Daria Prokopeva

Experience

• 

  CubeLine Agency

  Nov 2018 - May 2019

  Junior PPC specialist

  Launching and optimizing Search, Display, and Youtube campaigns.Profitability analysis of customer product categories to scale marketing campaigns.

• 

  Social Discovery Group

  May 2019 - now

  Developing and implementing the multi-channel digital marketing strategy and identifying the appropriate use of online marketing channels across the customer journey.Leading a team of Paid Media specialists to analyze and optimize paid social campaigns to maximize ROAS.Executing user acquisition and retention through Paid Search, Paid social media (Facebook, Twitter, TikTok), Organic social media & Influencers, Email marketing, Remarketing, Media partners, Apple search ads, and Organic google/apple store traffic.Managing $1.4 mln. annual marketing budget.Constantly improving and identifying high-potential opportunities to incorporate into the digital marketing channel mix to accelerate the impact of marketing efforts.Accompany and support the creation and further development of advertising media with a focus on video advertising in cooperation with our creative producer conceptually.Influencing product strategy with a view of customer needs and market opportunities, proposing new features for a product, and a new monetization model.Present the product, its vision, results, and strategy to stakeholders and the team. Work in a multidisciplinary team with a product manager, content creators, marketers, UX designers, and a DevOps team. Show less Explored trends, investigated irregularities in performance, and troubleshoot issues that affected delivery, performance, tracking, and reporting.Defined digital marketing best practices and implemented them in every manager's products. Collaborated and aligned with every manager on digital performance, optimization, and launching new campaigns to drive growth.Planned marketing budgets of the whole department.Weekly budget relocation for channels based on EROI.Conducted 1-1 meetings with every manager weekly, giving and collecting feedback from every manager.Mentored new employees. Show less Responsible for growing leads and sales via Google ads, Bing, DoubleClick, Adroll, and Criteo.Managed accountable digital channels, including strategy, governance, tracking, and optimization.Directly executed campaigns on Google ads - managing 8 accounts, 30 campaigns each.Launched campaigns, monitored and continuously optimized performance with an ongoing test-learn-improve approach.Built and managed insightful and relevant reports to track campaign performance using 3 different attribution models: First Click, Last Click, and DDA.Managed a $120,000 weekly marketing budget.Continuously ran with A/B test ideas for advertising media, landing pages, and headlines; evaluation and implementation test results, sharing with colleagues. Worked across multiple stages of the funnel including, prospecting, engaging, retargeting, and conversion.Developed and optimized creative strategy based on digital marketing performance.Searched for new partners (YAHOO, Mojeek) and conducted negotiations. Show less

  • Marketing Director

    Oct 2023 - now

  • Head of UA

    Mar 2022 - Oct 2023

  • Deputy Head of PPC&Programmatic Group

    Sept 2021 - Mar 2022

  • Senior PPC specialist

    Dec 2020 - Sept 2021

  • Digital Marketing Specialist

    May 2019 - Dec 2020