. Direct point person to provide all estimates and development scenarios. Drove transparency and alignment between business and development team.- Operated the Global Site Build squad in the Canvas Digital Marketing platform. Delivered 28 websites for 17 brands globally. - Staffed and onboarded 8 out of 22 team members for Global Integrated Solutions Team and North America Dynamic Solutions Team. Stood up teams to align with Vision Experience which is transforming J&J Technology from project-focused model to a product-focused model.- Organized and co-led invite only event with 54 students for J&J RPI recruiting efforts. Arranged J&J presence at RPI IT Honor Society networking event with future ongoing engagement secured.- Documented detailed process for publishing code as open source under the J&J name. First open source J&J project published May 2019. Established website for employees to learn about and interact with Open Source Working Group. Show less

  • Manager Digital Product Owner - Neutrogena

    Nov 2022 - May 2023

  • Business Technology Lead Neuroscience

    Nov 2021 - Nov 2022

  • Squad Technology Solution Lead Skin Health Consumer & Health Care Professionals

    Mar 2021 - Oct 2021

  • Squad Technology Solution Lead Skin Health

    Jun 2019 - Mar 2021

  • Information Technology Leadership Development Program (ITLDP)

    Jun 2018 - May 2020

  • Service Specialist Consumer Digital Marketing

    Jun 2018 - Jun 2019
• 

  Kenvue

  May 2023 - now

  • Manager Digital Product Owner - Tylenol & Zarbee's

    May 2024 - now

  • Manager Digital Product Owner - Neutrogena & Skin360

    May 2023 - May 2024