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René Mark

René Mark

Owner/Director of Events

Followers of René Mark1000 followers
location of René MarkLos Angeles, Kalifornia, Stany Zjednoczone

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  • Timeline

  • About me

    Music & Entertainment Marketing Manager | Digital Marketing, Social Media Strategy, Influencer and Brand Partnerships, Content Curation, and Event Marketing

  • Education

    • University of Florida

      -
      Bachelor of Science Event Management

    • University of Miami

      -
      Master of Arts Arts Presenting and Live Entertainment Management

  • Experience

    • Encore Events

      Jan 2012 - Jan 2017
      Owner/Director of Events

      • Designed, planned, and managed all aspects of client events• Cultivated vendor relationships, negotiated rates, and ordered materials/services

    • Festival Miami

      Sept 2013 - Jan 2017

      • Defined social media content strategy to drive ticket sales and increase revenue• Negotiated performing artist and sponsorship contracts• Planned and produced 150+ live concerts and events with budgets of $650K+

      • Talent Buyer + Event Planner

        Jan 2014 - Jan 2017

      • Event Assistant

        Sept 2013 - Dec 2013

    • Creative Artists Agency

      Jan 2017 - Apr 2017
      Music Touring Intern (Post-Grad)

    • APA Agency

      Jul 2017 - Sept 2019
      Touring Assistant

      • Drafted deal memos for 1000+ shows and followed contracts through to execution• Pitched talent to buyers/promoters, negotiated offers, and coordinated marketing

    • Interscope Records

      Apr 2020 - May 2021

      • Coordinated the planning of both fan-engaging and private high-profile events• Assisted the VP in identifying strategic and creative brand partnership opportunities• Served as point-of-contact for all brand partners and vendors• Coordinated large scale ticket buys for a roster of 100+ artists across all nationwide tours

      • Touring Marketing and Special Events Coordinator

        Sept 2019 - May 2021

      • Interim Digital Marketing Coordinator

        Apr 2020 - Apr 2021

    • Geffen Records

      May 2021 - Sept 2023
      Digital Marketing Coordinator/K-pop Digital Marketing Lead

      Developed innovative digital marketing campaigns for 33+ Billboard charting releases• Defined influencer marketing and social media content strategies for each release• Identified and negotiated partnerships with influencers/content creators and agencies• Collaborated with platform partners including TikTok, Meta, and more on digital partnerships and in-person activations• Managed paid advertising campaigns on all major social media platforms• Communicated with cross-functional teams, agencies, and artists and their managers to outline release strategies and define campaign KPIs• Monitored and communicated campaign performance metrics through detailed reports Show less

    • Nice Life Recording Company

      Aug 2024 - now
      Digital Marketing Manager

  • Licenses & Certifications

    • YouTube Music Certification

      YouTube

  • Volunteer Experience

    • Alumni Association, Communications Director

      Issued by Fightin' Gator Marching Band on Jan 2016
      Fightin' Gator Marching BandAssociated with René Mark

    • Alumni Association Executive Council

      Issued by Tau Beta Sigma on Jan 2015
      Tau Beta SigmaAssociated with René Mark

    • Ambassador

      Issued by Orange Bowl Committee on Jan 2012
      Orange Bowl CommitteeAssociated with René Mark

    • Volunteer

      Issued by BizBash on Jan 2012
      BizBashAssociated with René Mark