Binod Pariyar

Experience

• 

  EWorksuk

  Mar 2015 - Jul 2016

  Digital Marketing Executive

  Overseeing the management of a portfolio of campaigns, and responsible for building, developing and implementing SEO and social media strategies from the ground up.Projects:• The British College, Kathmandu• South London Academy• Yak and Yeti Restaurants, UK• Image Khabar• NepaliPatraPaid Search & Monetization• Manage and optimize PPC campaigns (Google Ads, Facebook Ads).• Implement and monitor website monetization strategies (Taboola, MGID, NepBay Ads).• Conduct keyword research, ad copy creation, and performance analysis.SEO• Execute SEO campaigns, including on-page and off-page optimization.• Perform technical SEO, link building, and competitor analysis.• Analyze website performance and provide optimization recommendations.• Create and distribute SEO-focused content.Client Management• Advise clients on SEO and PPC strategies.• Provide ongoing campaign performance reports.• Offer technical support and troubleshooting.• Mentor junior team members. Show less

• 

  The British College

  Jul 2016 - Feb 2020

  Digital Marketing Executive

  Key Responsibilities:Responsible for building, developing and implementing Digital Marketing strategy for The British College.Responsible for building, developing and implementing Digital Marketing strategy for The British College.• Developed and executed a digital marketing strategy for The British College, including paid search (PPC) on Google Ads and Facebook Ads and landing page development and optimization.• Led SEO efforts to improve website ranking through keyword research, content creation, technical SEO, and link building.• Analyzed website performance and optimized campaigns (including landing pages) for better lead generation.• Provided ongoing SEO advice and support to stakeholders.• Conducted competitor research and stayed updated on industry trends.• Created content for The British College blog and other channels.• Generated reports to track campaign performance and progress. Show less

• 

  The Kandel Group UK

  Feb 2020 - Dec 2021

  Responsibility:Responsible for building, developing and implementing digital marketing and online brand strategy from the ground up for various subsidiaries of Kandel Group.Projects:• Kandel Group Pvt. Ltd.• The Woolwich Institute, Dubai• The Woolwich College, UK• The British College, Kathmandu• Neem Tree Pharmacy, UK• Plumstead Pharmacy, UK• Woolwich Late Night Pharmacy, UK• Global NepaliPatra, UK

  • Sr. Specialist of Digital Marketing & Brand Strategy

    Apr 2021 - Dec 2021

  • Sr. Digital Marketing Executive

    Feb 2020 - Apr 2021
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  SCSS CONSULTING PTY LTD

  Aug 2021 - Jul 2022

  Digital Marketing Consultant
• 

  Max L'agence

  Dec 2021 - Jul 2022

  Sr. Manager of Digital Marketing Dept.

  Responsible for overseeing the digital marketing department. Inclusive of building a digital marketing team, developing, owning and executing all digital media marketing strategy, including media planning and buying, SEO/SEM, marketing database, social media and display advertising campaigns for various clients in diverse industries including Banking and Finance, Insurance, Healthcare and Telecom.Key Responsibilities:• Lead digital marketing strategy for clients, aligning with their goals.• Lead client meetings whenever required. Ability to clearly instruct the Project Managers & Content Creators.• Develop digital marketing campaigns, pitch clients • Manage the digital marketing team (hiring, training, performance).• Develop and execute digital marketing campaigns across platforms (Google, Facebook).• Analyze and optimize campaigns for ROI and user growth.• Collaborate with the content team and internal teams for website content and user experience.• Track campaign budgets and measure performance.• Brainstorm new growth strategies and experiment for improvement. Show less

• 

  Brand LogiQ

  Jun 2022 - now

  🔰 Led a high-performing team of digital marketing professionals to successfully deliver campaigns for over 20 clients across diverse industries, including hospitality, education, automotive, smartphones, and technology.• Process Optimization and Quality AssuranceStreamlined team processes by developing and implementing robust systems and Standard Operating Procedures (SOPs), ensuring consistent quality across all marketing initiatives.• Mentorship and Team DevelopmentFostered a collaborative work environment by mentoring team members in digital media marketing, promoting professional growth and a high-performance culture.• Proposal Development & Client EngagementCollaborated with technical teams to create compelling proposals, campaign ideas, pitch decks, and presentations tailored to meet specific client requirements.• Business Development AchievementsSuccessfully pitched and onboarded four significant clients—TG's by Hyatt, Sanctuary Resort, Medax, and Westminster College—substantially increasing the agency's monthly recurring revenue.• Integrated Campaign Conceptualization and ExecutionConceptualized and executed successful integrated marketing campaigns that included targeted digital advertising, promotions, consumer activation, public relations, social media, influencer marketing, ATL/BTL strategies, and event management for renowned brands like Foodmandu, Hyatt Hyderabad, The Soaltee Kathmandu, and Xiaomi.• Client Collaboration for Tailored SolutionsWorked closely with clients to understand their unique needs, providing customized marketing solutions that drive engagement and brand loyalty.• Results-Driven Marketing OutcomesDelivered measurable results in increased brand awareness, customer engagement, and sales through strategic marketing initiatives.• Industry Trends & Best Practices AdaptationMaintained up-to-date knowledge of industry trends and best practices to ensure the execution of innovative and effective marketing campaigns. Show less Responsible for overseeing the digital marketing department. Inclusive of building a digital marketing team, developing, owning and executing all digital media marketing strategies, including media planning and buying, SEO/SEM, marketing database, social media and display advertising campaigns for various clients in diverse industries including FMCG, Auto, Banking and Finance, Fashion, Footwear etc.Key Responsibilities:• Lead digital marketing strategy for clients, aligning with their goals.• Lead client meetings whenever required. Ability to clearly instruct the Project Managers & Content Creators.• Develop digital marketing campaigns, pitch clients • Manage the digital marketing team (hiring, training, performance).• Develop and execute digital marketing campaigns across platforms (Google, Facebook).• Responsible for Pay Per Click, ad copy creation, keyword research, keyword traffic estimates and analytics analysis.• Lead role in landing page development, implementation, multi-variant testing and consulting.• Analyze and optimize campaigns for ROI and user growth.• Collaborate with the content team and internal teams for website content and user experience.• Track campaign budgets and measure performance.• Brainstorm new growth strategies and experiment for improvement. Show less

  • General Manager & Head Of Digital Media

    Jul 2023 - now

  • Head of the Digital Marketing Dept.

    Jun 2022 - now
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  Kumari Job

  Nov 2024 - now

  Trainer: Advanced Digital Marketing

  Empowering Students, professionals and entrepreneurs, with Cutting-Edge Digital Marketing Expertise!Together with Kumari Jobs, we aim to unlock the immense potential of digital marketing, equipping learners to thrive in this ever-evolving field. Our approach emphasizes practice-based learning, prioritizing hands-on experiences through real projects and exercises. I firmly believe that the best way to learn is by doing. And, as a trainer, I strive to create an engaging environment where participants can actively apply their knowledge in practical scenarios. For more information about our training programs, visit Kumari Jobs Advanced Digital Marketing Training: www.kumarijob.com/training/advanced-digital-marketing-training-in-kathmandu Show less