Zoey Bui

Experience

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  Freelance/Contract

  May 2015 - Aug 2018

  Fashion Stylist

  Worked on campaigns for: • Mastercard • StarHub • Pretise Magazine • Elle Magazine• 8 Days Magazine• Singapore Fashion Week• Heineken F1 Fashion Party• Bugis Junction x Bugis + SPRING/SUMMER 2018 Project M Runway Challenges• Ministry of Funny - YouTube Channel

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  Crystal Phuong ~ 511Style Blog

  Mar 2016 - Jun 2017

  Makerting Assistant
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  Vietnam's Next Top Model 2016

  Jun 2016 - Aug 2016

  Stylist
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  StyleTribute.com

  Jun 2017 - Aug 2017

  Photographer | Graphic Designer
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  Mediacorp Pte Ltd

  Aug 2017 - Sept 2017

  Creative Intern at styleXstyle
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  In Good Company

  Sept 2017 - Jan 2018

  Graphic Designer | Photographer

  • Worked closely with the Creative Director and marketing team to develop, deliver and communicate visual concepts, brand images.• Delivered graphics and visuals that reflect the brand’s personality and aesthetics while appealing to the target audience in form of print and digital collaterals.• Full conceptualization process of photo shoots for new arrival products.• Assisted Creative Director in planning, prepping and executing photo shoots for lookbook.• Ability to translate design briefs into executable designs with creative standards.• Ensure and maintain visual coherence in social media platforms and the e-commerce website.• Executed fashion photography to create visually stimulating marketing campaigns.• Managed studio lighting and equipment.• Communicate with and coordinate across various internal and external teams to deliver on marketing initiatives.Achievements:• Increased customer engagement for social media by 24% (Instagram Insights from Oct ‘17 to Feb’18).• Grew online sale conversion by 30% as a result of implementing new creative direction for numerous promotional campaigns.• Created work around solutions in difficult situations, and be able to handle multiple tasks, which would have otherwise required at least 2 or more trained individuals to manage. Show less

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  Eclecticism

  Aug 2018 - Aug 2020

  Marketing Designer

  • Coordinated with the Marketing team and worked closely with the Marketing Manager to come up with new marketing campaign ideas and draft up marketing plans.• Proposed new marketing strategy to engage existing customers on social media platforms, as well as attract new walk-in customers to the physical store.• Assisted sales reps in boosting productivity and revenue generation such as coming up with new brochures/ leaflets and promotion programmes.• Attended to walk-in customers when short-staffed.• Created, developed visual concepts and curated strategies for social media campaigns on Facebook and Instagram to promote retail brands and products, online and offline services; achievements included: increased customer engagement for social media by 127% (as per Instagram Insights and FacebookInsights from Nov ‘18 to Nov ‘19).• Worked closely with the in-house team to create eye-catching visual content and promotional events on a project basis in order to entertain, maintained the interest of the target markets and grabbed more attention of the passersby; being able to grew sales by 31% due to an increase in walk-in customers.• Identified and keeped up with social media trends to propose appropriate actions to increase engagement levels for the company’s online platforms; achieved weekly 20% new fan acquisition with an average of 6% engagement rate on Instagram.• Full project management from conceptualization stage to the execution stage for every task given. Maintain good rapport with more than 20 in-house brands and 10+ consignment brands.• Liaised and coordinated with external vendors to ensure timely completion of deliverables; splash cost by nearly 25% on producing and printing spending. Show less

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  DISTINCTidENTITY Pte Ltd

  Nov 2020 - Feb 2021

  Marketing Designer

  • Worked closely with the Marketing Manager to develop marketing annual plans, marketing campaigns to increase the company’s sales.• Monitored market intelligence among industry segments, including competitors’ movements to gain market insights through market research.• Coordinated with the sales team to review marketing activities and optimize accordingly by analyzing market share reports, sales analysis, sale promotional efforts and coming up with new promotional plans.• Built and maintained relationships with key contacts at potential clients, consulting companies and stakeholders in order expand cusomer database and look for new opportunities.• Liaised, negotiated and coordinated with external vendors on a campaign basis to follow up on relevant matters.• Managed social media platforms, worked closely with the internal team to ensure 360o marketing integration, including but not limited to creating collaterals to enhance brand presence in a harmonised manner, both offline and online.• Responsible for designing and implementing visuals for marketing campaigns and collaterals, from brand images, corporate presentations, brochures, EDMs, Facebook, Instagram to Google ad creatives, etc for lead generation campaigns.• Executed ATL/BTL marketing campaigns, identified new content types, creative ideas, visual concepts and activities to raise brand awareness. Show less

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  Onyx Island Pte. Ltd.

  Nov 2021 - now

  Art Director | Lead Creative Designer | Photographer

  • Take the lead in proposing art direction and the overall look and feel of several well-known brands such as Spectacle Hut, Wacoal, Suntory Sui Gin, Bio Essence, Derma Lab, Ebene, IRÉN Skin, Cellarmaster Wines, etc.• Research design trends and styles to conceptualize and develop visually appealing artworks such as graphic images, prints, layouts, photos, and videos for marketing collateral, social media channels and ad campaigns that align with clients’ branding guidelines and objectives. • Create various moodboard concepts for product photoshoots based on client briefs, and collaborate with internal copywriters and project managers to ensure that deliverables meet client standards and requirements.• Conduct market research and competitor analysis to gain valuable insights into industry trends and consumer behaviour to propose social media marketing strategies.• Plan and execute product photoshoots from prop procurement, shot composition and framing, to camera and lighting equipment setup.• In charge of the post-production process, including editing, retouching, and color-grading photos and videos. • Work closely with account managers to understand clients’ communication strategies to provide creative solutions and social media strategies.• Coordinate with freelance artists and provide feedback to ensure that their work quality adheres to the proposed art direction and the approved proposals are accurately executed upon receiving clients’ feedback. Manage the day-to-day responsibilities of this team to guarantee projects are on schedule.• Oversee, delegate tasks, and provide guidance to junior designers, animators, photographers, and interns on creative direction, styling, studio lighting setup, camera equipment usage and maintenance, prop purchasing, among other things. Show less