Christos Prapidis

Experience

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  Universal Media

  Nov 2004 - May 2006

  Junior Media Planner

  • Implementation of client planning strategy for accounts such as Bacardi Hellas, Village Films.• Development of Clients performance reports in comparison with market competition.• Communicating with media to acquire planned media space.

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  Equinox Media

  Jun 2006 - May 2007

  Media Executive

  • Implementation and participation to Procter and Gamble’s annual media planning. • Development of non-standard client performance reports. • Cooperation with market research agencies in order to examine and evaluate wanted target groups.

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  OMD Media Direction

  Apr 2007 - Oct 2009

  Media Planner

  • Responsible for key-accounts such as Pepsico-Tasty, Geniki Bank, Imperial Tobacco. (Offline & Online Media)• Presentations to clients concerning media efficiency and new media proposals.• Evaluation of results of market research agencies (Bari Focus survey & MRB TGI survey).• Re-evaluation and optimization of annual planning and feedback.

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  Mindshare

  Oct 2009 - Sept 2011

  • Responsible for the Digital performance of agency's accounts and planning (e.g Eurobank, Athenian Brewery, LG Electronics, Fiat Group Auto Hellas, AB Vasilopoulos, Diesel)• Responsible for New Media proposals, digital trends-opportunities and digital developments to clients (such as Banner-Display campaigns, Social Media presence, Google SEM & SEO, Mobile Advertising, Viral Campaigns)• Presentations to existing and prospective clients concerning Digital media planning. • Cooperation with clients and marketing department in formulating client’s annual media planning. Show less

  • Digital Media Supervisor

    Feb 2011 - Sept 2011

  • Digital Media Planner

    Oct 2009 - Jan 2011
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  Philips

  Sept 2011 - Sept 2012

  Digital, Media & PR Specialist

  • Accountable for PHILIPS HELLAS Digital presence. Responsibilities: Philips Hellas Website performance, Internet campaigns' creation & evaluation (Display, Paid Search and Social), Social Media Performance (as Community Manager).• Accountable for Digital promotional activities in cooperation with Dixons & Media-Saturn. • Responsible for P.R. activities such as: Press Releases creation and publishing.Digital PR relations with sites and blogs.• Responsible for Offlline Media Performance (TV, Print, Radio).• Responsible for the launching of PHILIPS HELLAS Social Accounts (Creation of "Philips Beauty Greece" & "Philips Avent Greece" Facebook Pages).• Presentations to Sales Dpt. concerning Digital & Media opportunities in Greece (Sales oriented).• Reporting to Philips Global Headquarters concerning PHILIPS Internet/Media efficiencies. Show less

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  Bakers | digital communication

  Oct 2012 - Sept 2013

  Digital Marketing Manager

  • Accountable for Bakers’ clients Online Performance such as: Social Performance, Offsite SEO, SEM campaigns, Content Creation and Distribution, Digital Media, Online Press Releases’ Creation and Distribution.• Marketing Manager responsibilities for KOOLfly.com site (fashion e-shop) including Content Management, E-shop Management, Media Performance, coordination’s and affiliates management, Direct Marketing, Communication Management, Bloggers’ Relations.• Social Community Manager for Mythos Brewery. Show less

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  Click Delivery S.A.

  Sept 2013 - Feb 2015

  Marketing Manager

  • Accountable for Marketing Strategy: Brand Positioning, Audience Targeting, Marketing Mix, Budgeting per Medium.• Responsible for Data analysis and consumer segmentation.• Responsible for site performance: User Experience, Conversions’ increase• SEM campaigns and SEO performance (OffSite & OnSite). Strategy, implementation and optimization.• Community Management for Social Channels & Facebook PPC advertising• Responsible for Digital PR activities: Bloggers Relations, Content Management• Accountable for Offline Campaigns (TV, Radio, Outdoor, BTL)• Mobile application campaigns & Performance (User Experience)• Weekly and Monthly Reporting to Yemeksepeti headquarters (yemeksepeti.com / foodonclick.com) Show less

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  Nannuka

  Jan 2016 - Jan 2018

  Marketing Manager

  Digital Marketing Strategy for the following Markets: Greece, Italy, Cyprus, Ireland.- Performance Management: Strategy & Implementation of Performance Mediums (Google Adwords & Display, Facebook PPC & Remarketing).- Content & Social Media Management: Inbound Marketing Strategy using the available Social platforms (Facebook & Instagram)- Email Marketing: Users’ segmentation and Newsletter strategy & implementation.- Digital PR activities: Digital Press releases creation, distribution & reporting. Relations with Digital Influencers.- Online Synergies with Brands - Digital Media Management: Media planning and Buying. Show less

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  The Blending Box

  Feb 2018 - now

  Founder