Melissa Ma

Experience

• 

  Malcolm Cisneros, A Law Corporation

  May 2013 - May 2014

  Bankruptcy Specialist/Paralegal
• 

  ZooShoo

  Oct 2014 - Jan 2018

  - User research through Google Analytics, A/B testing, and usability tests to communicate insights through visual design.- Develop user flows, prototyping, and wireframing to test and refine the customer experience.- Collaborate with developers, marketing team, and customers to define needs, strategy, and implementation.- Research fashion trends to assist in campaign creation.- Graphic design for website, email, social media, and print - Graphic design for daily email marketing newsletters.- Designed visual content for Instagram, Facebook, website, and ads.- Assisted marketing team with content creation and photoshoots.

  • Senior Graphic Designer

    Jan 2015 - Jan 2018

  • Graphic Design Intern

    Oct 2014 - Dec 2014
• 

  Teleport Shoes

  Jan 2016 - now

  Product Designer

  - Market research, trend research, user testing; synthesized insights and data into design strategy and product.- User journey mapping, UX/UI, and creative direction for customer experience and brand identity- Project management of overall footwear design process to communicating with overseas manufacturers for quality control and shipment of final product.- Designed women’s footwear from prototyping, mock ups, selecting textiles, reviewing samples, to delivery.- Handled customer service, influencer marketing, and social media Show less

• 

  Hyper Island

  Jan 2018 - Jun 2018

  Digital Experience Design Masters Student

  - Full-time Masters program emphasizing user-centered design in business strategy and service design. During this course I completed a rigorous practice of design thinking methodology, business consultancy, and product design facilitated by industry leaders from IDEO, Snook, Ignite, IDEOU, Common Good, and others.- Practiced lean UX processes through design sprints to deliver live briefs for BBC, Noisy Cricket, Shindigger Brewing, and Social Chain. Each client brief focused on hands-on learning through ethnographic research, prototyping, and iterative testing.Skills:• Design Thinking, Agile/Lean UX Design• Market Research, Qualitative + Quantitative Research, User Interviews• Experience Mapping, Customer Journey maps, Personas, User Flows, Storyboarding, Ideation• Business Transformation and Service Design• Lo+Hi fidelity Prototyping, Usability Testing• Team Culture building and Self Assessment, Conflict Resolution, Feedback Show less